Episodes

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising a...

CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example ...

Digital Transition & Target Partnership: Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey ...

Investment Significance : "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become ...

With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow? As a leader in the CPG industry, you ...

Can you elaborate on how the pandemic pushed marketplace control issues to the backburner for many brands? What were the primary challenges faced by these companies, and how did this affect their operations and sales strategy...

Retail Media Ecosystem -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging retail media has significantly impacted your brand's performance?"...

How are you and the team at Incremental approaching the question of budgeting for brands that you all work with? Why does it seem like such a challenge today in the world of retail media? How is Incremental approaching the me...

Retail/Commerce Media has emerged as the fastest-growing digital advertising channel. What are the key factors that differentiate it from other advertising channels, and what do you believe is driving its rapid growth? Does t...

Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations or strategies contributed to this success? Given the trends in the ...

Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does pred...

How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales? Based on the shift in classic correlations between visits and sales, what are som...

Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash? How does DoorDash's CPC pricing benefit CPG brands and enable them to invest in growth without upfront capital risk? H...

Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda? As the Director of Ecommerce at Weleda, what are some of the unique challenges you face in the nat...

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape?...

In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challeng...

Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of both consumers and businesses, and what role does this app play in f...

In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving...

With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also serve as the Chairman of the BIC Corporate Foundation for Education....

In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or u...

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process like of selecting your tech partner to help address those challenge...

Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to gain a competitive edge?What are some common data challenges that busines...

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimiz...

Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been...