Episodes

Nov. 13, 2014

Rich Kids, Birthdays, and Anniversaries

#QOTD: Just show me some love!! Everything trickles from the top. For a long time I used to talk about the "rich-kid syndrome" and how they didn't have it in them to hustle their way to building a sustainable business. What I've learned, however, is that this doesn't apply to everybody. When it comes to business, like anything else in life, it all stems from the top. Just like a business' culture stems from its leaders, the way a child sees the world and their approach to life all comes from h...
Nov. 11, 2014

Mistakes, Interviews, and Keynotes

As a teacher and any professional looking to expand their personal brand, my advice remains the same -- Cut out the crap, stop wasting time on non-important things, and hustle to build your brand. If you want to build a more scalable brand you need to put out content. Utilize the technology around you like SlideShare, Spreecast, and Google Hangouts which allow you to further establish your credibility, and where you can also charge people for participating if they're willing to do so. Use your...
Nov. 10, 2014

Pet Peeves, Young Entrepreneurs, and Overcoming Fear

#QOTD: How long have you been following my work?Wanting to be an entrepreneur and being an entrepreneur are two very different things. If I were a young and aspiring entrepreneur I would go out an hustle my face off in any which way possible. The best way to become something is to first act like something. Sell, sell, sell. Understand what it takes to provide value to somebody. Learn how to communicate your value proposition enough so that it registers with your 'customer' allowing for you to ac...
Nov. 6, 2014

Prioritizing Your Time & Hooking Up

#QOTD: Want to win a dinner with me? I need you to predict how many episodes of the #AGV show we'll wind up producing once this is all said and done. Those that guess right will be selected to have dinner with me. Deal? They way I prioritize my time is by making the best judgment call possible in that particular moment in time. I frame my process by selecting two sides of the spectrum: What's the most on fire and needs to be tended to immediately, and what are the more high-level ideas that I c...
Nov. 4, 2014

Facebook Organic Reach, Dating in NYC, and Being a Leader

#QOTD: How bad you want to work at VaynerMedia?The transition from being a "doer" to becoming a leader can be very difficult. Quite frankly, it scares the crap out of me. It's hard to go from "execution-mode" to then becoming a manager of a team. These are two very different things that can cause some issues if not handled properly. When you're a leader, you have to be the bigger man/woman in any given situation. You can't simply impose your will because you're now the "boss." A leader listens. ...
Nov. 3, 2014

Virtual Reality, Content Creation, and No Excuses

#QOTD: Let me know what the next 3-5 years look like for your business. What do you have planned? What are you looking to accomplish? Micro-Content is the idea of making content specific to the context of a platform. It's the idea of utilizing videos and pictures, quotes, and written words that work specifically for the multitude of platforms that exist (Facebook, Instagram, Twitter, Vine, Pinterest, Snapchat, etc) -- which if I might add, was the context behind my latest book, Jab, Jab, Jab, R...
Nov. 1, 2014

Twitter Auto-Replies, Marketing Gurus, and Happiness

#QOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;) I absolutely hate when people send auto-messages after they've gained a new follower. I have actively un-followed most of you when you do this because it speaks to your intent on the platform. You're looking to scale social media on a platform like Twitter that's simply not scalable. Twitter is the only true social network because it functions like a town square. A place where you can jump into conversati...
Oct. 28, 2014

How To Create Real Estate Content

#QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it? If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I'm selling homes in Millburn, NJ, I'm putting out a daily piece of content featuring the the school, then I'm interviewing the individual teachers. I'm reviewing every single local shop: The wine store, the sandwich shop. I'm interviewing people who have lived in the neighborhood for 50 ...
Oct. 27, 2014

Email Marketing in Today's World

#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What’s your $.02? Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity. Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recen...
Oct. 22, 2014

How to Build a Personal Brand from Nothing

#QOTD: Are you a Vayniac or part of the VaynerNation? What's the difference? If I were to go back in time and start all over again, I would change NOTHING. From 22 to 32, for the first ten years of my hustle, I remained quiet and I put in the work. I did the work that allowed me to have the audacity to go out and build the Gary Vaynerchuk brand. The notion that there's people out there that are growth hacking, and getting exposure through other people's podcasts, and leveraging the brands of o...
Oct. 17, 2014

Increasing Exposure Through Business Development

#QOTD: What is your favorite candy? First of all, if you want to increase engagement with your content, you need to make sure you're putting out quality product. Once you know that you're hitting the right notes with the material you'e putting out, you need to put your efforts into business development. When an opportunity presents itself, pounce on it. Hustle. Be mindful of the environments and conversations you want to get involved in and be sure that you're offering them value in exchange f...
Oct. 16, 2014

Is Twitter Really Overvalued?

