Videos

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we're diving into the world of marketing with a twist—specifically, how to implement Dan Kennedy's marketing style on social media. Joining our host, Craig Valine, is the esteemed Richelle Shaw,…

In this LIVE episode of "The Most Incredible Marketing Show Ever!", host Craig Valine welcomes back his dear friend, fellow Dan Kennedy Certified IBA, and author of "The Million Dollar Equation", Richelle Shaw Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6379328777486336

In this video, we dive into the crucial concept of "Results Rule." Joining host Craig Valine is the insightful Dan Cricks, founder of Results Marketing, who lives by this mantra. Dan shares powerful real-life examples of tracking marketing outcomes, including a personal story about the importance of analyzing data to…

In this episode of "The Most Incredible Marketing Show Ever!", host Craig Valine talks with fellow Dan Kennedy Certified IBA and Authority Positioning Expert, Mark Imperial. In this episode, you'll learn how positioning yourself as the authority helps you: Establish a strong personal brand; Allows you to demonstrate leadership; Build…

In this video, we're diving deep into the critical aspects of tracking, measurement, and accountability in business with host Craig Valine along with our guest, Dan Cricks. Dan, an accomplished business strategist, emphasizes how knowing your numbers and the lifetime value of your clients is pivotal for small and medium-sized…

In this video with marketing experts Craig Valine and Dan Cricks, we dive into the importance of strong sales copy. Dan emphasizes that vague hyperbole won't cut it-you need emotionally compelling copy to truly connect with your audience. He shares a powerful example of a targeted radio ad that resonates…

In this video with Craig Valine and Dan Cricks - we're diving into the critical importance of follow-up in your marketing efforts. Dan shares his extensive experience, including how he earned his nickname as the "follow-up guy" from Dan Kennedy's original partner, Pete Lillo. We discuss the evolution of follow-up…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, I sat down again with my friend Dan Cricks to dive into Dan Kennedy's "No BS Rules for Marketing Success - Part 2." In this episode, we'll discuss the art…

In this video, we're diving deep into the art of brand building for entrepreneurs and small business owners who can't afford to pour millions into advertising. Joining Craig is friend and fellow marketing expert, Dan Cricks, here to share his invaluable insights on how to get immediate returns on your…

In this LIVE show, Dan Kennedy Certified IBAs Craig Valine and Dan Cricks discuss in detail (Part 2 of 2) Dan Kennedy's foundational "rules for marketing success". After watching this show, every ad you run, every flier you distribute, every website you put up, every thing you do MUST follow…

Host Craig Valine and guest expert Dan Cricks uncover one of the most overlooked yet crucial elements in marketing—providing clear instructions to your audience. In this video, Dan delves into the frequent mistakes businesses make by not offering explicit directions, such as failing to include a phone number or specific…

In this video, we dive deep into the art of creating urgency in marketing with our expert guest, Dan Cricks. Join host Craig Valine and Dan as they explore the critical rule of always giving your audience a compelling reason to respond immediately and buy now. From offering valuable bonuses…

In video, Craig Valine had the pleasure of chatting with marketing expert Dan Cricks about a crucial principle in effective advertising: ALWAYS have an offer. ❓ *Why is this so important?* 🔑 **Key Takeaways:** - **Beyond Branding:** Unlike massive corporations like Pepsi, smaller businesses can't afford to spend millions solely…

In this video, join host Craig Valine and special guest Richelle Shaw as they delve into the ultimate checklist for choosing the right business partners. Richelle, a seasoned entrepreneur and the former owner of a telecommunications company, shares her comprehensive guide on vetting potential partners. From evaluating their communication practices…

In this LIVE show, Dan Kennedy Certified IBAs Craig Valine and Dan Cricks discuss in detail Dan Kennedy's foundational "rules for marketing success". After watching this show, every ad you run, every flier you distribute, every website you put up, every thing you do MUST follow these rules. Want to…

In this video, expert/guest Richelle Shaw dives into the best strategies for finding the right type of business partners to accelerate your customer base. Drawing wisdom from our shared mentor, Dan Kennedy, Richelle elaborates on five prime locations for meeting high-quality partners—from high-end charity events to industry-specific gatherings, mastermind groups,…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we explore the pivotal role of strategic business partnerships. Joining us is Richelle Shaw, a Dan Kennedy certified business advisor and author of the Million Dollar Equation series, soon to…

Host Craig Valine is joined with Dan Kennedy Certified IBA, friend, and Author of Million Dollar Partnerships, Richelle Shaw. In this LIVE show, Craig and Richelle will share: Why partnerships are the best marketing strategy we know to grow your business fast; Five best places to find great partners; The…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of testimonials with expert insights from Steve Sipress, Mark Imperial, and Richelle Shaw. We cover how to effectively gather and use testimonials to build…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of testimonials with expert insights from Steve Sipress, Mark Imperial, and Richelle Shaw. We cover how to effectively gather and use testimonials to build…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creating a Unique Selling Proposition (USP) for your business. Our expert panel, including Richelle Shaw, Steve Sipress, and Mark Imperial, break down what makes…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creating a Unique Selling Proposition (USP) for your business. Our expert panel, including Richelle Shaw, Steve Sipress, and Mark Imperial, break down what makes…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine and guest experts Steve Sipress and Joe Norcott. Today, we delve into the art of injecting personality into your marketing efforts. Drawing from their extensive experience and insights rooted in the teachings of…

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine and guest experts Steve Sipress and Joe Norcott. Today, we delve into the art of injecting personality into your marketing efforts. Drawing from their extensive experience and insights rooted in the teachings of…