E24: Dead Simple Ways to Raise Prices and Booking Frequency | Robert Cromeans

Cash sits down with the iconic Robert Cromeans, Global Artistic Director of John Paul Mitchell Systems, salon owner, and celebrated platform artist. Robert discusses key trends in the salon business, emphasizing the significance of client frequency, salon culture, and the value of ‘F U’ texts. He shares his perspective on the industry's evolution, the power of data, and creating an exceptional client experience.

Guest Bio and Links:

Robert Cromeans is the Global Artistic Director of John Paul Mitchell Systems and the visionary behind a successful salon in San Diego. Known for his flair, showmanship, and profound insights into the hairstyling industry, Robert is a celebrated figure globally. Listeners can learn more about at his website: https://robertcromeans.com/ or follow him on IG @robertcromeans

Resources:

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 Show Notes: 

• [0:00] Welcome back! Jordan introduces our guest, Robert Cromeans to our listeners

• [1:00] If you enjoyed this episode, please leave a 5-star review to help more creative professionals discover the show

• [1:45] Question: What are some major shifts you have seen in the salon industry over the past year? And where do you think we're headed? 

• [4:55] “I suggest to people run with scissors till your heart stops. Meaning once you see too many people in a day, you stop loving them.”

• [5:35] Data and what smaller businesses should be measuring 

• [10:30] Strategies for increasing client rebooking rates

• [13:10] Question: How do you get your staff to establish authority and drive demand so that they can raise their prices, charge what they want to, and be as booked as they want to be? 

• [15:00] Why you should be sending ‘F U’ texts after services 

• [19:00] The role of unique salon experiences in attracting clients

• [21:30] Question: What data points, KPIs, metrics, or numbers should people measure to take their business to the next level?

• [28:30] The power of branding and simplifying complex strategies 

• [34:00] Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

• [39:00] One of the biggest flaws in the industry 

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