Episodes

Here’s an excellent question for ALL authors—are you curating your own work? Yup, curate what you have already written and published. Where “repurposing” is a tweaking with a slight rewrite … “curate just pulls what you have and re-pushes it out. Love it, and so will you. Listen in to the 10 essential tips and strategies that will open up your savvy words to 60 million readers. Discover the power of Medium, the perfect platform to do it on via the AuthorU-Your Guide to Book Publishing Podcast wi...

Social Media is the town hall for book promotion. Are you using it effectively? -What platforms should you be on? -Why types of postings should you include? -What should authors avoid posting? -What 5 things should authors be doing now? -What 5 things should avoids not do? -And, of course, much more. Join Judith for the latest episode of the AuthorU-Your Guide to Book Publishing podcast

Want to create the best marketing copy for promos and your book marketing? Imagine being in a coffee shop and having a simple conversation. You connect instantly. Don’t stress what your book is about. Stress what it delivers—quench the desire for solutions and pain relief. Listen in on podcast with @MyBookShepherd @JudithBriles and her special guest Marketing Word Expert Casey Demchak on this episode of AuthorU-Your Guide to Book Publishing.

An author's words can pull in a reader ... or push him or her away. It's all about the editing that is brought in by another set of eyes. Did you know that: -One of the biggest grumbles on Amazon reviews deals with mediocre editing—or lack of any editing. -Be wary of your own “word blindness” … repeating the same word or phrases ad nauseam in your manuscript is a reader turnoff. -You should write what you want to write, not what you think will sell. Readers will know you are faking it. Don’t cha...

When authors create strategic partnerships with non-profits and corporate sponsors, they discover that they and their book can buzz locally and spread to national attention. Join AuthorU-Your Guide to Book Publishing's Host Dr. Judith Briles and author Marjorie Holman of Finding Easy Walks Wherever You Are (her latest book). It attracted LL Bean, a Fortune 100 company. Why not you? It's another info-filled podcast via AuthorU-Your Guide to Book Publishing and The Book Shepherd.

Times are turbulent for authors during the era of COVID. Joining AuthorU-Your Guide to Book Publishing host Judith Briles is Debra Jason for a fast moving hour with tips on how to engage in successful book marketing during turbulent times. -how to sell more books -how to find book buyers online -how to kick start your author enthusiasm -how to market books It's another fun and informative AuthorU-Your Guide to Book Marketing podcast.

It's a mecca of graphics design that every author who is not a techie; not a designer can embrace. Joining Host Dr. Judith Briles is creative marketing lead for Book Brush--one of the slickest author tools to come along in a long time. -discover the amazing cover creator -discover how to create fun swag -discover the box creator -discover mock photos for posters It's a fast hour. You want this tool ... for sure. There's a free version and there's a fee. If you decide to step up your game, use Bo...

Do you know the WHY and HOW and WHEN of and for creating a press release? Joining AuthorU-Your Guide to Book Publishing Host, Dr. Judith Briles and PR expert Jules Marie. The suggest that authors should always ask: what’s the purpose? Is there something New? Earned? A Wow factor? Plus, if you are pushing out a press release, get author tips on the WHO to push it out to—your target market. Busy authors want to know where to “distribute” press releases. Answers here: lots of resources—both free an...

It's time to deal with the elephant in the room: book marketing fears! Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Carolyn Howard Johnson, the author of Frugal Book Marketing. Stop fearing book marketing. You are a writer—marketing is writing. 1-great marketing is writing, sharing with others what they need/want. 2-Marketing isn’t selling—it is networking, connecting. Lots of tips via podcast for frugal book promoting plus, plus! via @JudithBriles @MyBookSheph...

Authors' social media platforms and websites should be joined at the hip-profiles, keywords, descriptions. To soar your success, AuthorU-Your Guide to Book Publishing host Dr. Judith Briles and social media expert Jules Marie deliver an in-depth hour of what to do under COVID. From website Home pages, to posting on social media, to creating posters and creative questions to expand engagement--it's 60 minutes of social media bliss to explode your influence factor. Get ready to shine, using social...

Calling all authors: How to get over the hump of resistance in sales? Even Shakespeare had to learn the sales hustle—be an evangelist—to get people to fall in love with his words! And authors, are you dealing with the Field of Dreams belief? You published it; they will come? Time to change strategy! Get massive tips via Judith Briles, The Book Shepherd and Donald Kelly, The Sales Evangelist on the AuthorU- Your Guide to Book Publishing podcast. http://bit.ly/BookPublishingPodcast

In this edition of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles, The Book Shepherd, you will learn: -how to build your contact lists -how to create buzz on your book while your are writing it -timelines for book launch -how authors can set goals that don't overwhelm you -how to create a pre-launch strategy for your book It's all about the "buzz" pre-during-and post publication. Download other shows from AuthorU-Your Guide to Book Publishing at http://bit.ly/BookP...

