Videos

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of testimonials with expert insights from Steve Sipress, Mark Imperial, and Richelle Shaw. We cover how to effectively gather and use testimonials to build…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of testimonials with expert insights from Steve Sipress, Mark Imperial, and Richelle Shaw. We cover how to effectively gather and use testimonials to build…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creating a Unique Selling Proposition (USP) for your business. Our expert panel, including Richelle Shaw, Steve Sipress, and Mark Imperial, break down what makes…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creating a Unique Selling Proposition (USP) for your business. Our expert panel, including Richelle Shaw, Steve Sipress, and Mark Imperial, break down what makes…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine and guest experts Steve Sipress and Joe Norcott. Today, we delve into the art of injecting personality into your marketing efforts. Drawing from their extensive experience and insights rooted in the teachings of…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine and guest experts Steve Sipress and Joe Norcott. Today, we delve into the art of injecting personality into your marketing efforts. Drawing from their extensive experience and insights rooted in the teachings of…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dove deep into building a loyal customer base. Our experts, Steve Sipress and Joe Norcott, shared game-changing insights on treating customers like family. It's all about personal connections, memorable experiences, and…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dove deep into building a loyal customer base. Our experts, Steve Sipress and Joe Norcott, shared game-changing insights on treating customers like family. It's all about personal connections, memorable experiences, and…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we discuss a powerful strategy in the marketing world—takeaway selling. Joined by esteemed guests Chuck Trautman, Steve Sipress, and Mark Imperial, all certified by the legendary Dan Kennedy, we delve into how…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of positioning in marketing with our esteemed panel of experts: Mark Imperial, Steve Sipress, and Chuck Trautman. Guided by the legendary Dan Kennedy's principles,…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the power of positioning in marketing with our esteemed panel of experts: Mark Imperial, Steve Sipress, and Chuck Trautman. Guided by the legendary Dan Kennedy's principles, they share…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the world of direct mail marketing with our expert panel of Dan Kennedy-certified independent business advisors. Joining Craig are Steve Sipress, Chuck Trautman, and Ben Thole, who share…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the world of direct mail marketing with our expert panel of Dan Kennedy-certified independent business advisors. Joining Craig are Steve Sipress, Chuck Trautman, and Ben Thole, who share…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" This episode dives into how intense enthusiasm can transform your business success and offers practical tips for cultivating that enthusiasm. We also explore the concept of outrageous advertising, inspired by Bill Glaser’s iconic work, and discuss real-life examples…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" This episode dives into how intense enthusiasm can transform your business success and offers practical tips for cultivating that enthusiasm. We also explore the concept of outrageous advertising, inspired by Bill Glaser’s iconic work, and discuss real-life examples…

Welcome to another episode of The Most Incredible Marketing Show Ever! Hosted by Craig Valine, this episode features an enlightening discussion with Dan Kennedy certified business advisors, Dan Cricks and Steve Sipress, as well as marketing expert Ben Thole. This week, our panel dives into the latest news headlines and…

Welcome to this week’s episode of The Most Incredible Marketing Show Ever! Hosted by Marketing Optimization Expert Craig Valine, we’re joined by fellow Dan Kennedy certified advisors, Dan Cricks, Steve Sipress, and marketing guru Ben Thole. In this episode, we delve into some hot news topics and explore groundbreaking business…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Chuck Trautman, and Ben Thole, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We debunked the idea that…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Chuck Trautman, and Ben Thole, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We debunked the idea that…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Steve Sipress, and Joe Norcott, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We'll tackle misconceptions like the…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Steve Sipress, and Joe Norcott, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We'll tackle misconceptions like the…

In this episode of The Most Incredible Marketing Show Ever!, we dove deep into the world of marketing Wins and Sins with experts Craig Valine, Dan Cricks, Mark Imperial, and Ben Thole. We uncovered the critical value of knowing your audience and the pitfalls of neglecting data-driven decision-making. From hilarious…

Welcome back to another episode of The Most Incredible Marketing Show Ever! In this episode, we dive into the real world of marketing strategies with Episode 018, titled "Incredible Wins and Sins." Join host Craig Valine and a panel of seasoned marketing experts, all certified by the legendary Dan Kennedy.…

Welcome back to another episode of The Most Incredible Marketing Show Ever! In this episode, we dive into the real world of marketing strategies with Episode 018, titled "Incredible Wins and Sins." Join host Craig Valine and a panel of seasoned marketing experts, all certified by the legendary Dan Kennedy.…