Sept. 23, 2025

Season 2: From software sales to Ukraine’s front lines — Will Blackburn’s story

Season 2: From software sales to Ukraine’s front lines — Will Blackburn’s story
The player is loading ...
Season 2: From software sales to Ukraine’s front lines — Will Blackburn’s story

Will Blackburn on convoys, courage, and his book The War Next Door.

When Russia invaded Ukraine, Will Blackburn was selling software in Poland. Within 24 hours, refugees were arriving in his town — and his life was changed forever.

 

Trading his sales kit for his old Army Reserve gear, Will began sourcing medical supplies and driving convoys into the Donbas. Now, in his book The War Next Door: My Journeys into Ukraine, he shares what it’s like to risk your life to help strangers, and to carry the voices of Ukrainians living under fire.

 

⚠️ This episode contains descriptions of war and trauma. Listener discretion advised.

 

LinkedIn

linkedin.com/in/will-blackburn-61653718

 

Email:

will.blackburn@legacybox.co.uk

 

Book Link:

https://bit.ly/WarNextDoor

 

David Wilson, BritCan Productions:

https://bit.ly/3tOATPCAST

 

+++++++++++++++++++

Featured Company:

Commercial Food Service: https://cfsfood.ca/

 

01:33 - Intro Will Blackburn

04:40 - How did people respond?

06:31 - Does it really make a difference?

08:28 - What mattered?

09:36 - Biggest challenge?

11:27 - No protection!

12:30 - Reality of the situation

15:25 - Life carries on

16:33 - Book motivation?

19:53 - Writing challenges

21:51 - Teacher inspired

24:34 - Stress?

27:30 - Black humour

29:44 - Part 2

30:17 - The book

32:42 - Who contributed?

34:34 - Wife’s grandmother

36:42 - Another book?

38:35 - Revelation?

41:07 - Dealing with social media

43:16 - Looking after yourself and family

46:31 - Switch off?

48:46 - How can we contact you?

50:30 - What would you like to see for the future?

51:50 - Conclusion

52:30 - End