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Videos

Oct. 29, 2024

HALO Talks Live with Crunch Founder, Doug Levine

Crunch Fitness Founder and Industry Visionary Doug Levine Joins Pete Moore for the Debut of the HALO Talks Live Podcast Hosted at Sid’s Gym in New York City, Presented by the Xpriential. Doug Levine, trailblazing fitness visionary, industry maverick, and founder of Crunch Fitness, gave an exclusive live interview at…

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Oct. 25, 2024

Boost Your Health Span - With Arman Eckelbarger On HALO Talks

In this video, you will learn: 1. How did Arman Eckelbarger transition from consulting to insurance and investments, and then back into the wellness industry? Discover the intriguing journey of this wellness expert and how he now focuses on enhancing health span, muscle span, and lifespan for his clients. 2.…

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Oct. 24, 2024

Boost Your Gym's Revenue with E-commerce - With Meghann Butcher On HALO Talks

In this video, you will learn: 1. The untapped potential of retail and e-commerce in the fitness industry. How can fitness brands and buyers connect and transact on a single platform? Meghann Butcher, a key player in a software platform that provides B2B e-commerce solutions, reveals the secrets. 2. The…

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Oct. 8, 2024

Athletic Intelligence Coaching with AI - Steven Webster's Journey on HALO Talks

In this video, you will learn: 1. How did a black belt judo, jiu jitsu, and karate sensei end up working with organizations like NASA, NATO, Nike to the NFL? Discover the unique career journey of Steven Webster, from his early exposure to computers to his passion for martial arts.…

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Sept. 27, 2024

Beyond Activ Americas 2024 Wrap Up

Integrity Square was proud to partner with Beyond Activ. From September 17-19, 2024 they conducted "Beyond Activ Americas" at the Marriott Marquis in New York City. The event was a large business and investment forum for HALO sector (Health, Active Lifestyle, Outdoors) leaders and investors. ISQ Managing Partner Pete Moore…

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Sept. 27, 2024

Holistic Fitness Coaching - With Deekron Krikorian On HALO Talks

In this video, you will learn: 1. How did Deekron Krikorian, the renowned fitness DJ, transition from a career in accounting and management consulting to the fitness industry? Discover the unique journey that led him to create Motion Traxx, an app that had over hundred thousand monthly listeners and worked…

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Sept. 13, 2024

Boosting Fitness Industry Influence with Advocacy - Chris Craytor On HALO Talks

In this video, you will learn: 1. What role did the IHRSA play during the pandemic and how has it evolved into the newly-named, Health and Fitness Association? Discover the importance of advocacy in the industry and how Chris Craytor, Chairman of the IHRSA board, has been working tirelessly since…

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Sept. 12, 2024

NYC Wellness Tours - With Michael Riordan On HALO Talks

In this video, you will learn: 1. How can one maintain an active lifestyle in a bustling city like New York? Discover the importance of community-focused solutions to combat issues such as loneliness, diabetes, and obesity. 2. Learn how a trip to Hawaii inspired a fitness-focused business idea. Hear Michael…

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Sept. 12, 2024

FORTË's Success Story in The Pandemic - With Lauren Foundos On HALO Talks

In this video, you will learn: 1. How did FORTË, under the leadership of Lauren Foundos, pivot its business model right before the pandemic? Discover the strategic shift that allowed them to scale rapidly during a challenging time. 2. What is the new hybrid lifestyle that the pandemic has ushered…

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Sept. 11, 2024

Boost Your Health with BrainLit - With Kyle Harris On HALO Talks

In this video, you will learn: 1. The story behind Brainlit, a Swedish company revolutionizing the health and wellness industry with its patented lighting technology. What's the connection between the original creator of Bluetooth and this innovative company? 2. How Brainlit's BioCentric Light technology is creating healthier environments by mimicking…

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Sept. 11, 2024

Revolutionizing the Health and Fitness Association

In 2018, Chris Craytor joined the IHRSA board, which was mainly known for hosting trade shows at that time. Most of IHRSA's income came from these shows. Now, as the newly renamed Health and Fitness Association, Craytor feels the organization is heading in the right direction with it's new-found emphasis…

