E304: Caleb DeLon - Turning your Story into a Book
Think you’re not “a writer”? Think again. Caleb DeLon of Paperback Expert shares how professionals can turn you story and expertise into a powerful book—without writing a word yourself! In this episode, you’ll learn: Why a book builds authority (and opens doors), How interview-based publishing works and When it’s the right time to publish. Caleb’s honest take on faith, mindset, and building business legacy is refreshing. Ready to go from hidden expert to published thought leader? Listen now.
Learn more about Caleb at: Caleb DeLon | LinkedIn
Show Notes timestamps:
👦 [01:54] Caleb's journey and early aspirations.
👨👦 [05:16] Complementary personalities Caleb and his father have and business success.
✍️ [07:35] Caleb's experience as an author.
🤩 [10:33] Importance of writing a book for business owners and everyone else: sharing your story matters.
⚡ [17:03] Overcoming fear and developing a book idea: simplicity in telling your story.
😇 [20:48] Success story: Lynn Godfroy's book journey.
🎙️ [23:02] Expert Speak podcast and how he created it.
🏞️ [26:10] Walks in nature for rejuvenation and processing thoughts.
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Caleb DeLon
COO of Paperback Expert
Caleb DeLon is the COO for Paperback Expert, a book writing and publishing firm for business owners. He helps entrepreneurs create books without writing a word—by speaking their content instead of writing it. Caleb spends his days developing new marketing systems and turning the CEO's great ideas into reality. Outside of work, Caleb enjoys reading books of all sorts (from sci-fi to business), playing board games with his wife, and taking walks near his home in Nashville, TN.
