Episodes

Instagram Marketing Strategies and Tips, Part 2 It's a huge WOOT for authors. Get ready for Part II of the two-parter started last week … all around what makes Instagram tick and how to get it working for you, your influence building, and your bookselling. Think Instagram marketing strategies, POP, and power. - How to stay out (or get out) of Instagram Jail. - Identify Instagram filters and how do you use them. - Create “grids” of posts that roll out a story that attracts followers and comments....

Why is Instagram so darn popular? One answer is that once the user—that’s you—get how to use it, it’s fun. And, Instagram can put a user in “Instagram Jail” if community rules are violated. Do you know what they are? And how to get it if you land in it? Oh-oh! This is a two-parter … all around what makes Instagram tick and how to get it working for you, your influence building, and your bookselling. Think Instagram marketing strategies. -What marketing strategies can be used to increase follower...

Book Publishing Expert and The Book Shepherd Dr. Judith Briles takes a solo spin with the AuthorU-Your Guide to Book Publishing podcast today. The topic is success—your success as an author and for your book. Plus the top 10 publishing tips and trends for 2021. -Is there a book in you? How about lots of books? -Do you know the latest trends in book publishing for 2021? -should you be an indie publisher or work on creating a deal with a traditional publisher? -Do you know the power of creating a ...

If you were thinking of hiring a Publicist to promote YOU or your BOOK, do you know what questions you should be asking? After all, you are interviewing someone … Today’s edition of AuthorU-Your Guide to Book Publishing introduces publicist and publicity expert DM Collins. You will take away: -The 3 questions would you ask of a potential publicist before hiring him or her. -How long you should use a publicist for best results. -What to expect to pay. -What tasks you should expect from your publi...

WOWSA … discover why authors and publisher should sell to non-bookstores markets instead of bookstores. And, if you haven’t explored premium bookselling opportunities, you are missing out. You can via podcast with @BookMarketing @JudithBriles @MyBookShepherd today. An author’s dream marketing landscape is to have LARGE non-returnable book sales. Discover the steps to make it happen when “selling” is not what you want to do, don’t have time, or know how. Book Marketing expert Brian Jud shares ins...

It’s Amazon time on today’s podcast … Lot’s happening in the hour with Book Marketing Expert Penny Sansevieri, author of How to Sell Books By the Truckload on Amazon and book marketing cheerleader Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast. Your will learn: -How to avoid the most common mistakes that authors make when selling books on Amazon. -Tips on Author Central’s new look and tools. -The two early book marketing tips to embrace. -How to avoid one of the big...

Injecting creativity in writing children's books as an art form. Bestselling author Justin Matott has sold over 1.5 million copies of his books to superfans of all ages from 4 to 99. AuthorU-Your Guide to Book Publishing Host Dr. Judith Briles and Justin Matott deliver a fast hour on the art revealing: -how to spark creativity -how to connect with an audience of any age -how to sell truckloads of books -tips for speaking at schools -how to recover from boo-boos ... and so much more Another autho...

Have you ever wondered how working with a printer different than working with a publisher? Today’s podcast is all about printing. With Host Dr. Judith Briles is Rebecca Humrich who has been working within book printing for over 25 years. As a sales representative with Sheridan Books, she has a bird’s eye view of the evolving changes and how the authors can take advantage of them. Answers to questions include: -How has the printing industry been impacted by COVID-19? What does it look like for 20...

Authors want the secret sauce of how to create a speech that not only connects with an audience but delivers the bonus: selling more books. Premier speaking expert and coach Patricia Fripp joins Host Dr. Judith Briles. She reveals where to start in creating a speech based on your book; how to structure it; where to add stories and so much more. If speaking on your book and expertise is in your midst—and in my opinion, it should be—this is the podcast that will deliver oodles of ahas, how-to, and...

Host and The Book Shepherd Dr. Judith Briles invites Zoom expert Paul Griffin to join her for an ear-opening hour on how best to use Zoom for online engagement. If you want to: -ace Zoom meetings -tips for creating online Zoom meetings -how to create engagement on Zoom meetings -how to determine when it's time to move from free Zoom to paid Zoom -discover why you should always restart your computer before starting Zoom -takeaway technology best practices so you shine -and much more ... listen an...

Calling all children's authors ...If you are writing a children's book—get 7 essential tips for your publishing success. -choosing an illustrator -how to print your book -POD may not be your friend -what pitfalls to avoid -how to determine fonts and size -common mistakes to avoid That and so much more in this edition of AuthorU-Your Guide to Book Publishing with host Dr. Judith Briles and multi-award-winning book designer Nick Zelinger of NZGraphics.

Are you an author? Do you want to get a push out for your snap, crackle and pop press release? Discover the Expert Click press release portal. Discover an easy peasy portal for creating and distribution author and book press releases via the AuthorU-Your Guide to Book Publishing Podcast via @ExpertClick and Host @JudithBriles @MyBookShepherd.

