Guru Emily Tisher With One Red Shoe Realty

Emily Tisher: 0:07

One red shoe Realty. Kind of a unique names but one red shoe Realty.

Rick Ripma: 0:12

Yeah, that's right. Yep. Yep. And you know how that came about? How did the one shoe Realty? That's an interesting name.

Emily Tisher: 0:21

Right, right. So my broker in charge back when he was starting his own firm, he was running races. And he just decided to run a race with one red shoe on and one not red shoe on and people were asking him, why do you have a red shoe? Why do you have red shoe and at the time he was running, running a race for a charity. So he was saying, Oh, I'm running a race for a charity. And he he kind of became known as this red shoe guy. So when I started his own firm, it was one red shoe. So there's three of us in the firm. And we all have a tie to the running community. So it's kind of a little local running niche is one red shoe. Realty.

Rick Ripma: 0:59

Yeah, that's a great name. Because it's so unique that you can't, you can't help but remember it. Yeah. And I think I think it's awesome. So and so everybody understands, like, how did you get into real estate? What was it that drove you into real estate.

Emily Tisher: 1:18

So I always say, No one starts real estate, first than life, right? You do life a little bit. And then something in life, guide you towards real estate, I was a teacher for 19 years, and loved every second of it. But my daughter when she was in fourth grade, we discovered a lot of learning disabilities with her. And I knew she needed a different school setting. And I couldn't keep my schedule and get her where she needed. So my broker in charge is a good friend of mine. And I was kind of not sure what to do. If I left teaching, I knew he was by himself at the time, he said, Hey, I need someone come work for me. And I went to real estate school in the evenings and taught during the day and loved it and just kind of seamlessly fell into it.

Rick Ripma: 2:06

It is amazing how many agents we talk to that came from being teachers. There must be something about being a teacher, that translates extremely well into real estate. Do you see that? I mean, do you notice that?

Emily Tisher: 2:24

Yeah. I mean, all real estate is education, right? So it's gathering information and giving it to people just like you do as a teacher. It's also pays much better education. So I think that once people get into real estate, they go, Oh, my gosh, you can actually you know, make a living doing real estate. What surprised me so much. As soon as I went into real estate as I was still teaching. As I was going to school, after I got all my, you know, passed all my tests and certifications, the amount of parents and colleagues and family members and parents and colleagues that came to me to buy a house was ridiculous. And what show really well that I had zero experience that they trusted me. And that kind of set my trajectory for how I was going to run the business aspect of it was I'm like, I've never sold a house and I really don't care. But we trust you. So I didn't even have to go find clients, they were finding me. And it just really set in stone that that trust issue is, is the trust is the biggest part of a real estate. And I know experience is great. And now I have the experience behind me. But I was shocked. I'm like, no one's gonna want to work with me. I don't I'm new to this. But people did. And yeah, but forever. Thanks for that,

Ian Arnold: 3:46

I find that most, I find that most people have a connection to teachers. I mean, unless you were the bad kid getting in trouble most kids, for instance, my son walks by his classrooms, even though prior teachers and walked by just say good morning to them when they're so there's a connection that people accumulate with teachers that you don't get on a normal basis.

Emily Tisher: 4:10

Right. And it is I mean, and it is a big connection, you have their child all day every day. And so yeah, that just really surprised me. I thought when I went into this, I was really going to struggle and try to try and find my way and I was kind of thrown into it. The Deep End, I had to learn how to swim very quickly. But luckily, my broker in charge was a great coach and, and I enjoyed doing it. But that was really interesting. I just I didn't think that was gonna it was gonna go that way. And it has and it was four years ago, and it's still I still have former parents calling me for houses.

Rick Ripma: 4:45

Yeah, that's awesome. You know, it's, that's what I've been in sales my entire life as Ian has. And what you learn is and what you learned is that it's really about trust, if they know the type of person You are, they knew you'd figure it out and you would be, you'd have their best interest at heart. And that's really what matters is that you, if you care about them, and you're going to, you're not going to cheat them, you're going to help them make the right decision they can trust you. That's, that's nobody just walking in can can get that. But that's something you have to develop over time with someone,

Emily Tisher: 5:25

I just say. So natural learners, like you are constantly learning and wanting to learn new things.

