Sept. 22, 2025

🎙️ Why “Being a Copycat” Isn’t a Long-Term Podcasting Strategy

🎙️ Why “Being a Copycat” Isn’t a Long-Term Podcasting Strategy

đź‘‹Hey there Podcaster!

Big news in this edition of Podcasting Morning Chat Highlights! We dug into why ‘copy-paste’ formulas don’t build lasting shows and how the podcasters who thrive are the ones who lean into originality, growth, and their own creative voice. Then we unpacked YouTube’s massive new creator updates features like dynamic ad slots, built-in A/B testing, auto-dubbing, and collab publishing are giving podcasters fresh tools to grow smarter and faster. Whether you're ready to ditch the copycat mindset or capitalize on YouTube’s momentum, this week’s insights will help move your show forward.

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🎤  The Empowered Podcasting Conference is 5 DAYS AWAY

Can you believe it? The Empowered Podcasting Conference is just five days away and we cannot wait to welcome you to Charlotte for a weekend full of real connections, strategy-packed sessions, and unforgettable energy. 

âś… Quick Tips for the Weekend

  • Dress comfortably and camera-ready! You’ll want to look good for pics, networking, and maybe even a few surprise on-camera moments.
  • Bring business cards (or a QR code) for easy networking. If you want to connect with other creators, sponsors, or collaborators, this will help.
  • Charge your gear. Phones, laptops, mic kits. Whatever you’re bringing, get it powered up now.
  • Hydrate early. Sleep early. Pack snacks. Conference days move fast, and you'll want to feel great from start to finish.

🎉 Open-to-All Podcasters: Happy Hour on Friday
Come hang with the community at our official EPC Happy Hour, generously sponsored by Riverside and iRonick Media.

Your first drink is on us! This is open to all podcasters so whether you’re a ticket-holder, speaker, or just in town and curious, come say hi. If you’re interested in joining us for Saturday, EPC ticket sales close Friday 11:30PM

🗓️ Friday, September 27
đź•• 6:00 – 9:00 PM
đź“Ť Location: Suffolk Punch (Directions)

🍸 EPC Attendees & Speakers Only: The Creator Afterparty
All attendees and speakers are invited! This is a great space for intentional networking and deeper conversation after the main event. Dinner and drinks provided. 

🗓️ Saturday, September 27
đź•• 7:00 – 10:00 PM
đź“Ť Location: 4300 Sharon Rd, Charlotte NC 28211 (Directions)

Will you be there?

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🎙️ Why “Being a Copycat” Isn’t a Long-Term Podcasting Strategy

We’ve all seen it, or maybe even done it ourselves. You find a podcast you love, and you think, “I want mine to sound just like that.” You copy the format, mimic the energy, maybe even try to channel the same hosting style. But here’s the truth we unpacked in this week’s Podcasting Morning Chat…

đź“Ś Copycats don’t last.

It’s tempting to think podcasting success is as simple as duplication. Just copy the mic setup, the segment structure, the vibe, and voilà a hit podcast. But what we discovered in our conversation is that the creators who truly last aren’t copying, they’re creating. They’re pushing through the discomfort, learning how everything works from the inside out, and showing up with something only they can bring.

🎧 Here’s what came up in the conversation:

  • Fulfillment follows originality. Podcasters who thrive long-term are the ones who commit to learning, experimenting, and growing into their unique voice. It’s not about copying formats, it’s about building something aligned with your creative DNA.
  • Copying can be a stage of growth. As Junaid Ahmed reminded us, kids learn by copying. That stage is natural and even helpful, but only when it's followed by personal innovation. The key is knowing when it’s time to let go of the training wheels.
  • Inspiration is not imitation. DR Fay, a former jazz singer, talked about how she borrowed breath control and phrasing from some of the biggest legends in the game, but over time, she found her voice. The same holds true in podcasting.
  • Your audience wants you. Familiarity is powerful, people like things that remind them of something they know. But as Amanda Yoah pointed out, even in music, comedy, and movies, success comes when creators bring something fresh, even if it’s built on familiar bones.
  • Curiosity beats copy-paste. As Matthew Bliss emphasized, podcasting isn’t about asking “what are your compressor settings?” it’s about asking why those settings work. Deep learning creates lasting skills. The rest is just surface noise.
  • There is no shortcut to creative confidence. Whether it’s a segment, a jingle, or a catchphrase, it only resonates when it feels like you. As I shared, it’s fine to pull from best practices, but the magic happens when you make it unmistakably yours.