Are you building a brand that brings influence to your core mission? Do you know what your core mission is? They are two essential questions ALL authors should ask ... and answer. -For the books. -For their marketing. -For their expertise. -For their success. It's time to revisit and build on your brand for 2021. Joining host Judith Briles, The Book Shepherd, for a fun hour is Susan Gilbert, Marketing Strategist who is all about “pivoting” to the branding zone that is the “right zone” and "core"...

Do you know what "servant authorship" is? You will after you listen in. -Did you know that the majority of authors do not write a book with an outline? -Did you know that authors are more confused today as to which publishing option/path they should pursue? - Did you know what the #1 hiccup is when it comes to book marketing? Answers to these questions and much more in this edition of the AuthorU-Your Guide to Book Publishing podcast. Joining The Book Shepherd and AuthorU-Your Guide to Book Publ...

Hey authors ... are you ready to dive into social media and break through what the social media gurus don't tell you? Too many authors get caught up in the “myths” of publishing, using them as their guiding principles … where they should be trashed! •Myth #1 – You must be on all social media platforms. •Myth #2 – The more fans and followers you have, the better. •Myth #3 – Social media is free. •Myth #4 - Social media will generate leads for your business. •and embrace the #1 Truthiness: It’s al...

Times are turbulent for authors during the era of COVID. It's time to plan forward for the next year. Judith Briles, The Book Shepherd and host of AuthorU-Your Guide to Book Publishing offers a variety of marketing and influence tips in a fast-moving hour with tips on how to engage in successful book marketing during turbulent times. -how to sell more books -how to find book buyers online -how to build your influence on social media postings and platforms -how to market books It's another fun an...

It's a website bonanza of info for authors: Do you know what the most common mistakes authors make in creating a website? Do you know what will make your website dated? You will now. Get tips on: -How to prepare your content for your website. - The best ways to submit material to your web developer. - What the cost factors are in creating a website. - Why Google insists that you get an SSL certificate NOW. - Why all websites need to be mobile. -and much more ... Get more tips from the AuthorU-Yo...

It's time to "spice" up your book design and beyond, Host Judith Briles The Book Shepherd and Book Designer Rebecca Finkel spike up creativity during COVID times on the AuthorU-Your Guide to Book Publishing podcast for authors and writers. -create a game plan for book design; -how to create texture on the book cover in a POD print world; -tips on creating and enhancing the Search Inside feature for books on Amazon; -tips for creating ebooks' -how to create ebooks that aren't ugly; -swag tips for...

Marketing, social media, and building author influence lead my list of "needs" from authors during their publishing journey. Join host Judith Briles, The Book Shepherd is her favorite Geek Girl Kelly Johnson for a rousing and fast hour loaded with 22 tips, tricks and tools for the author and writer. From YouTube to a nifty word search for writing--this is a gift to you that keeps on giving. Get paper and pen out--notes, notes, and more notes will pour out. It's an info-entertaining packed podcas...

Calling all authors and writers. Get ready for a jammed packed hour from writing guru Anne Randolph. Over 20 tips in this podcast, including: - Read lots, including the cereal box for ideas. - Don’t edit as you write, it will let your brilliant bubbles escape. - Take a break and read poetry—opens another world to your thinking, feeling, emotion. - The best bookmark for a writer—a 4 x 6 blank card that “aha” notes can be added to as a book is read. - And much more … tune in! Get 20 tips for autho...

The perfect author and writer's gift awaits you. Fixional.com is ready to be unwrapped revealing the combination of AI and having an editor at your fingertips. Both just a click away. -Get tips for editing fiction fast and inexpensively. -Get ready to learn about a hot website for authors and writers that recommends improvements to the manuscript as comments, which are available for download in Microsoft Word's Track Changes. -Discover the potential copy and line edits and how original your manu...

Authors print books—there are plenty of questions to ask … and get answered. Get tips on how to print as quickly as possible for an event, celebration, or holiday. - How should they print them? - What is the best time to order a print run? - What are the types of proofs? - What are the printing options for books? - Why it's essential to stick to the printing schedule. - What current trends in printing today? - What Print options do I have? - What are the essential questions that authors should a...

The AuthorU-Your Guide to Book Publishing delivers a "two-fer in this week's podcast. Best selling and multi-award-winning author Mara Purl joins host Judith Briles, The Book Shepherd, for a jammed packed hour. Get writing tips from a writing pro on: -converting from one genre to another within a series; -how to set up a series using the location as a main character; -how to write a page-turner; -discover the power of the Milford-Haven book series; -turn your research into a major asset of suppo...

In the world of book design, multi-award winning book designer Nick Zelinger of NZGraphics.com and podcast host Judith Briles, The Book Shepherd, reveal that the best book covers practice the art of "less is more" in grabbing a book buyer's eye. Also, learn the inside scoop of: -book covers and book awards, -how to design a book cover, -how to design the interior of a book, -how to get buyers to buy books, -and lots more! The AuthorU-Your Guide to Book Publishing podcast shares the essentials of...