Purpose + Profit Podcast

Jess Sato challenges the common belief that business owners simply need more clients, arguing the real issue is usually an underlying gap that keeps clients from finding you, saying yes, or returning. 00:00 Q4 Client Myth 01:17 Let Data Lead 01:42 Revenue Source Audit 03:45 Scan The Market 05:24 Three Root Causes 05:55 Fix Your Positioning 08:46 Build Attraction System 09:57 Streamline Operations 11:22 Next Steps And Invite 12:38 Wrap Up Resources mentioned in this episode: How To Sell In A S

Finish Q4 Strong: Four Steps to Hit Your Financial and Impact Goals Jess Sato reflects on entering Q4 2026 with three months left to hit financial and impact targets. She warns against either panicking into crisis mode or pausing sales and marketing until the new year, since results lag by about 90 days. Jess outlines four steps for a strong quarter: Take stock of the last three quartersBuild a focused 12-week plan Stay visible Maintain weekly CEO time If you...

Business at a Crossroads: When It’s Time to Release Jess Sato closes the Business at a Crossroads series by exploring the “release” crossroad and why letting go can be the right move. She shares how she ended a business partnership in 2021 and closed a version of a business she loved when she and her partner had diverging thoughts on their audiences, values, and direction. She explains two common release scenarios, offers diagnostic questions for both scenarios, and outlines thre...

Business at a Crossroads (Part 4): Expand Without Burning Out Jess Sato continues the Business at a Crossroads series with a focus on the “expand” phase, when business is going well, demand is high, but capacity is strained. Using her half-marathon training mistake and resulting plantar fasciitis as an analogy for unsustainable pace, she outlines four areas to assess when demand outpaces delivery. She encourages founders to “engineer your actions” by revisiting whether current pl...

Reinvent: Don’t Under-React to the Hum in Your Business Jess Sato opens the third Business at a Crossroads episode by urging listeners to take the five-question Crossroads Diagnostic, then uses her refrigerator failing after months of ignored warning signs as a metaphor for low-grade business issues that escalate when unattended. She emphasizes that in the “reinvent” phase founders shouldn’t under-react, and she acknowledges the guilt, shame, and external factors that can accelerate pro...

Business at a Crossroads: Refine vs. Reinvent and finding the real friction points in your business Jess Sato continues the Business at a Crossroads series by clarifying how established founders can identify when they need to refine rather than reinvent their business. Using stories from her family’s auto repair work and a recent car diagnostic that missed faulty spark plugs, she explains that many business slowdowns come from subtle, fixable pain points—not full-system overhauls—and w...