Rick Ripma: 5:31

Also, what I found is their rule followers. That's, it seems, because they're rule followers, they're great people to work with, because they, they follow the rules. But to follow the rules, you got to know the rules. And that means in real estate, you got to understand the process, you got to know the process, and then you and that makes you also, and I'm gonna take this a little, not a not away from a teacher, but it also matters, your personality matters. And I've known you for quite some time, and you have a phenomenal personality, you have a person, you're very friendly, you're very easy to get to know and you're fun to be around. So people, people, not only do they trust you, but they just they like being around you, you're gonna deny that it's

Emily Tisher: 6:28

and I think when you like people, that's a huge, huge piece that I part, the hardest part for me as a realtor is when the transaction is done. Because for months, you know, you know everything about their kids, sports schedules, because you have to go around that or you know, what's going on with their work or, or they're moving plans, and then the deal closes, and you're like, I don't wait, what happened? What so I try to keep I like I like people. And it's it's, it's you get to know him, especially when you show people houses for four or five months, you really get to know them. That's

Rick Ripma: 7:02

it's weird, because what we find with a lot of agents and not usually the top ones, but it's, it's, they do a great job of keeping in touch with people during the process from the time they start looking for home to the time they close on their hump, they are phenomenal. And even a week or two after they're usually really phenomenal. And then there's no process to continue to stay in touch. And so it becomes a lot. It's not that you know what they don't want to they just don't have a process, they don't have a system and in order to do that, but what I found is the top agents tend to have a system in order to stay in front of people and stay and help them. You know, I mean, you're really there for for a to really take care of your clients, you that's your every agent that we've had on. That's the vet Well, one of the biggest things that I noticed is they're all They're wanting to take care of the client, they care about the client. And it's important to them that that more than anything else, that they're that they're they're taking care of their client protecting their client. Do we agree? Oh, that's

Emily Tisher: 8:07

absolutely, in fact, our firm, our firm is so small, we don't, we don't spend any money on marketing. I do maybe some social media things. One, I would say 99.9% of our business is referrals. And so we really are attached to our clients. So we don't have to because that's,

Rick Ripma: 8:27

that's great. But where's your client gonna come from?

Ian Arnold: 8:31

So do you use a CRM system to keep in touch with everybody?

Emily Tisher: 8:36

Nope, we are. We are very old school. We're not old school small. So and there's only three of us. And we do everything together. So my broker in charge when he started his own firm, and then hired me on, he had kind of a dream of having a team that work together. Because then huge firms, everyone is friendly, and everyone is nice. Everyone's a competitor. And that's the reality of the situation is everyone's your competition. So he said, I don't want to do that. I want to create an actual team. So we hired Amanda, who's phenomenal. So there's three of us now, every single deal that we close, we split the Commission into thirds. So we are invested in each other's clients. If someone works with me, they usually get me the whole transaction unless I'm out of town unless, you know, some reason I can't be there. Then my other two colleagues will, will step in but he's really created this team environment and because of that, we kind of come around all of our clients because we know them by the end of the transaction. I know Amanda's clients I know Michaels clients, they know me. So we don't use we don't do a big system. It's literally just keeping in touch with people and a lot of times it's a funny text message. You know, you see something funny and you think of them. I make a point just on my own to touch base with all of my clients but every three months via a card in the mail, you know, we just did Christmas cards, something that someone taught me to do in January, all the closings I've had the previous year, I send them their settlement statement because they're going to need it for taxes, then they don't have to dig it out. But that's one way to keep in contact with them to touch base as the new year, you know, kind of begins. So we keep it very, very small. We all work from home, we have no overhead expenses. So we can kind of do whatever we want with our fees. In it, we constantly have a steady stream of clients, which seems not intuitive to what you're told you have to do in real estate, you're told you have to do the mailings, you have to do the big billboards, you have to do all this marketing. And I go to these firms, and I am in their office, and it's beautiful. But all I can think is what do you pay for rent. I mean, this is crazy. Especially when COVID hit, we were able to pivot and do anything we wanted, because it was only the three of us. And we all came to the decision on how we wanted to handle that. Back in 2008, my business partner, he worked by himself if he said those were his best years, because he could kind of do whatever he wanted. So we're able to pivot to whatever our clients, whatever our clients need. We don't we just kind of talk about it within ourselves. And then if someone gives us a referral, you know, we absolutely appreciate that. We I need to do better at hosting client events and getting getting people together as another way to touch base. We had a couple things in the works for that. But yeah, we keep it very, very simple. But we've never had a problem getting new buyers and sellers. So that's we've been very fortunate.