#LINKS iTunes! - https://itunes.apple.com/podcast/id928159684?mt=2 I am one of those people who used to think that tons of companies were overvalued. However, I was eventually proven EXTREMELY wrong. As I learned throughout the early Internet days, inflation happens, the world changes, adapts, and now I'm starting to wrap my head around the notion that things aren't actually as over-valued as they may seem at first sight. But, this notion of over-under-valuation is definitely a doubled-edged s...
Oct. 13, 2014

Is it Better to be Self-Taught?

#QOTD: Are you going to subscribe to my podcast? YES or NO? #QOTD2: What can I do to make my podcast a TREMENDOUS experience for you? An interesting question was raised here about taking a course/class in order to become a social media marketer. The truth is, I'm self-taught. I didn't take any courses in social media, but in general I was never a real good student and never took any substantial classes in business or marketing -- But, that's seemed to work out for me just fine :) I think all ...
Oct. 12, 2014

How to Pick a Name for Your Business

#QOTD: What's your favorite thing about San Francisco? To me, a name is made. I have some friends that sit around and spend wayyyyy too much time trying to figure out the name for their startup. What did "Google" or "Facebook" mean to anybody outside of their inner communities when they weren't the household names we know today? None of these words mean ANYTHING until they're SOMETHING. Some people email me saying they don't like their own last name. My response? You're emailing Gary VAYNERCHU...
Oct. 12, 2014

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know! General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off. So what does online video mean to most people? It's the pre-rolls on YouTub...
Oct. 10, 2014

How to Keep Your Startup Competitive

#QOTD: Who is the biggest influence in your life right now? As an entrepreneur, I default into assuming it's always going to be competitive. It doesn't matter if "nobody is in your space" because if you're any good, and you've figured something new out, EVERYBODY is going to be in your space eventually. To me, competition between startups is the same old game: Better product, better service, better execution. Those are the things that will drive your business. When you're David, you shouldn't...
Oct. 8, 2014

What's the Deal With Ello?

#QOTD: Would you pay $10 a month for Ello? Look the bottom line is that Ello raised venture capital. The investors are looking for a return on their investment, so they're going to have to figure out a business model. So the question becomes, if they're not going to sell your info to advertisers, are they going to charge a fee to use the service? Now look they may come up with something totally new and innovative, and God bless Ello if they do. I'm rooting for everybody all the time. My big th...
Oct. 8, 2014

Am I an Entrepreneur or Not?

#QOTD: Who is the person that you are SO afraid of letting down, it's keeping you from starting something big? It was so incredible to participate in Dave Ramsey's event. Thanks to everybody who came out, and a HUGE special thanks to the lovely people who stayed after to help me make this episode. To me there is no such thing as "an entrepreneur with a JOB." If you're a true entrepreneur, you can't breathe when you have a JOB. If you're not out there making it happen and running a business, yo...
Oct. 8, 2014

How to Stop Your Industry from Getting Stale

#QOTD - What are the first three sites you look at in the morning? I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the "agency world" right now. I think I've been to like six other agencies because we had meetings there, but that is literally it. I don't read AdAge, I don't ask my senior people what they did at other agencies. For me, my lack of ...
Oct. 8, 2014

Are Kids Using Too Much Tech?

#QOTD: What is your favorite restaurant right this second? If you were to go back to a caveman and ask him what he thinks of our media consumption today, he would reject it. it would be weird and unnatural. But the fact of the matter is that it's where we are today, and technology is just a part of our world. I'm not the dad who is going to tell my kids to "get off the computer and go play!" Frankly our kids are already eating a hell of a lot better than we ever did at that age. Kids are just ...
Oct. 8, 2014

How to Market a Kickstarter Campaign

#QOTD - What are you dressing up as for Halloween? Just because you decided to build a business through Kickstarter doesn't mean you should be thinking about it's promotion differently. Facebook Dark Posts targeting people interested in related products, Medium updates in blog form, GUEST CONTRIBUTING! Email every single blog, regardless of size, in the industry relating to your product and reach out and say "I'd like to guest contribute to your publication" in a way that't not spammy. It's all...
Oct. 8, 2014

The Big Difference Between Sales and Branding

#QOTD: What will the results of the Jets-Lions game be? Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different. Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different. Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. T...
Oct. 8, 2014

Video Views, App Marketing, and Time Management

#QOTD: 1) How do you like your iPhone 6? 2) What do you think about the Ali Baba IPO? I love it when a random question leads me back to my core value: Create content (JAB) to grow the audience, and then sell (RIGHT HOOK) them your product. It's so simple, it's so straightforward, and it applies to just about ANY situation where you want to sell something.
Oct. 8, 2014

Teachers, Gender Equality, and a Wine Review

#QOTD - What's your favorite tailgate food? (Lurkers, I'm looking at you!) A wine review?! THAT'S RIGHT BABY! We're bringing it back to my roots for episode 20. Back to the show, though, I get the gender question a lot, and it's always kind of baffling to me. VaynerMedia is 63% female, a number that's equally reflected at the top levels of management. I guess it's just something I never think about because the simple math reveals everything I'd say anyway.