How Gamification is Changing Home Workouts

Amir Levanon and Shahar Cohen share how Amp is transforming fitness with innovation and user-focused design.
In today's episode, I sit down with Amir Levanon and Shahar Cohen, the minds behind Amp, a company revolutionizing interactive fitness. Amir, who previously led product innovations at Apple and Facebook, shares how their app combines gamification and cutting-edge technology to create an ultra-personalized fitness experience. Shahar, with a career spanning engineering leadership and product development, explains how they designed a sleek, accessible resistance training solution that fits seamlessly into any home. We discuss their mission to make strength training engaging, effective, and approachable for everyone, along with the challenges and breakthroughs that shaped their journey.