Rick Ripma: 11:41

Well, it seems like for an event, you could just have everybody out to the farm. And you could have them that we're working on. Take care about everything. I figured because it makes sense.

Emily Tisher: 11:52

That is that is part of the plan. We just haven't we haven't gotten our feet under us yet on the farm to to host big events yet, but we'll get there.

Rick Ripma: 12:02

Well, I think what's cool about your your environment, which you guys have created is that if somebody has worked with you, they're not getting one agent, they're getting three. So you're all working together. There's no infighting, there's none of that. It's everybody's working to take care of that client to the best of your ability as a as a group. And it's I mean, that's, that's a hard thing to to make work. But it sounds like it's working, you know, make it work. But it's you're making it work. It's it's it and you can tell by your reviews, the reviews, I looked up, they're all phenomenal. And I'm sure that's why because you're always there taking care of people. Yeah, it's a very, how would somebody get a hold of you? If they have any real estate needs in first year in it, tell tell them where you're at? And you know, so they know. You're not in Indiana?

Emily Tisher: 12:48

No, we live in North Carolina. So our website is www dot the number one red shoe realty.com. You can get a hold of me through there my informations on there. But yeah, we are not in Indiana. But I think it's always fun to learn about other markets from other agents. All across the country.

Rick Ripma: 13:08

Yep. And I know you have you have some unique Yeah. pieces, at least unique to what I see here in Indiana, which I want to talk about. So if somebody needs to get a hold of us, Ian, how would they get a hold of us? Your go to HardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com to get a hold of Ian and I, Ian or I. And so Emily, I know there was an i It's called I wrote it down. I wrote it down over here. All right. It's called the diligence fee, which, which I know is a lot different than what we see. So can you kind of tell people what it is and what happens in North Carolina that was that?

Emily Tisher: 13:41

Yeah, I thought the Indiana Realtors would be interested in this. So I took me a while to wrap my head around this when we moved here in 2014, because we had on several homes and the Minnesota where we lived but in North Carolina, that's one of the only states that in 2011 the North Carolina real estate commission developed this idea called a due diligence fee. So most agents and other states when they go under contract, they negotiate the price of the house and a lot of times the earnest money so that earnest money if something goes wrong during the transaction, generally the buyer can get that back. Problem was there's no protection for the seller at that point. So here's the seller list their house they go under contract, the buyer backs out They've now taken their house off the market for X number of weeks or house could be kind of tainted now because it's back on the market. So the real estate commission put in this due diligence fee. So when we write a contract, we negotiate price, due diligence fee and earnest money. The due diligence is a period of time from the time you go under contract generally about three weeks where the buyer is able to do all of their inspections, they do their due diligence, they pay the seller Roughly, to take their house off the market, so they can do that. So you've gone under contract. Rick, if I was buying your house, we're going to contract January 1, my due diligence period ends January 15, I'm gonna pay you $500 gonna write that check directly to you, it goes towards the purchase price in my house. In those three weeks, I need to do all my inspections, and we have to agree upon repairs by the end of that three week period. Then from January 15, let's say to January 30, when the House closes, that's when your earnest money kicks in, that's held usually in an escrow account with the attorney's office. And that's your good faith money for the rest of the transaction. But this due diligence piece is very interesting. Are you following what I'm saying so far? Because it gets a little confusing.

