June 2, 2020



A little over a week after the big podcasting news that Joe Rogan is moving to Spotify for a reported $100 million, Dario Llinares, Richard Berry and John Sullivan sat down for a remote discussion on the implications of the deal. The episode covers the economics of the move in terms of Spotify's continuing strategies for gaining not only market share from Apple, but determining the podcasting ecosystem. What does this mean for Rogan's extensive and vociferous fanbase, many of whom are attracted by his libertarian politics? Will they follow him to the subscriber model? Is Spotify going to expand as a video platform as Rogan is as much a Youtube presence as he is a podcaster.  Addressing James Cridland's Medium blog the question of how to define podcasting also raises its head and John counters James' argument that this move might not be that important in the grand scheme of podcasting's evolution. John, Richard and Dario also discuss the timing of the move and podcasting's current status in a media landscape that is being fundamentally altered by the Covid-19 pandemic.

Dr Dario Llinares is a Principal Lecturer at the University of Brighton, co-producer of The Cinematologists and New Aural Cultures Podcast and Co-Editor of Podcasting: New Aural Cultures and Digital Media. @dariodoublel

Richard Berry is a Senior Lecturer at the University of Sunderland and authority and publisher on radio and podcasting, and also Co-Editor of Podcasting: New Aural Cultures and Digital Media.

Prof. John Sullivan is Department Chair, Media and Communications at Muhlenberg College, an expert on media audiences and industries his most recent publication of focuses Platformization in Podcasting.

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