Much of the advice you receive sounds like common wisdom. For a reason. But despite the how common on specialized the advice you receive is, if you can't use it, you can’t use it.
Having someone who can help you navigate your business can help you avoid the problems they occur within their first steps. But your first steps are still your first steps.
You don’t have the be a slave to your singular target audience. You do have to craft custom messages for each target you would like to reach and cannot send multiple message at the same time.
It’s not just about pitching to investors in elevator rides. It’s really about selling you and your business to as many potential customers as possible.
There is plenty of old standards given to aspiring business people that are completely outdated and useless. 'Buy low, sell high' doesn't count in that batch of bad advice.
If you are side hustling, taking a little business here and there from your competitors often goes unnoticed. If you are still small enough that this is the case, you should use it to your advantage.
When making hiring decisions, there are three important things to consider to ensure a solid hire: the candidate's general attractiveness, competence at their role, and passion for the job and company.
All books are judged by their covers, and products are judged by their packaging. Until the books or packages are opened to see if the over-hype was lived up to, or if the under-hype was a clue to a letdown.
Advertising is not otherworldly sorcery. An advertising campaign does a good job if it brings in more customers but transactions must be completed and payment collected to be ultimately successful.
‘Fairness’ is a relative concept that gets lost in comparisons to others. What is a fair cost for some is an outrageous ask for others, not necessarily because of the value of service but from the ability to pay. So, charge …
A business works on the exchange of cash or other valuable items for a service or item of perceived value. And the people who work in and on your business are there because of a similar exchange based on the sense of the val…
In order to have a business, you must have it on paper. If you are starting off your business with no documentation, you are just creating a very labor-intensive hobby.
Define the roles of everyone involved with your business early, and their escape clauses if necessary and needed. Assume both, especially if you are working with friends and family.