Rick Ripma: 15:45

I am I understand,

Emily Tisher: 15:47

okay, yeah, okay, so good. Okay, so it makes sense. And generally before the last 18 months, I would tell clients, okay, your due diligence fee, and your earnest money should equal about 1% of your house purchase price. So if you have a $500,000 house, you might put $500, and due diligence and the rest and earnest money. The earnest money is pretty safe, because you've done all your inspection by that point, by the time you hit that, that period of the transaction. The problem was in the last 18 months, this due diligence fee got out of control. So it became a huge playing ship. And for a lot of people this is part of their down payment is this due diligence fee and this earnest money as part of their down payment. So it was not uncommon in the last 18 months for me to deliver $100,000 due diligence check. So the buyers were paying this extreme amount of money to get ahead of the pack. At that point, the seller had the $100,000 in their in their account. And they're thinking, well, we're not gonna do any repairs. I got $100,000. Of course, the money could be reimbursed if the if someone lied about something. But that's, that was that's hard to prove. So it was it was gut wrenching watching people handover. I mean, the largest check I had was $150,000 due diligence checked Wow. And then they didn't even put earnest money down because it didn't even matter at that point. But once that checks handed over the odds, you will get it back no matter what is found on the inspection is very slim. So it got really cutthroat, especially in North Carolina because of this due diligence fee. Now, now we're seeing about $2,000 $1,500. So it's definitely gone back down. But it adds a whole nother layer to the negotiations when you have this due diligence fee.

Rick Ripma: 17:43

Yeah, and if you give somebody $150,000 I can't imagine anything happening to the house. Being a profit you're gonna walk away from you gave them you're gonna buy it because you're probably won't lose 150 by buying the house and then selling it. You know, I mean, it's just man that that's a risky thing.

Emily Tisher: 18:03

And especially people were buying houses sight unseen that anyone been in the house yet? And this really, so. Wow. Yeah. I mean, that was the crazy crazy part about and I'm sure your market was crazy to Raleigh was just insane.

Rick Ripma: 18:18

Yeah, our market was crazy. But, but we didn't have that situation. So somebody if they have an issue, they don't they can, you know, they, they give the earnest money, the house just like you know, I mean, the house is inspected, there's a big problem, they tried to work it out. If they can't work it out. One of the options is to walk away, you know, appraisal comes in lower than you anticipate, one of the options is to walk away, you know, you negotiate it, but if you if you gave somebody 100, if you gave me $150,000 On my house, and you probably overpaid anyway, at that point in time, and you said, I want you to fix this $7,000 item. It's like, no, either either walk away, and I keep 150 or fix yours. Yeah, I mean, it's just it's a that's a hard situation.

Emily Tisher: 19:09

It's not a new hope. I mean, you hoped they would, I mean, when we sold our house in February, we got $100,000 due diligence check. And I about fell out of my chair, because I mean that that check was written directly to us. It didn't go through an escrow account. Nothing. So that's, that's $100,000 it just showed up in your account. I was more than willing to fix things. They never asked never. They never asked about fix

Rick Ripma: 19:34

anything. What happens if the seller backs out? Is there something in there with the seller backing out

Emily Tisher: 19:39

not really possible for the seller to back out with our contract?

Rick Ripma: 19:43

Okay. Okay. Back out. Okay, well,

Emily Tisher: 19:48

I suppose you could,

Rick Ripma: 19:50

they'd have to give all the money back I'm sure but I just curious, what are the top things that you know a buyer or somebody looking to buy or sell Well, what are some of the top things they should look for in a real estate agent?

Emily Tisher: 20:07

I think someone who knows houses is really, really important I tell my clients, I'm not going to look at how pretty your cabinets are, I'm not going to look at, you know what kind of oven you have, I'm going to be in the attic, in the crawlspace, I want to see your plumbing, I'm going to look for any, anything that could possibly make this deal fall through. So I think having an agent that knows houses, not just takes you in and opens the door for you, but get down and dirty to see what you're actually buying or selling. At the same time, I think someone who's a great communicator, I just, I just had a buyer and the seller had four separate agents, I didn't even know who to talk to because one person did the open house, one guy did under contract one was the closing coordinator. So I think someone you can deal with directly and not get passed off to someone else. Because there's a lot of questions that that happen, especially in the beginning. And if you develop that rapport with someone, and then all of a sudden you get handed to someone else that that's a little bit unsettling. So I think knowing houses, communication, and just just trust, just go with your gut. If you feel like someone's going to be on your side and represent you, well, then go with that.

