Be a little selfish and ask yourself why you creating your own business or choosing to help someone operate theirs is beneficial to the world around you. Study your answers. If your answers seem dull and mundane, then you are getting the right answers.
Working for a specific specialization does eliminate many from your pool of potential customers. by design. Having a well-established specialty will attract those in need of your specific services and will make up for any unqualified potential...
Many busy business people get most of their 'mentorships' from books and videos. The real lessons you learn, and a surprising amount of lessons you will teach, come from live interactions with people, whether titans of industry or interns learning the...
You started your business or non-profit to achieve some sort of goal. It might be along the lines of making a dent in the universe or carving out a piece of the prosperity pie for your personal use. If you are doing well and working towards your goal,...
While your goal to succeed in business is to sell you goods at a higher price than your acquisition expenses, there is some merit to using loss-leader pricing. That assumes you have a real loss leader strategy and are not just lowballing to make up...
Give all your business expenses a test and give them a letter grade. Then, just like college, figure out whether the failing expenses are worth extra credit work to improve, or if you should just drop them.
Before you work hard to overdo the options you want to make available to your customers, make sure your customers have a need, or at least a general want, for the items in the first place.
Too many people throw themselves into business because of a feeling. But too many get trapped in their business because they never learn how to handle the truth. Understanding a Profit & Loss Statement is how you get to the truth in your business.
The kids at the counter of your favorite fast-food restaurant are marketing geniuses. Until you come to terms with upselling, you will not master business sales.
You pay your employees to do stuff for you instead of other people. You pay your new hires specifically for impact (maybe even instant impact). You pay your current employees to stay with you because you need continuity.
Multi-Level Marketing is big right now. They are easy ways to make supplement income and become a ‘business owner.’ And they are quick ways to get hopes dash and scammed out of your hard-earned money for the investment. It’s just a matter of doing...
Jargon becomes the official language of a business entity easier than you think. But want those working on the businesses tend to forget is your customers and the general population does not know how to translate your jargon into plain speak.
Drug dealers have a product that people will stop at nothing to find a way to pay for. I am not suggesting you add trafficking to your menu of services, but that mentality that your best customers can afford whatever you charge.
You started your business as a means of financial and professional freedom. Making it so that you are the only person to complete all the critical jobs is not a path to freedom.
It is possible to obtain valuable wisdom from advice that cost you little or nothing to obtain. It is possible that some free advice you receive is not worth the time it takes to process it. Know the worth of the advice you get for free before you...
Your relationships with potential clients work just like your relationships with potential lovers, and you can usually see the crazy and dysfunction early in the courting process.
Worry less about sparking a revolution with your product and more about using proven methods (and seeing things that already work) to earn money in your business.
A great way to juice your recruiting efforts is to cultivate a culture where being a member of your team has greater benefits than just a paycheck and maybe free snacks.
You can offer up your services for 'free' to those who can give you exposure or who need you but can not pay your full rates, but even this action requires you to know the true worth of your time.
Even if you operate a business in an industry with historically high turnover, it is essential to do what you can to retain trained talent, especially top-level talent.
