Winning Together: Building Retail Media That Works for Everyone (Molly Hjelm, Corporate Vice President, Head of Retail Media at Ace Hardware Corporation)

You’ve built your career at the intersection of sales, marketing, and retail transformation. what were the pivotal moments that led you to step into the Corporate Vice President, Head of Retail Media role at Ace Hardware?

You’ve said you get energy from working with brilliant people and cultivating mutually beneficial partnerships. What is it about retail media that makes it such an exciting space for collaboration right now?

Many organizations struggle to truly connect marketing strategy to sales execution. How do you design go-to-market strategies that genuinely unleash the power of marketing behind sales teams to drive measurable results?

Ace Hardware has an incredibly strong brand and retailer network. What’s unique about building a retail media capability inside that ecosystem compared to other retail environments?

Retail media works best when it creates value for retailers, brands, and customers simultaneously. What does a truly mutually beneficial partnership look like in practice and how do you structure teams and incentives to support that?