Ian Arnold: 21:26

So we understand that last few years, it's been crazy busy, so it's easy to stay motivated. So what do you what do you what keeps you motivated when it gets a little slower?

Emily Tisher: 21:36

One of the nice things that we have how we have our firm set up is that because we all split our commissions three ways, one of us always has a closing. So we always have some sort of paycheck coming in. So you know, Amanda might have a closing two closings this month, and I might have three next month. And we So what keeps me going too is that the way we have it set up is we always have a paycheck, which is nice. It's hard a lot of people started building these past few years, and especially in North Carolina, it was a way to get away from that due diligence fee, because if they weren't with a builder, it was just a flat deposit. So some of my clients started building in July, they're just closing this month. And that's that's a hard pill to swallow when you don't get your you know, your commission check till six months later. I just say what keeps me going is just working with directly with the people and helping them solve a problem. I think it's, we're big. That's what we do we solve a problem, you have to buy it, you want to buy a house, you want to sell your house, let's, let's figure this out together. And I really just like every single part of the transaction. And when one ends, usually another one starting. So it's just this constant wheel that's turning. And sometimes you get you get caught on the wheel a little bit. And you need to step back from the wheel but But overall, I I haven't had a hard time staying motivated just because it's been steady. And that's that's all we ask for on our firm is just to have steadiness, I don't want to ever have so many clients that I can't have a conversation that I can't, you know, go to my kids baseball game or, you know, whatever it just it's always been steady. And we've been thankful for

Ian Arnold: 23:20

that. So, with technology I know you guys all work from home and everything as what you guys use. Technology is a little different than anything other realtors do.

Emily Tisher: 23:31

As far as resources available to us

Ian Arnold: 23:34

social media or so. I know some people use the drones for pictures and stuff. Probably like videos for people buying home sight unseen stuff like that.

Emily Tisher: 23:49

Yeah, we do. We have Instagram and Facebook page we hire out every time we list the house, they do a drone, and then they do Matterport which is the 3d Digital tour through the house. So we have a professional do all of those for us. I think that obviously you know I'm into our MLS every single day. Going through things looking at stats, like we use that all the time. Now I I refuse to dance on tick tock like that's not gonna happen. Sales. We are all

Unknown: 24:23

forgetting

Emily Tisher: 24:24

to do it. Right. I'm not I like some people at work. I just feel like that. If I was younger, maybe yes. But I know it's a huge tool. I downloaded Tik Tok and I tried to learn and it it's just the No I just there's some I don't understand it. But yeah, I'm yeah, we try to keep up with the social media things. I'm very aware that a lot of it is just noise as well. So if I'm going to post something, I want it to be useful. I try to post home maintenance tips like it's getting below freezing here. are in two days. So I'm in a post, don't forget to unscrew your, you know, but your hose from the spigot outside because here are pipes aren't insulated very well. And this this sort of cold. So I try to be useful when I post, not just more noise for everyone that is scrolling through, but it is good to keep your face out there, it's good to, you know, keep keep fresh in people's minds. So if you had

Rick Ripma: 25:25

to start all over what would be, you know, something you would do differently, or a few things you might do differently. So for anybody new, they would kind of get an idea of what you'd do differently. So they can under understand what they should do,

Emily Tisher: 25:38

I think I think I underestimated the amount of time it was going to take. I tried to teach continued teaching for a year and do real estate and that that was hard. That was very hard. I think that understanding that you need to have a schedule to where you can just go. And and you never know when that's going to happen. If someone wants to see a house and this timeframe, you need to show them. I didn't, I didn't think I fully understood that. If you want to go away for a weekend, you have to have all your bases covered. So I think I would not have tried to work full time and, and be a realtor at the same time. But again, I didn't anticipate all these people wanting to buy houses for me, so I'm thankful for it. But for someone just starting out, I would say the scheduling is is a little bit tricky. And there's just so much to learn, especially with your MLS. So I did a lot of the free trainings that is available to me, because we don't have a big firm, we don't have someone to come in and train us. So I just think digging into what resources you have available. I mean, we have the Raleigh association of realtors that has free classes. Our real estate commission offers things. So I I didn't dig into those classes, too later. And now I realized what a great resource they were. So just spending time with all these amazing resources that people put together to learn. But what about

Rick Ripma: 27:13

a mentor? It sounds like you're the owners of mentor. But why is that important? And who was your mentor work? Did you have other mentors to help you get get started?

