Oct. 31, 2023

Growing Without The Grind With DR JC Doornick The Dragon

Growing Without The Grind With DR JC Doornick The Dragon

In this episode of Sales Made Easy, host Harry Spaight sits down with the enigmatic Dr JC The Dragon, a successful doctor-turned-entrepreneur who has a unique perspective on achieving success and finding balance in life. Known for his deep dives into consciousness and his disdain for misinformation, Dr JC shares his journey of going against the mainstream and taking a different path. From his experiences of darkness and mistakes that turned into blessings, to the challenges of balancing a thriving career and personal life, Dr JC offers invaluable insights on the grind model, the power of taking breaks, and the importance of genuine connections. With his upcoming book, Makes Sense, on the horizon, Dr JC challenges society's beliefs about work, prioritizes family time, and encourages listeners to question their own programming for a fulfilling life. Tune in to this thought-provoking episode as Dr JC The Dragon shares his wisdom and sheds light on the path to success in the realm of sales.

Find DR JC The Dragon here: https://www.linkedin.com/in/jcdoornick/

Thanks for dropping by the Sales Made Easy podcast—presented with the integrity of Selling With Dignity.

Pulling up the anchor is your host, Harry Spaight, a sales and leadership luminary bringing in over 25 glorious years honed in the white-hot competitive world of office technology sales. With an assortment of brilliant entrepreneurs and sales savants as my co-conversationalists, we'll dissect invaluable insights to turbocharge business growth and touch on significant topics.

Adding a dash of humor to the mix because, let's face it, life's too short not to inject a hearty dose of laughter every once in a while.

Connect with me on LinkedIn via https://www.linkedin.com/in/harryspaight/ , and you can acquaint yourself with a snippet of 'Selling With Dignity' wisdom right here: https://sellingwithdignity.com/the-book/

Click, read, and be enlightened!

Transcript
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The dragon? Did we say the

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dragon is making an appearance? Yes. We did,

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ladies and gentlemen. We have the dragon, doctor JC

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Doornick, making an appearance on the Sales Made Easy Podcast.

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And for those of you who do not know the dragon, he

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is a podcaster in the top 1% of

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all podcasts. He is an entrepreneur that is running a

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7 figure business in the health transformation

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field and coaching. He is a humanitarian.

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So look this guy up. He's making a huge impact in the world.

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And last but not least, he is a self proclaimed

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DJ and more to come on that, and the crowd is going

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wild. Doctor JC Dordick, welcome to the Sales Made

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Easy Podcast. What's the good word, sir? The good

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word is is Harry. Harry's fate. You know, it's just a

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I I spotted you Quite a long time ago, and I have nothing but

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respect for you and your show. So for me, it's an honor to be here.

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Oh, man. Alright. So flattery will get you everywhere. Let

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you just take the stage from here. Should we just close it out right there?

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That's good news. I say the mic drop as as you

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will. So talk to me. What is going on in New World?

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You've got so many different things with podcasting,

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running a business in the health care and coaching field, Disc

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jockeying, humanitarian. Where is it you would like

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to start as to what's on top of your mind today?

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Well, I I'd love to, you know, jump into to what's most

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relevant, you know, to support this show. But, you know, I guess,

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What you should know about me is, you know, I I come

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from a camp of, you know, just recognizing that

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Life is unpredictable, and, I highly,

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highly value time. And I've been

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through Quite a lot of interesting things in my life that have

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led me to really truly value the things that matter most.

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So, when you see, You know, me

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in action. Yeah. I I do things for money, and I and everything I do

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for money has to be connected to change. I like to create change. That's why

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I've always Been involved in philanthropy and humanitarian

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efforts and stuff. But at the same time, I I really wanna try everything. You

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know? I like to travel, and spend

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most of my time with my family, and the things

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that matter most. So when it comes to business And, you know, topics

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that we're gonna discuss, I like to leverage my time for

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money. I don't like to trade time for money. So I've had to

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learn how to, generate income in

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small packets of time and create passive income so that I could live my

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life around what matters most. Yeah. I mean, it's beautiful. And this is a

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topic I is rarely discussed is

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balancing family and business.