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Aug. 30, 2024

Advocacy & Tech in Fitness - With Chris Craytor On HALO Talks

In this video, you will learn: 1. What is the untapped revenue stream that Chris Craytor, Chairman of the IHRSA board, believes many businesses are overlooking? Discover the software platform that could potentially revolutionize your business model. 2. How has IHRSA evolved since Craytor joined the board in 2018? Uncover…

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Aug. 27, 2024

Boost Your Business with Authentic PR - With Nancy Trent on HALO Talks

In this video, you will learn: 1. What does the new age of PR look like? Nancy Trent, a seasoned PR expert, gives us an exclusive crash course on how the media mix has evolved and why conveying a clear, authentic message to consumers is crucial for business growth. 2.…

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Aug. 27, 2024

Revolutionizing Pilates for Holistic Wellness - Andrea Speir & Liz Polk On HALO Talks

In this video, you will learn: 1. What is the secret behind the enduring popularity of Pilates, a practice that has been around since the 1920s? Discover how Andrea Speir and Liz Polk are revolutionizing this age-old practice with their venture, Speir Pilates. 2. How are Andrea and Liz making…

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Aug. 26, 2024

Affordable Telemedicine & Fitness - With Cyrus Massoumi On HALO Talks

In this video, you will learn: 1. The inspiring story behind the creation of Dr. B, a telemedicine platform revolutionizing Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). What was the personal connection that led Cyrus Massoumi to name the platform after his grandfather, a physician during the Spanish…

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Aug. 22, 2024

Boost Your Fitness Studio Business - With Studio Grow On HALO Talks

In this video, you will learn: 1. The inspiring personal fitness journey of Beth Potter, who transformed her life from battling obesity, social anxiety, and depression to launching multiple Anytime Fitness studios. What were the key turning points in her journey? 2. How Peter Pastijn, a former professional athlete, transitioned…

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Aug. 21, 2024

Health Savings Potential Using Flex - With Sam O'Keefe On HALO Talks

In this video, you will learn: 1. What is Flex and how is it revolutionizing the way we approach health savings? Discover the unique business model that is helping individuals unlock a massive revenue stream in the form of Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). 2. Who…

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Aug. 20, 2024

Profitable Fitness Centers & Personalized Programs - With Jill Kinney On HALO Talks

In this video, you will learn: 1. How Jill Kinney, a pioneer in the wellness industry, is revolutionizing the future of wellness with Active Wellness. What's the unique twist that sets this fitness and wellness management company apart? 2. What is an Active Wellness Center and how does it combine…

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July 23, 2024

Fitness Industry's Growth, Insights and Advocacy - With Greta Wagner On HALO Talks

In this video, you will learn: 1. The story behind IHRSA's transformation into the Health and Fitness Association and the introduction of their new President, Liz Clark! 2. Greta Wagner's journey in the fitness industry, from her beginnings as a teenage (what used to be called) "aerobic dance" instructor to…

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July 17, 2024

Reframe Your Resume

When Barbara Safani helps people who are thinking about changing careers, she tells them to change how they talk about their past jobs on their resumes. Instead of just listing what they've done before, Barbara says they should tell a story. Barbara thinks it's better to focus on making small…

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July 17, 2024

Helping Others Land Their Dream Jobs

Barbara Safani knows what it's like to search for a job and to hire people for one. She used to look through job applications as part of her old job, and she's been through the stress of sending out her own resume too. When Barbara needed a job herself, she…

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July 16, 2024

Eliminate Job Application Bias

Barbara Safani knows how tricky it can be to explain why you've had lots of different jobs on your resume. She says it's important to understand that people see job lengths differently. What might seem short to one person might seem normal to someone else, depending on their age and…

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July 15, 2024

Protect Your Brand with Patents

Tessa Arnold knows that obtaining a patent to protect your product isn't a decision to take lightly. It comes from believing in what your product offers and ensuring its uniqueness is safeguarded. (In some way, shape, or form.) But while getting a patent is the first step, enforcing it is…

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July 12, 2024

How to Craft Effective Communication Strategies

In the realm of communication, Nancy Trent stresses the vital importance of understanding your audience. "You might have a lot of knowledge to share," Nancy begins, "but if your audience can't grasp it, it's essentially lost." She emphasizes the core strategy: "The key is to understand what your audience can…

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