Episodes
How to Build Trust with Customer Testimonials (Made Simple)
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of testimonials with expert insights from Steve Sipress, Mark Imperial, a...
How to Stand Out: The Power of a Compelling Unique Selling Proposition
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creating a Unique Selling Proposition (USP) for your business. Our expert p...
The Power of Personality: Making Marketing Memorable and Effective
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine and guest experts Steve Sipress and Joe Norcott. Today, we delve into the art of injecting personality into your market...
Developing Loyal Customers Who Pay and Refer
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dove deep into building a loyal customer base. Our experts, Steve Sipress and Joe Norcott, shared game-chang...
The Art of Takeaway Selling: Practical Tips for Business Success
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we discuss a powerful strategy in the marketing world—takeaway selling. Joined by esteemed guests Chuck Trautma...
Positioning Your Business: Authority and Influence in Marketing
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the power of positioning in marketing with our esteemed panel of experts: Mark Imperial, Stev...
The Power of Direct Mail: Strategies for Small Business Owners
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the world of direct mail marketing with our expert panel of Dan Kennedy-certified independent...
The Power of Enthusiasm and Outrageous Advertising in Marketing
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" This episode dives into how intense enthusiasm can transform your business success and offers practical tips for cultivating that enthusiasm. We als...
Continuity Income in Any Business: Insights from Marketing Experts
Welcome to another episode of The Most Incredible Marketing Show Ever ! Hosted by Craig Valine, this episode features an enlightening discussion with Dan Kennedy certified business advisors, Dan Cricks and Steve Sipress, as w...
Marketing Myths Uncovered: Strategies That Actually Work
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Chuck Trautman, and Ben Thole, as they dissect pervasive mark...
Busting Marketing Myths with Dan Kennedy's Disciples
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Steve Sipress, and Joe Norcott, as they dissect pervasive mar...
Mastering Marketing Strategies: Tips for Success and Ones to Avoid
In this episode of The Most Incredible Marketing Show Ever!, we dove deep into the world of marketing Wins and Sins with experts Craig Valine, Dan Cricks, Mark Imperial, and Ben Thole. We uncovered the critical value of knowi...
Marketing Wins & Sins: Tactics That Worked... and Some That Did Not
Welcome back to another episode of The Most Incredible Marketing Show Ever! In this episode, we dive into the real world of marketing strategies with Episode 018, titled "Incredible Wins and Sins." Join host Craig Valine and ...
Wealth Magnet #11: The Power of Demonstration
In this thought-provoking episode of "The Most Incredible Marketing Show Ever!", our Dan Kennedy Certified Expert Panel dive into the power of dramatic demonstrations and the critical role of congruency in building credibilit...
Unleashing Wealth Through Action - Lessons from Dan Kennedy's Playboo…
"Getting into action on an idea is, itself, magnetic to opportunity and the resources needed to move it forward." In this episode of The Most Incredible Marketing Show Ever!, we tackle Wealth Magnet #10 from Dan Kennedy's boo...
Wealth Magnet #9: "Be Somewhere" (That Matters to Your Target Market!)
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, we continue to focus on "wealth magnets" from Dan Kennedy's book, "No BS Wealth Attraction in the New Economy." Our host, Craig Val...
Interview with Michael Levine, Author of Broken Windows, Broken Busin…
In this special bonus episode of "The Most Incredible Marketing Show Ever!", host Craig Valine interviews the exceptional Michael Levine, a leading figure in public relations and author of the New York Times bestseller "Broke...
The Importance of Being Somebody in Your Target Market | The MIMSE, E…
In this episode of "The Most Incredible Marketing Show Ever!", today's conversation is about standing out in any marketplace by becoming a celebrity within your industry. This is Episode 014, titled "Wealth Magnet #8: Be Some...
Email marketing Made Simple (sales and engagement tactics that work!)…
In this episode of "The Most Incredible Marketing Show Ever!", our panel of Dan Kennedy Certified Experts and email marketing maestros dive deep into strategies and insider tips to elevate your email campaigns to new heights ...
Crafting Your Customer Avatar for Precision Messaging | The MIMSE, Ep…
In this episode of "The Most Incredible Marketing Show Ever!", our panel of Dan Kennedy Certified Experts discuss the significance of understanding your target audience beyond surface-level demographics. Richelle Shaw offers ...
The Art of Copywriting (Salesmanship in Print) | The MIMSE, Ep 011
In this episode of "The Most Incredible Marketing Show Ever!", host Craig Valine introduces you to the Art of Copywriting (aka "Salesmanship in Print"). We'll be exploring the crucial aspects that make for compelling marketin...
The Foundations of Dan Kennedy Style Marketing | The MIMSE, Ep 010
In this episode of "The Most Incredible Marketing Show Ever!", host Craig Valine introduces you to the foundations of "Dan Kennedy-Style" marketing (aka "direct response marketing"). Discover how to truly understand your audi...
the one about Building a network of mentors, coaches, and support gro…
Welcome to Episode 9 of The Most Incredible Marketing Show Ever: The Phenomenon, Trigger #5 - The One About Building a Network of Mentors, Coaches, and Support Groups to Accelerate Your Success". Today, we're unpack the immen...
The One About Using Direct Response Tools & Principles | The MIMSE, E…
Welcome to Episode 8 of The Most Incredible Marketing Show Ever: The Phenomenon, Trigger #4 - Applying Direct Marketing and Tools". Today, we're diving deep into the power of direct marketing strategies and the tools that mak...