Emily Tisher: 27:22

No, he was he was really it. And he, he's very interesting. He worked on an oil rig in Alaska for his whole career until he became a realtor. So I always say should be a general contractor. So the way he mentored me, he didn't sit down and teach me how to use the MLS. I figured that out on my own. We visited New construction, and he's like, let me explain to you what's happening here. Let me show you what's happening with this wall. Let me tell you why this foundation is wrong. I've oh my gosh, I had a great, I saw a great inspector that let me shadow him. So he would let me tag on to inspections. And he would say, here's here's poly butylene pipe, here's these brass fittings that were on PVC pipe or pecks pipe in the 90s that are corroding, here's what you need to look for in a crawlspace. So i Those two are my big ones, I really wanted to learn about how the ins and outs of houses and I had built two houses that you know, you can notice things when you're a buyer, you just want to make sure your stuff is there. So those are my two mentors to get me down and down deep into the belly of the homes. Because here we have crawlspaces I usually will go into a crawlspace there's been a few over the years that I won't go into. too sketchy in there. But that's what I'm thankful for. And that's why I think we do differently is and then when we get the inspection report, we can have the conversation or when I'm building with someone I can I can have the conversation, it's it was very hard for me to go from being a teacher. Whereas a woman, I was very respected in my field to being a realtor when I show up on a on a new construction site I'm often ignored or talk to like, I don't know really what's happening. I just had a builder here call me honey and darlin the whole transaction and I'm like

Rick Ripma: 29:29

yeah, and I don't like

Emily Tisher: 29:32

Yeah, exactly, exactly. But I knew as a man, I would, you know, but I'm like, Hey, I know what you're doing here. So I think that equips me very well. Having those tools in my, in my toolbox of understanding houses. I don't think most agents get

Rick Ripma: 29:48

that at all. Yeah, it's a kind of a unique skill, I believe. You know, I spent 11 years with a new home builder. So I have a lot of knowledge of new construction and the that, but I don't think most everybody ends up where they're kind of their niches, you know, if they're really into that we had, we had one person who's really into the market. So market meaning the real the the rate market, the housing market. And so he really cares about some of the things we offer to for training for real estate agents on the market, you know, on the on the real on the rate market, and, and where rates come from and all of that, where and I think you're you're also into that, I think you've you've told me you like to see those that type of information to some people, that's not their thing. So they just move right over it. I think it's important that it sounds like it has been to your to your buyers.

Emily Tisher: 30:43

Yeah, it definitely has been

Rick Ripma: 30:48

that you work mostly with buyers or sellers or both.

Emily Tisher: 30:53

I work with whoever comes my way. So you know, what they need? I mean, I'll do whatever

Rick Ripma: 31:00

it's all in. It's all in North Carolina, is there a certain area in North Carolina that you you prefer to work in?

Emily Tisher: 31:08

We work in the well, the triangle, called the triangle, because we have three major colleges. We have Duke, UNC and NC State. And it's the Research Triangle that, you know, we have a lot of tech companies and medical companies. So I mainly work in the Raleigh area, we have a cabin in the mountains of North Carolina. I can work there, I often poke around in real estate there, but I've yet to do a transaction there. I think one day, I might dabble in the mountains a little bit. But for now, just the Raleigh area where are the areas? Yeah, you really need to know they are and I have people who are interested in buying in the mountains, and I just go I don't I don't know it that well. That's not my lane.

Rick Ripma: 31:47

Yep. That's important to stay in your lane. What about the future? are you most excited about?