If you want to create a “lasting” Amazon bestseller, Dr. Judith Briles, The Book Shepherd reveals her 21 steps to make it happen to snag all of Amazon’s categories that you are in. -when to start the planning -how to use social media -what ads should you do -how to choose Amazon categories -how to do it for mini bucks -websites for tools to grab -the #1 thing not to do Get ready to write pages of notes. This is the program that Judith does for her clients. Tune into the AuthorU-Your Guide to Boo...

Do you know how to Engage People in a remote or online presentation? You will after this edition of the AuthorU-Your Guide to Book Publishing. Whether you are interacting on Zoom or even Facebook, this is a must listen to podcast. Did you know that 7 out of 10 who are online presentations aren't "really there"? Where they are is multitasking or have just dropped out ... from you, from the presentation. Stop thinking about presenting and start thinking about engaging your entire audience ... be i...

Times have changed for authors. No longer is complicated and expensive equipment needed to make classy videos. We’ve got easy peasy ways to create them without editing and fancy tools. Is there a TRIBE in your midst? There should be. Discover 3 awesome tips on how to build one around your expertise. Tune in to the latest edition with Host Judith Briles @MyBookShepherd @GinaCarr on the AuthorU-Your Guide to Book Publishing podcast.

2020 COVID means that authors must pivot when it comes to marketing. The Book Shepherd and Host Judith Briles welcomes social media marketing expert Karen Liz Allen as her guest. Learn the two most common marketing mistakes PLUS: -Have you created a branded #hashtag? -Have you discovered the Watch Party tool on Facebook? Get lots of strategies via podcast @TheBookShepherd @JudithBriles @BYCSocialMedia: http://bit.ly/BookPublishingPodcast #selfpublishing #bookmarketing #authors #publishing #Judit...

Authors and Writers sometimes work with professionals to get words to sparkle, build storylines, or given "ghost" their ideas. A professional writer steps in. A collaborator. You are a team. If this is you, this is a must listen to edition of AuthorU-Your Guide to Book Publishing: -how the pros deal with the Stuck factor to get unstuck. -how to delete the critical and negative mind. -what to have in a collaborative contract. -what a collaborative process looks like and how it works. And, of cour...

Authors make mistakes when setting up their websites. -It starts with branding ... and misbranding. -It starts with using wrong categories ... and being is labeled in the search engines. -It starts with boredom ... and tweaking things that should be left alone. -It starts with impatience ... give the internet a chance to know and love you! Whew ... this is a must-listen episode of the AuthorU-Your Guide to Book Publishing podcast with host, Dr. Judith Briles and guest marketing expert Sandra Bec...

NY Times bestselling author and Futurist Daniel Burrus joins AuthorU-Your Guide to Book Publishing host Judith Briles in an “author forward for success” podcast. Get tips and secret sauce on what took him to become a magnet for NY—and why he’s now publishing differently. -How to make a proposal that puts all others to shame; -a variety of excellent book launch tips; -the key to overall success. PLUS—you have a bonus … Dan is giving everyone the hardcopy of his new book that illuminates the power...

Are you using Instagram? Should you be? Listen in to the AuthorU-Your Guide to Book Publishing Podcast – it’s all about creating Instagram Pop & Power with host Judith Briles, The Book Shepherd and Debra Jason. Get tips on how to" -create a lasting presence for your posts via the Story form; -how to modify your profile so it’s a grabber; -how to link your website to your Instagram page; -where to place your hashtags for maximum leverage. See all podcasts here: http://bit.ly/BookPublishingPodcast

Did you know that your website is the core of your influence and marketing … and one that you control? -Get tips on what you need to bring ‘em in. Did you know why it’s wise to rack of your “noes” for author success? You will. And, would you like to know how to spread your authoring, publishing, marketing tasks so you have sanity in your week? -Bet you do and you can. It’s all here in the latest AuthorU-Your Book Publishing Podcast via @JudithBriles @MyBookShepherd with guest Steven Sanchez: htt...

Huge author question: how are your book sales? Would you like to increase them exponentially, starting now? Did you know that the best author sellers are also givers? -Get the inside scoop for author success; -Discover today’s 5 laws of success and why you should embrace them, starting today; and -Learn savvy tips and strategies on how to implement them via @MyBookShepherd @JudithBriles @BobBurg (author of the Go-Giver best seller series). Another podcast from AuthorU-Your Guide to Book Publishi...

Do you have a book or one that is due out in the next six months? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key components of herbook: How to Create a $1,000,000 Speech, that has won 9 national book awards. She’...

Judith Briles, The Book Shepherd, takes a 2020 look at how Authors can use LinkedIN ... and why they should be. Joining her on the AuthorU-Your Guide to Book Publishing podcast is marketing expert Debra Jason. You will learn how to get your profile 40 times more likely for a visitor to think "I want to know more ..." Start with- -soaring the browser search findability -how to maximize your Header -why you should add your phone number -discover the most costly mistakes -and of course, much more.