The Commerce Strategy Playbook: Navigating the Next Era of Retail Growth (Bryan Gildenberg, Founder & CEO, Confluence Commerce).

You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about modern commerce that leadership teams still have wrong?

A lot of organizations continue trying to optimize individual channels while the market increasingly behaves as one interconnected commerce ecosystem. What do you think executives are underestimating about that shift?

Many leadership teams talk about omnichannel maturity, but internally they are still operating through fragmented incentives, reporting structures, and budget ownership. What organizational tensions are becoming most visible right now?

One thing we are hearing more often is that commerce infrastructure decisions are now strategic decisions, not just technology decisions. How should executives think differently about platform architecture, data ownership, and ecosystem dependency?

If you look out over the next three to five years, what do you think separates the organizations that compound advantage from the ones that slowly become operationally irrelevant?