Podcasters are always looking for ways to monetize their podcasts. For a lot of people, this traditionally means finding a sponsor and inserting awkward ad breaks into their podcasts. But there are many ways you can monetize on your own terms, without a sponsor. One great way to do this is by creating a course that can turn into passive income for you for years to come.
In this episode, Travis chats with Molly Ruland, a course-creation expert, who shares:
How to monetize your podcast with a course: She breaks down how to reverse-engineer a course that supports your goals, how to find out what people want to know, and how to hook people into joining.
Her favorite podcasting tools: These include some life-changing book recommendations and using handy websites like Trello and Learndash to create a course portal.
Common mistakes she sees people make when creating their first course: It’s important to find a balance of doing your due diligence to create a course that your audience will actually want to take, but not getting paralyzed by perfectionism.
Memorable Quotes:
"Monetizing through your own course is similar to investing in your audience as opposed to creating your business off the back of another business"
“You have specific knowledge that people ask you about all the time. Why not turn that into something that can make you money?”
“Don’t let perfect be the enemy of good”
Links to resources:
Go to https://www.heartcastmedia.com/ to schedule a call with guest Molly Ruland who can help you build a course for your podcast.
Go to https://www.facebook.com/groups/poddecks to join the Podcast Builder Club!
Go to https://www.poddecks.com/ to give your interviews a unique twist!