đź’ˇ So what’s the clarity?

Inspiration fuels growth. Staying a copycat leads to burnout. Copying might get you started, but it won’t get you remembered. The podcasters who build real careers are the ones who find their rhythm, dig deep into the “why,” and deliver something no one else can replicate: themselves.

👇 What makes your podcast unmistakably you?

We’d love to hear your thoughts. Hit reply, or join us live next time and be part of the chat.

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🚨 YouTube Just Leveled Up for Podcasters — Here’s What to Know

If you’ve been waiting for YouTube to take podcasting seriously, that moment just arrived. In today’s Podcasting Morning Chat, we broke down one of the biggest creator-focused updates YouTube has rolled out in years.

Whether you’re already publishing your podcast to YouTube or thinking about it, these updates are packed with opportunity. Here’s what matters most and how to start using them now:

🎯 1) Dynamic Brand Deals (aka replaceable ad slots)
You can now swap out sponsor ads in long-form content. This is dynamic ad insertion on YouTube, and for podcasters, that means turning your video backlog into evergreen ad space. If you’ve got old episodes still getting views, this unlocks a new revenue stream.

🧪 2) Built-in Title & Thumbnail Testing
Inside YouTube Studio, you can test up to 3 titles and 3 thumbnails per video. That means no more guessing what works. Use the best-performing combo on YouTube and even bring that winner over to your audio podcast title or artwork.

🤝 3) Collab Publishing (up to 5 creators)
This feature lets you publish a video once and have it show up on multiple creators’ channels. Think of it like Instagram’s collaborations feature…the video automatically appears in each creator’s feed with a collab badge. Visibility x5. Enough said.

🌍 4) Auto-Dubbing with Lip-Sync
YouTube’s AI now dubs your content into other languages and syncs the visuals to match lip movements. If you’ve been curious about reaching global audiences, this lowers the barrier in a big way. No re-recording. Just toggle the feature and expand your reach.

🎥 5) YouTube Live Gets a Big Refresh
New tools like rehearsal mode, live reactions, AI-powered clipping, and unified chat are making livestreams way more interactive. If you’ve been hosting Q&As, community hangouts, or event-based drops, these updates make YouTube Live a serious contender for podcasters.

🧠 6) AI Assistants Built Right In
From writing descriptions to generating clip highlights and automating production elements, YouTube is putting creation tools directly into your workflow. It’s even integrating its newest AI video generator, VEO, for smarter content creation.

🎬 The Takeaway:
YouTube is making moves that mirror many podcasting best practices, dynamic ads, A/B testing, collabs, localization, live interaction, and production tools. The creators who embrace these tools early will stand out faster and go farther.

đź“Ł So let’s turn it over to you:
Which of these updates will you test first for your show? Hit reply and let us know. Or better yet, bring your thoughts to the next Podcasting Morning Chat.

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🎙️Podcasting Morning Chat Highlights🌅

Welcome to your essential morning brew of ideas and insights, the "Podcasting Morning Chat" is a daily show that's by creators, for creators. A dynamic team of experienced podcasters, entrepreneurs, and producers hosts the PMC. Each episode peels back the curtain on the art of podcasting and content creation. The conversation is a mix of insights, stories, and strategies, tailor-made to keep your content fresh, your audience engaged, and your creative spark alive. 

Recorded live every Tuesday-Friday (temporary summer schedule) at 7 AM EST on Clubhouse and available via podcast at 7 AM PST, our show has become a cornerstone for podcasters worldwide, offering a unique blend of expert advice, real-world success stories, and innovative ideas. Whether you're here to enhance your content, expand your audience, or just soak in the collective wisdom of fellow content creators, the PMC is your source for inspiration, empowerment and connection in the podcasting world. 

Catch up with the latest episodes and join our global community of creators to kick-start your day with creativity, strategy, and insight.

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I’m so grateful to be connected with you and a part of your podcast journey.

All My Best,

đź‘‹Marc Ronick

This content was composed with assistance from OpenAI.

Some of the links in this newsletter may be affiliate links, meaning we earn a small commission if you make a purchase through them at no extra cost to you.

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