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And I love what we're talking about earlier is that you really look

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at the simplicity of life, live simply as on,

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the little sign behind you. So why don't we start

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there? Because I think a lot of people View

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growing their business as a grind. Everything is

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a grind until they hit the goal.

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So to me, that's like a miserable exchange being

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miserable and grinding for years to hit a

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goal, and then do you have a heart attack by the time you hit your

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goal just facetiously saying that, but I think there's a better way. It seems like

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you might have discovered it. Yeah. You know,

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I speak a lot on my podcast about consciousness.

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And, you know, so I'm a big fan whenever I meet

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somebody and They're just forgive my friends, but

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talking shit, you know, in the sense that they just, you know, are saying things

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that just either simply aren't true or just Or,

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you know, just signs of of this unconscious sleepwalking

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nation, that's just following the herd. You know, I see

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that Everywhere I go, I I like to think that I'm the person that takes

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a left when everybody takes a right. But, you know, to

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your point, You know, you you can't

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really appreciate the light unless you've spent time in

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the dark. Mhmm. And The only reason I know what

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I know is because I've made more mistakes than anybody in the

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room. You know? And I've I'm blessed to have made those

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mistakes. You know, I come from, you know, a a structure

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of making money where I was a doctor, and it was my dream. I always

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wanted to be a doctor, and I did very well at it. You

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know, if you look at it from the outside in, and I I was always

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praised in getting chest bumps on stage for having a Very,

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very healthy, lucrative chiropractic practice.

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But what you couldn't see to your point, is

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that I was in the throes of a divorce, And I was working 80,

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90 hours a week, telling my kids in the morning, you

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know, you're the most important thing to me in the world, and then Leaving

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and coming back, and they were already asleep. And my wife would be standing

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there with her arms crossed saying, like, is this It

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and that's just because, you know, forgive me for I knew not what

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I did. That's the way I was brought up. You know, my dad was never

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home. He always worked, and I just kinda followed suit. And what's interesting about

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that grind model that you were talking about because there is something to say about

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the grind. I mean, I still grind, but I do it in small pockets

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of time. Yeah. I read a fantastic book, that most people

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don't know about called The Power of Full Engagement, Which simply

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talks about, you know, if you're if you're, you know,

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Michael Johnson and you're running the 100, You know, you

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can't do that for a mile. You have to take a break every any now

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and then. So in my old business structure, the

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more successful I got, you You know, careful what you ask for. You just might

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get it. We were joking about that before, the less free time I

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had. I I was talking to, Somebody that wanted

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to work with me today, and, they were looking at

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my model of doing work. And, you know, it sounds Silly,

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but I teach people how to make money in less time. You know, leverage

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high leverage activities. And they were like, okay. Sounds good. But I said, well,

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let's take a look at your model Right now. You know, this was somebody

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that, you know, basically spends an hour with each client.

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I don't care how much money you're you're You're, making per client because

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time is not just about money. And I said to them, I go, what would

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happen if you got 50 new clients today? I said you'd be

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screwed. Mhmm. I said you'd have a lot of money, but you'd be screwed. You'd

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have to get on the phone with everybody you care about and say I can't

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make it. So yeah. You know, I

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It's it's people know that, and I hope that the listeners hear that and

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maybe can self reflect. And don't think that you're you're bad for

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Spending too much time working because that's probably the way you're wired. But,

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there's there's better ways of doing it, and I think it starts with

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Recognizing you know, everybody's gotta have their come to Jesus moment.

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Sometimes it's harder than than others, but you just gotta recognize that The

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average American price spends 85% of their entire life working.

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And, last time I had a conversation with God, he said that wasn't my

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idea. You No. So that's that's a man

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made thing, and it's, you know, it's been wired in by our mother, father, teacher,

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preacher, and society, and evolution, and natural selection. So we're all

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just zombies walking around doing what we think is right. But, if you

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can take a step into the space in between, you

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know, The things that you're looking at and your

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way of reacting to it, which is something I teach, and just look at things

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logically and rationally, you'll see that's not what you want. Is that

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what you want? Yeah. I still love it. I was thinking I mean,

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having been in the grind, for many

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years Working in Washington, DC,

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making a 90 to a 120 minute commute

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each way, thinking that was the American

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dream? I was living the American dream. For for many working towards

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it, it is. Yeah. But for somebody in it, They

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could say, it's not as cool as you thought. Right. And coming home

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with my wife's arms folded looking at me with 3 little kids.

