What do we as podcasters want from our marketing? It’s simple, really. We want to connect with our audience, grow our subscribers, and grow those download numbers over time! Most people make the mistake using the Spray and Pray Method™, sending a one size fits all spammy message to subscribe without any warning. At this point you are basically telemarketing to a cold audience. There’s so much more to marketing your podcast, so check out some of the best ways below!
Takeaways:
Human To Human Marketing Strategy (H2H): You need to remember that you are trying to build an audience of humans. Would you just run up to a stranger and shout. “Subscribe to my podcast!”. Your interaction would start by getting to know someone a little first. Once you find out that they love podcasts and are interested in your topic, you would then tell them. “By the way, I have a podcast about that!”.
You want to create a group of like-minded people to listen to your podcast over a long period of time! The last thing you want is the one-hitters that don’t come back! Stop mass spam DMing people. This is not a winning strategy.
Stop mass spam DMing people. This is not a winning strategy, so stay out of those random DMs. Your interactions should have nothing to do with sales. Try following different Facebook groups and interacting/commenting in the community. Build those relationships organically!
Send a personalized audio message! Go to their page, like a couple of posts, and send them a very simple audio message. Show interest in their interests, then share what you are working on. It only takes 30 seconds and it lets that person know that you are a human being! They will actually THANK YOU for the DM.
Check out my Podcast Posse Mastermind Group (where podcasters can get help, accountability, and join a community of awesome podcasters!)
Get your FREE Pod Decks Episode Deck at free.poddecks.com!
