E42: Using Instagram to Go Viral and Fill Your Books with Melanie Hasson

Rising balayage star Melanie Hasson joins us from her suite in Staten Island to discuss her Instagram success, the intricacies of hiring Gen Z, effective client management, and more. We delve into the strategies for using Instagram to fill appointment books, uncover the secret formula for "going viral," and address the best practices for setting boundaries and managing overly needy clients.

Guest Bio and Links: 

Broadcasting from her Staten Island suite to an impressive Instagram following of over 100,000, Melanie has carved a niche for herself in the beauty industry with her educational content that caters to both clients and stylists. She is celebrated for her honest and relatable insights into the beauty world.

Learn more from Melanie on her IG https://www.instagram.com/melaniemhasson/reels/?hl=en and on TikTok https://www.tiktok.com/@melaniemhasson   

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

E14: Why is nobody doing this? | The Secret To 4x Revenue From A Single Client: https://www.podpage.com/the-millionaire-hairstylist-podcast/the-secret-to-4x-revenue-from-a-single-client-using-the-power-of-ai-cash-jordan/

E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon: https://www.podpage.com/the-millionaire-hairstylist-podcast/e32-how-to-stand-out-through-personal-branding-farhana-premji-owner-of-beige-label-salon/

Cowgirl Copper: https://www.instagram.com/reel/Cw0A1yYLlln/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== 

E40: The 3-Step Secret to Charging More: https://www.podpage.com/the-millionaire-hairstylist-podcast/e40-the-3-step-secret-to-charging-more/ 

Show Notes: 

• [0:00] Introduction

• [1:00] Welcome back! Today’s guest is renowned hairstylist, Melanie Hasson  

• [1:30] Melanie gives a brief background of herself and her niche in the hairstylist industry  

• [6:00] Concept of mirroring in conversation  

• [8:00] Question: What is your process for doing your social media in such an organic way? 

• [13:30] Advice for GenZ coming into the workforce 

• [17:30] Advice for salon owners who want to cultivate a viable team 

• [21:00] Melanie's approach to content creation after her viral reach

• [25:00] Building a brand on social media  

• [28:00] Mel’s videos that went viral  

• [35:00] Breaking down the economics of risking sick clients 

• [44:00] Strategies when firing clients  

• [48:30] How to set proper boundaries with clients that push the limits 

• [57:00] Question: How has setting boundaries and expectations with clients impacted your bottom line? 

• [1:06:00] Using scarcity and urgency as tools in your business 

• [1:10:00] How to take back control in appointment setting

• [1:16:00] How to say no without having to say ‘no’

Connect with Us:

The Millionaire Hairstylist - https://www.instagram.com/themillionairehairstylist/ 

Cash Lawless - https://www.instagram.com/cashlawlesshair/ 

Jordan Drake - https://www.instagram.com/jdrake90/ 

Email - hello@themillionairehairstylist.com