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Yeah. Exactly. Right. So yeah. I

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I was there, and, thankfully, there was enough

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patience and worked through things. But, yeah, it was It's a

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matter of learning through those challenges and saying,

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is this the life I really want? That's right. Right? And it's then it

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becomes Quality of life is now starts to

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balance it out because I look at kids, and a lot

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of entrepreneurs have kids. And probably

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think the same way I used to think is that my

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earnings were more important than spending the time

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with the kids so that they could have the life that I didn't have?

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But in the end, your kid is watching you

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Go out there. Maybe not even seeing you. Right? Not seeing you go out the

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door in the morning, not seeing you come home, not there at the

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baseball games or the dance, And then it's like every other

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parents there. So, yeah, those are some tough things to

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justify. After you do that for a while, I'd say, is this really the answer?

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So Absolute kid kids just wanna be with you. You

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know? That's that's our idea, all that stuff.

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And, you know, this is Very much what I talk about. I have a book

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coming out in January called Makes Sense. And it's,

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you know, it's a story, you know, of my life, but, in all these insights

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The lessons that I learned, and, you know,

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it's not our fault. You know? You're all just we're all just wired

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to just follow The programming that we've

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received our whole life, you know. And I'm I'm too far into

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that because we don't have enough time. But, Just one

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wake up call right now would just be to say,

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you know, rather than Grinding towards

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a financial goal or an accolade goal or

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something like that. Just ask yourself what matters

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most To you. Right? If if you

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had to if you had a list of 10 things that were important to you

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and you had to get rid of 9 of them. What would you end up

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with? And then ask yourself, are you making that a priority

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now, or are you thinking To your point that that priority will come

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into play later because you'll notice that the grind

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leaves that behind. I just picked that up right now. Yeah. It's beautiful.

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Yeah. It does. Yeah. So, yeah, this is this is great.

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So One of the things that we were talking about, and I appreciate you sharing

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some insight there. I think it'd be super helpful for any listener

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that's kind of Kinda caught in the throes of the 16

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hour days, sacrificing, sacrificing because

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they've been told Yeah. By society? This is what you do to start a business.

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You just make all kinds of sacrifice. But you don't wanna sacrifice your

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family. You don't wanna sacrifice your marriage. You don't wanna sacrifice your health. So we

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just put those things out there and your spirituality as well.

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So we were chatting a little bit about How to

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make sales easier for people, and it was really

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through one of the thoughts was The

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connection, the human connection, and you were talking a little bit about

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or maybe let me ask you this. Are you is there more connection

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going on today or Serve less. And what's your opinion of what

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needs to happen when it comes to the sales arena? You know, it's

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interesting To look at that and and and this is a big

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point. You know? Sometimes we'll spend, like, 5,

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10 years Honing in on our craft and, you know, and

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determining. Sometimes we even receive mentorship and coaching from somebody like

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you, And we'll we'll create, like, a high leverage day

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that, you know, we're doing to leverage our goals, to increase the

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odds of us achieving our goals. But every now and

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then, time shift. You know? So what I was explaining to

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you, you know, before is there's an interesting, you know,

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phenomenon going on right Now that I noticed, because I I've played a

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a big role of my success has taken place online. But

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interestingly enough, The beginning of my run

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at SUCCESS took place before that was even happening. Right? I

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mean, I I come from, You know, this world

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of shaking hands and doing live speaking engagements and

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and meeting people all day in person and failing and

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Joining BNI and and, you know, doing that whole thing and

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becoming the president of BNI and just Mhmm. And just that that grind,

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but just, You know, touching and shaking hands and hugging and

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and, just being with people. But then all of a sudden, social media

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came into play. Man, I guess I was lucky enough to

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not get, like, overindulged into it. I always looked

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at social media as a whole As another version of a

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website, meaning, I can

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brand myself on social media. And if

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anybody meets me and goes and looks me up on social media, I can

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prove my, you know, my worth, my consistency, my Product, the

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solve the what I solve and all that stuff. But then when COVID came

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along, you know, that was an interesting time. Like, I I was riding

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Real smooth because I had it all set up. I had my branding. I had

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a an outreach program, and I could end my day at 2 and go

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play with my kids. And then when COVID came, what's interesting

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is that that got even more relevant all of a sudden

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because when everybody came home, There

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was no there it wasn't even part of the equation to go out and

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connect with people. Everybody was was doing this. Everybody was on Zoom

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and all that stuff. So my business tripled during COVID.

