Scared Sh*tless Still Works
What if the best marketing strategy isn’t strategy at all — it’s storytelling? Ellie Fleming of Designed Life believes real results come from human connection, not hype. Hear how she turns bold content into qualified leads and why she thinks the future of marketing isn’t artificial — it’s authentic.
What if digital marketing isn’t about selling at all - but about solving a puzzle?
This week on On Another Track, I’m joined by Elizabeth “Ellie” Fleming, founder of Designed Life, who believes marketing is a never‑ending puzzle - one where trust is the first piece you must put in place.
Ellie knows we’re all trying to buy back more time. But she’s clear: if people don’t trust you, nothing else matters. From video hooks that actually stop the scroll, to the good, the bad, and the dangerous misuse of AI, Ellie challenges the idea that louder marketing works better. Her approach? Stop selling. Start offering.
“Scared sh*tless” isn’t a weakness in this conversation - it’s a signal you’re breaking away from the mould and building a future that’s truly your own.
If you’re tired of hype-driven funnels, robotic AI content, and marketing that feels hollow, this episode will change how you think about connection, courage, and creativity.
Website:
https://designedlife.ca
Email:
info@designedlife.ca
Listen to On Another Track:
https://bit.ly/3tOATPCAST
00:10 - Intro
00:50 - Tell us about yourself
01:23 - Puzzle
02:23 - What is marketing?
03:31 - Trust
05:29 - Era of information
06:51 - Buy back more time
07:18 - Biggest change in marketing
08:45 - Mr Beast
10:43 - Beast Burgers opening day
11:40 - 2,000 fans waited - why?
12:43 - Is that the only thing?
13:31 - How do we scale?
17:00 - Best way to market a small business?
17:43 - Most successful campaign
19:37 - Market conversion
20:40 - Human element
23:39 - Price
25:40 - Gatekeeper
28:09 - Connection and structure
29:37 - Pricing
31:52 - Offer
32:27 - Break
32:56 - Getting to know Ellie
34:01 - Family inspiration
36:04 - Fiesty
36:55 - Family
40:43 - Ambitions?
43:33 - AI
47:06 - Dangers of AI
51:07 - Feed the soul
55:07 - Ideal client
56:50 - Networking events
01:02:28 - How can we contact you?
01:03:18 - If you were 12
01:04:37 - Finish
01:04:47 - Outro
