Toni Will
Author/Speaker/Coach/GM
I started my career in banking, moved into economic development, and then—almost by accident—found my way into professional sports. Now, as GM of a men’s hockey team, I get to lead, strategize, and create growth every day. Along the way, I’ve become a speaker and coach, passionate about leadership and helping others push past their limits. I also live alcohol-free, a choice that’s brought me clarity, energy, and a deeper connection to my work and life.
14
Feb. 8, 2026
Sober and Unstoppable - Toni Will Shares her Story
Toni Will is a sports executive, speaker, author, and alcohol-free performance coach who believes you can lead boldly, live fully, and build a meaningful life without alcohol. She currently serves as the General Manager and Governor of the Kalamazoo Wings, a professional hockey team in the ECHL, where she has spent more than a decade leading teams, driving innovation, and navigating high-pressure environments in a male-dominated industry. Outside of hockey, Toni is the founder of ToniWill.com, ...
Guest: Toni Will