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Right? And it was just awesome. I I was like, this is great. I don't

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have to ever get out of this See, I you know, I I don't have

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to go to BNI anymore. You know, it's it's on Zoom now. And

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so because I the nature of my business was virtual

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and it was Social media related, that was that was easy

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easy peasy. And what's interesting is is COVID

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was not the problem. I I see that the big Shift that

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happened because of COVID, everybody comfortably just started working from home. And

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then I know it sucked for a lot of people, but we kinda figured it

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out. And everybody was like, hey. This is Kinda cool. But then

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after COVID left, that's when everything got really confusing.

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And what I was sharing with you before is we all got So

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comfortable. Think about COVID was the explosion of

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NFTs and crypto, and all that stuff happened during COVID. Like, nobody's even

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aware of that. So we just all got so comfortable.

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And, we're even comfortable with the fact that, like, you can just,

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like, whisper to your children at bed about, like, a Product,

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and it starts showing up on your your feed. Like so

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social media has now become something that people trust less and

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less and less. So And and also people are recognizing

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it's very distracting. So social media is getting a little bit of a

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of a different rub right now, and I just feel And I'm

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moving with the times right now. You know? I think

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it's time to go back to to take social media and put it where it

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is. It's great for branding. It's a great way of connecting with people, but

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we have to start connecting with people again. And I don't mean

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running down the street and hugging with people. I just mean

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that branding yourself is not enough anymore. You gotta reach out. I

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mean, look at us. Look at us. You and I met Through social media.

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But the only reason this is happening today is because we took it to another

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place and we actually connected and we learned about each other.

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That's where the business is right now. You know? So, you

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know, I I have all of my storefront

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Up and running. And Mhmm. If anybody's watching me, I know

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they're watching me. Right? But when I see a

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candidate, my avatar client, I can't

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just trap them. I have to go out and actually take interest in them,

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versus always trying to be interesting and and and really connect with people on a

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deep level. And if you do that, not only are you

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gonna succeed, but you're gonna pull away from the pack because it's taking

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humanity is totally, Unconsciously moving with social

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media right now, and now we've got virtual reality and AI. And all these people

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are jumping on those bandwagons, and they're cool. I love those bandwagons.

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But meanwhile, I'm out actually talking to people and building

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trust and doing tons of business where other people are

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not. Right. Yeah. I mean, it you know, for

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higher ticket items, especially, sales is all

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about Having the conversations and building the trust, right, where people

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feel that this guy or gal is

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worthy of my investment. They're the one that's going to solve my

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problem. You're the brand, not your product. Your product had to solve a

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problem, but people don't buy your product. They buy

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you. And, you know, it's all based on

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trust. You know? If you're not building trust with people

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through many, many ways, You're not doing business. I don't care how good

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your product is. Yeah. And it's just people are trying to take

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shortcuts, which, like you mentioned, you go on social media.

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If I'm sure I'll be looking at something on branding later.

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Right? There'll be pop ups about branding and a simpler and a simpler

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life Because this conversation is being recorded by social media. Oh, yeah. We're

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we're we're gonna we're gonna be sold something tomorrow because

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of this conversation. Exactly. Right? So that's just the

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way it works. So then you have a great conversation. You build some trust. People

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have some confidence in you. They go and start scrolling Social media,

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guess what? They got 17 different other options for the same

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thing. And they're firing off, hey. You wanna make $1,000,000,

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You know, 7 figure coaching, whatever it is gets to be

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very enticing. So some people are constantly chasing the silver

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bullet. Something out there is easier. But in the end,

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you're the one that's had the conversation with people. And this is really

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what we encourage is to have the conversations,

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Get to know people because you're getting to know them and

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recognizing what their life will be like when their problem

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is solved Is way different than the person that's just

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cutting to the chase, which I often hear. Let me just cut to the chase.