Emily Tisher: 31:52

Gosh, I you know, what Ian said to I'm excited to see what technology is going to do with this. Every time I sit in the closing, I'm just shocked that we still go through amount of paperwork. Like I'm like, at what point is this? i One of my lenders does eat closings, but it's still not its thing yet. I'm very interested to see what technology does to the real estate industry. The reality is people don't need a realtor, right? So all the information that I can get, most people can see. So what's that going to do for our profession? In the future, as as technology and all these resources become more and more available to people I think it makes our job easier. Because we don't have to reinvent the wheel every time you know, people see what houses are for sale and they let us know if they're interested. It's no longer going out and finding houses for people because they can't see what's out there. I'm excited to see how things change with all these continued apps and and resources for buyers and sellers and I buyers have been really interesting to watch the open door we have Mark Spain here he's the biggest buyer offer pad. I don't know that you guys have there. But they are very interesting to see these villa was doing it for a while they're not anymore. But it's interesting to see, you gotta you gotta go with the flow. Yeah.

Rick Ripma: 33:21

But you know, I hear what you're saying. But I here's what I, I believe, especially when you look at the statistics and what what people are, you know, when they survey, I think real estate agents, yes, I can go out and find a house on my own. But there's a lot of things a great agent does. Well, well past, just finding the different homes that are available. If I think the agents who live off of you know, here's some houses, okay, there you go. And they don't really do much else. I think they're in trouble. I think that they're not going to be very useful, but an agent who has the knowledge, who can crawl in the crawlspace who, who understands how a home's built who cares about their client understands the process understands closing understands the entire process is of huge value because it is a complicated process. And there is a lot riding on the process. I think the same thing with mortgages, you know, not that they can do their own mortgage they can't but there's a there's so much riding on it and the and the experience and knowledge of the people helping you makes a world of difference. What do you think it does?

Emily Tisher: 34:39

That's what I want to scream scream from the rooftops Yes. Yes. Huge. I mean, like we have a major highway going on by us this highway, you know, highway 540 And if you are looking at a house and you don't understand that that highway is gonna go right there. Or, you know, the county we live in, just pass the new laws if you don't know that Add. So yeah, I mean, I think realtors are absolutely priceless. It's a matter of what other how other people see us. And if you have a good realtor, you know, you absolutely know it.

Rick Ripma: 35:16

Right? Yeah, I think it's the magic of edge, educating people as an example, when I sold new homes, I was in a community. And a little ways away is a office park called the pyramids. And you could see it from the community. And I, these, this couple came in, and they showed it, they, you know, I showed them around and everything. And when we got all done, he's like, Well, is there something you're leaving out? No. And he walks me out. And he points out, he goes, what, what about that? I said, What about that? Well, you know, that's a nuclear power plant. No, that's, that's an office. But that's why you need, but you need somebody if without me explaining that, they left, they wouldn't have bought a house because there was a new killer plant there, which wasn't there. But it's, it's yeah, it's not I mean, that's an extreme example. But there's so many little examples of where somebody Miss understands what they're looking at, or seen, or something happens in the process, that it takes somebody who has knowledge experience, and is not emotionally involved in the process to help walk everybody through it.

Emily Tisher: 36:34

That's the key, the key is being the level head and the emotional roller coaster that a lot of transactions become, because people once you start talking money, all the fields come out, right? So I say often, like, hang on, hang on, slow down, low. Now, let's just let's just think about this. I had a, I had a seller, that she was an accountant. So she was just all about every single penny. And I got their repair requests from the buyer. And it was ridiculous. It was ridiculous what they asked for. So I called her I said, Hey, I'm gonna, I'm gonna tell you what's going on. And I'm gonna give you five minutes to react to this. And after five minutes, I need you to think like an account. And she said, Okay, and so I told her and she exploded. What do these people think they are? And then after the five minutes, like, are you done, I'm done. I go, okay. Let's think about this financially. Let's think about all sides of this. So Oh, my gosh, people get so emotionally involved. And and they need someone to kind of pull them back to Earth. And I have dealt with realtors that jump on the emotional bandwagon. And it's, it's definitely adds another level to the transaction.

