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Many business authors have written tremendous books, but no one reads them because they lack proper marketing knowledge. Book publisher-turned-business leader Jodi Brandstetter is on a mission to help these promising individuals reach their target readers and make their books known through the power of podcasting. Joining Tracy Hazzard, the host of Book Smarts Business Podcast talks about helping business authors become better guests, establishing influence and building authority one show at a time. Jodi also explains how to repurpose guesting episodes to advance book marketing, how to play the Amazon bestselling campaign game, and why integrating books into email signatures is the best thing many authors ignore.
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