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I do this. Are you interested? And, yeah, that's the when

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sales is a numbers game, but I believe it's a people's game, and

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it sounds like you do as well. Yeah. And, you know, I'll use you as

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an example because you're a master at this. You know, if you

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go look at, you know, Harry's social media, He's got

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great stuff out there, but, like, all the time, he's not

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just giving content. It's him. And you and you're like, if you if you follow

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Harry In his social media, you feel like you know

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him. So who are you gonna sign up with if you need, you

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know, his services? So so you're gonna sign up for him or somebody that's got,

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like, a click funnel and a trip line? I mean, if you wanna

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just go out there and make money and not give a crap about people,

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Then create a service that is, like, so it that's

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remotely good and so cheap that people will forget about the fact

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that they pay you every month. There's an easy way to make money, but you

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won't sleep at night. You know, if if you really, really wanna

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provide service and then another piece of this, And I

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know you know this, is that, you know, you

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really have to understand to be patient. You know?

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I've never been a fan of teaching people or

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learning how to close people. Right. There's nothing

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wrong with With with having some sort of an action step and moving someone

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to a sale when the time is right. But, what I teach

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my coaches to do is I say, let's not Closed people. People

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don't wanna be closed right now. Everybody's trying to close them. Let's go out and

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open people. And what I mean by Open people. It's the difference

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between going out to get somebody and going out to get

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somebody. And When you go up when you when you have

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conversations with people and you have to be patient because people are not

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gonna go do business until the morning they wake up and they decide they're ready.

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People ask me sometimes in my health transformation business.

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They go in a networking environment. They go, what are you looking for, JC? How

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can I refer to you? Right. So I could say, oh, I'm looking for people

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that wanna lose weight and get healthy and all that stuff. But what I do

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is I say, well, I'm looking for people

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That are looking to get healthy, right, and all that

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stuff, and ready. So I always throw that

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in because If you're not ready, I'm not gonna try to get you ready.

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We don't teach people how to get people ready. They're ready when they're

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ready. So another thing about leveraging your Time

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and increasing your sales, it's not a numbers game, but you

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gotta have a lot of hooks in the water per

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se With bait that fish are not chomping

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at, but looking at, and they're and they'll go after it when they're ready.

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So When I have a good month like, right now, I told you, but when

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we came in, like, I had a day that was too busy. You know? I

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I didn't I didn't expect to be this busy. But the

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nature of how I build business is I do it in power hour

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increments. You know, I I'll do, like, 1 to 3 hours and then get out

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and spend time with my family. But I put so many hooks in the line,

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and those hooks are not expecting anything. I'm detached from

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outcomes. I'm just putting more interest in others

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than Looking for what I get. And I have so many hooks that every now

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and then I have a great day, right, where everybody bites at the

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same day. So that's how my business incrementally keeps growing is I

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just have so many things out there. So I spend more time giving

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than taking. I put more deposits in my account than

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ask for withdrawals, but it always ends up working in my

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way. Yeah. It's beautiful. You know, when you look

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at the numbers like that, it's the activity and just

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making yourself available in different avenues? I

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just don't like treating people as numbers, but you have to have

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numbers In sales, right, you have to have

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more than 1 person that you're talking to and, you

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know, build. Right? You build, like, a little community of

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people that are somewhat interested. Some are really

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interested, and You just keep nurturing them and they will

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fall, and hire you when the time is right. But,

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yeah, there's very little. You you ask for the order politely. If

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they say, no. I'm not ready. It's okay. You don't have to say, well, what

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what could be more important than this? Like, you're the only thing

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there in their life. Right? Well, you know, the, one

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of the one of the I I've read every book In the world. I mean,

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I read a book every week, so shout out to my friend, Jim Quick, who

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you know, he's my neighbor, taught me how to speed read. There's

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Learn how to speed read because, you know, whatever it is that we consume

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with regularity ends up being what we assume with regularity. So

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I have a totally different vantage point on the on the world because I consume

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I control what I consume. So I read all the time, and I've read all

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of these books and everything. And, you know,

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I used to be called back in the the days the king of the takeaway.

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That was I mean, the takeaway is, like, if you know how to do a

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takeaway, it's Best. I mean, you could even do that in the dating scene. Got

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it. Right. Like, you know, say, oh, no. No. I don't wanna screw this up.

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You know? