Welcome to The Most Incredible Marketing Show Ever!
Dec. 30, 2023

The Most Incredible Marketing Show Ever - Episode 001

The Most Incredible Marketing Show Ever - Episode 001

Welcome to The Most Incredible Marketing Show Ever! (aka "The MIMSE") In this episode, aptly titled "The MIMSE," host Craig Valine is joined by a panel of esteemed guests including Steve Sipress, Dan Cricks, Ben Thole, Richelle Shaw, Becky Auer, Joe Norcott, Chuck Trautman, and Mark Imperial. Together, they delve into the formation of the OG IBA Mastermind and its impact on their respective businesses.


The episode offers a glimpse into the marketing world as the guests share their experiences and successes within the Dan Kennedy Certified IBA program. From building credibility to transitioning careers, their journeys are truly inspiring. Whether it’s transforming businesses in industries with compliance obstacles or implementing innovative marketing strategies, their stories showcase the power of tailored approaches in achieving success.


Tune in as the episode unravels captivating tales of businesses initially skeptical about various marketing strategies, yet ultimately thriving through customized and innovative tactics. From revitalizing struggling law practices to success in the DJ industry, these anecdotes offer invaluable insights and inspiration. So sit back, relax, and get ready to delve into The Most Incredible Marketing Show Ever!


Key Takeaways:

00:00 Creating powerful business connections through mastermind group.

03:46 Began helping others, stumbled into exclusive program.

08:26 Helped thousands of entrepreneurs grow their businesses.

11:02 From Chicago to Arizona, discovered marketing genius.

15:05 First exposure to Dan Kennedy, led to growth.

18:32 Fell in love with marketing, switched careers.

21:16 Authenticity, repel to attract, and loyal members.

23:48 Expanded marketing chapter, attracted prospects, grew rapidly.

27:28 Email led to director role without deposit.

32:44 Entrepreneur helps struggling restaurant owner turn around.

36:05 Innovative approach to selling medical equipment.

37:27 Standout in DJ industry with text-based marketing.


Resources Mentioned in This Episode:

Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com


"Like" and Follow Us on:

https://www.facebook.com/themimse

Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV) Profile Photo

Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV)

"The $100 Million Woman"

They call her "The $100 Million Woman." For many years she was the only female African American Public Utility Owner in the nation. She owned a telephone company and built it from$300k to $36M and sold over $100M in 3 years. She lost it all after the 9/11 tragedies and then built back her million dollar business in about 5 months. She now is a consultant, coach, and speaker helping entrepreneurs. She has helped entrepreneurs in 97 different industries and over 12,147 entrepreneurs build their own million dollar businesses. She is the author of five books (The Million Dollar Equation series) and her story has been featured in USA Today, Entrepreneur, Smart Money, NerdWallet and Black Enterprise.
Free Gift from Richelle: Get your FREE Million Dollar Partnership Accelerator Kit, where you will get everything you need to create your own Million Dollar Partnerships. http://www.MillionDollarPartnerships.com

Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) Profile Photo

Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC)

Marketing Automation Expert

Ben Thole's zone of genius is making your marketing automation work more effectively for your business. As the former Dan Kennedy Independent Business Advisor in the Raleigh/Durham area of North Carolina, he has a proven track record in streamlining complex marketing automation for efficient online direct response marketing. Those from the Dan Kennedy world may remember him for leading the tech/automation of Dan Kennedy's "The Phenomenon". One client recently described him as "a global thinker and strategic player, adding value beyond the tech environment and throughout our marketing and operations functions." He is passionate about empowering coaches and subject matter experts, helping them make a significant impact in the world while growing scalable businesses. Elevate your marketing automation and discover more at MarketingFunnel.com.

Steve Sipress (Former Certified Dan Kennedy IBA in Chicago, IL) Profile Photo

Steve Sipress (Former Certified Dan Kennedy IBA in Chicago, IL)

Sales & Marketing Consultant

Steve Sipress turned his law school hobby into a business and built it into the world's largest fantasy sports game company back in the 1980's - his first multi-million dollar business success. He has since become recognized as one of the most-requested, in-demand small business sales and marketing consultants in the world, helping thousands of other ambitious and aggressive business owners in all 50 US states and 26 countries worldwide, in over 165 different industries. He is the behind-the-scenes, go-to marketing advisor for many well-known business owners, entrepreneurs, authors, experts, and thought-leaders, and has hosted The All-Star Entrepreneur Mastermind™ since 2019, bringing together some of the world's most-successful and most well-connected entrepreneurs.

Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area) Profile Photo

Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area)

The $6.5M Woman

Becky Auer, aka The $6.5M Woman is a seasoned hands-on entrepreneur. She made millions fast because she knew how to position herself. Since 2006, she's been teaching business owners just like you to do the same thing. It’s not hard. It’s a specific process. A set of steps you go use and it always works!

Using her process, she started and sold three multi-million dollar businesses. One was a restaurant she started and grew to $6.5M a year in 10-months. It had an “in-her-pocket-net-profit” of $1.6 million a year. And she had no restaurant experience!

🚀 Her Journey & Your Advantage: With over 427+ live training events under her belt, she brings you strategies that convert prospects into loyal customers. Her experience is your pathway to exponential growth. Whether you're aiming to broaden your customer base, boost revenue, or solidify your brand, Becky's methods are tailored for your growth. Based initially in Pittsburgh, her No BS Masterclass now extends its reach globally online, making these powerful resources more accessible.

Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs) Profile Photo

Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs)

Author / Coach

Mark Imperial is an acclaimed author whose success has landed him on best-seller lists. He was privileged to train under the renowned Dan S. Kennedy, becoming one of the select few to be certified as an Independent Business Advisor. Over the course of eight years, Mark led Dan Kennedy's Chicago SW Mastermind Group, and wrote the “Grow Your Local Business” monthly column in his No BS Marketing Letter, providing guidance to tens of thousands of business owners.

Mark has been instrumental in driving success for thousands of businesses and professionals. He has done so through the innovative deployment of ActionBrand Marketing, the unified branding and direct response marketing system for accelerating profits and winning hearts. Mark honed this technique while collaborating with Dan Kennedy, further refining it through his work with leading global brands.

Currently residing in the western suburbs of Chicago, Mark shares his home with the love of his life Shannon, bonus children Max and Felix, a turtle, a bearded dragon, and Fortune, his beloved French Bulldog. To learn more about Mark Imperial's groundbreaking work or to contact him, visit his websites: www.markimperial.com

Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ) Profile Photo

Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ)

Entrepreneur / Marketing Strategist

Chuck Trautman has owned and operated his own businesses for over 47 years. He has owned successful brick and mortar businesses for years and shares what he's done right (and wrong) with his clients. He provides “outside eyes” to business owners and provides them with proven, winning marketing strategies. Chuck is also a former U.S. Marine Sergeant. (Semper Fi)

Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area) Profile Photo

Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area)

Marketing Strategist / Coach

Dan works with professional practice owners, business owners of all types, entrepreneurs and sales professionals. He has worked in 141 different business categories, and specializes in Auto Repair Shop Owners to help them grow their car count and profits.

Dan provides marketing ideas, strategies and help for businesses of all types to help them find the low hanging fruit in the business and then to grow their sales and profits.

Craig Valine (former Certified Dan Kennedy IBA for the Los Angeles Area, CA) Profile Photo

Craig Valine (former Certified Dan Kennedy IBA for the Los Angeles Area, CA)

Author / Marketing Performance Strategist / Rapid-Growth CMO

Craig Valine is a Marketing Strategist and Business Growth Expert. He is known as "The Rapid Growth CMO." For 27 years, Craig has specialized in helping entrepreneurial-driven businesses who are experiencing slow or stagnant growth to break-free from growth plateaus and elevate their revenues to a whole new level.

Craig is the [former] Certified Independent Business Advisor for GKIC in the Los Angeles area, personally trained by marketing gurus Dan Kennedy and Bill Glazer. Since 2007, Craig has led a large group of LA-area entrepreneurs and professionals in monthly and annual events who want more success and growth from their business.

Joe Norcott (former Dan Kennedy Certified IBA for Greater Boston area, MA) Profile Photo

Joe Norcott (former Dan Kennedy Certified IBA for Greater Boston area, MA)

Business Growth Advisor

Joseph Norcott is the owner of Norcott Business Business Advisors.

Since 1996 Joe has worked with business owners who are frustrated with their sales and marketing results. He reviews their business processes and then streamlines, improves and automates the marketing and sales efforts of a business so they can grow faster and be more successful.Joe Norcott is a Certified Business Growth Advisor as well the co-owner of Business Technologies of New England, Inc.

Joe holds additional certifications in Act!, Zoho CRM and Infusionsoft and has a working knowledge of other CRM software platforms. He also works with other email marketing systems which include ConstantContact and MailChimp as well as holding additional certifications in e-Marketing.

Having a combined knowledge and experience in Marketing and Automation his clients have experienced a more complete marketing and sales solution which have grown their businesses year after year.

Norcott Business Growth Advisors also consists of a team of specialists in Website Development, SEO, eMarketing and Direct Marketing.