Ian Arnold: 37:53

So where do you see your guys's office? I know, it'd be kind of hard to grow it when you guys split everything, but how do you see your office growing in the future?

Emily Tisher: 38:02

Um, we have talked about bringing in some more agents kind of under us. Honestly, we've yet to meet many people that I think would kind of see our vision of how we do we run our office. I think our goal is to just keep keep doing exactly what we're doing every year. And we had, I think between the three of us eight closings this month, which was manageable. For for us to each do. We have a couple more in January. So I think I don't want to grow too much. And again, I think that's counter to what a lot of realtors do. They want to be the best they want the numbers they want. The biggest. They want faces all over everything. We just want to do a good job for our clients that come our way. And so my goal with this is to continue having a steady stream of buyers and sellers that we can form good relationships with and continue to work with their friends and their family. Like I said, the thing, I love this job because it can be whatever you make it. So if I wanted to work 80 hours a week and have 10 closings a month, I could do that it's not what I want to do. So our goal for our firm is to keep doing what we're doing to keep growing, you know, more clients every year, and to keep sustaining those relationships over time. Because that's where we have found that the true difference happens is when someone feels connected enough to you to refer their child when they want to buy a house or you know, I had someone getting divorced and she told her ex husband I'm like, Oh, you gotta you gotta use Emily to list your house. So got to know both of them separately, and that was a huge compliment to me.

Rick Ripma: 39:57

Yes, that's awesome. That's awesome. So, what has been your most satisfying moment in business?

Emily Tisher: 40:04

That's a tough one. I there's so many good moments. So many good moments.

Rick Ripma: 40:11

But just one good moment, I just, I'm to me,

Emily Tisher: 40:13

and my most satisfying is when someone calls me and says, Hey, so and so told me to give you a call to me that says, I did a good enough job to absolutely have someone bring up my name. And that, that, to me, is the biggest compliment you could ever get. Instead of someone's like, don't use, don't use. That's not a that's not a compliment. No, to me. That's the way you get most of my business. And every time that's a little, a little pat on the back for me that, that it's going well and I love Oh my gosh, I love when I hand the key over. That's my favorite either, you know, go to closings. I'm a notary, I got my notary public so I can sign all my seller's paperwork. So I usually go to their house and kind of make a big to do out of it to sign all their paperwork with them and then bring it to the attorney and, and then being at that closing with buyers, especially first time buyers, it's so exciting. They they're they don't know yet the finesse of owning a house. So they're all excited about everything. And it's just a very rewarding, a very rewarding job. And I think to be part of that, I love it that sometimes people invite me over for dinner, you know, after the closing and to go see what they've done with the house and there's a lot of rewarding rewards in

Rick Ripma: 41:33

that. That's awesome. Hey, Dan, I forgot the question of the week. Go ahead, Matt. Let's do the question that week for b

Ian Arnold: 41:40

Oh, okay. All right. We were all talking. So the question of the week is, what was your first car?

Emily Tisher: 41:49

Oh, my first car 1984 Chevy Blazer, two tone brown. And the windows didn't go down. We were set up with a nice car.

Unknown: 42:03

Uncle Rick couldn't help you out with

Emily Tisher: 42:05

Uncle Rick did not help me out with that. Nope. No, I had to share the car with that. Let me tell you, I thought it was the greatest car of all time. When our son started driving, you know, we got an old Honda. And he said, I don't get to pick my cars. Go down. Windows went out. I'll tell you, right, a better car than you. Yeah, yes. We ended up buying a farm about six months ago. And we bought we have an old farm truck and it's the 1998 YSU own brand, and it's the greatest truck that's ever existed. It's a piece of junk. And I love it every single time I drive it. There's nothing like an old car. Yeah,

Rick Ripma: 42:54

no. Nope. There is. Well we're at the show and somebody wants to get a hold of you. How would they get a hold of you Emily?

Emily Tisher: 43:02

Best thing just because I don't live in Indiana just go to our website www dot one red shoe realty.com and my email is Emily at the number one red female.com

Rick Ripma: 43:14

Awesome. Dad for us you'd get a hold of me and or I have HardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com Thanks for joining us today. We appreciate it and have a great rest of your day.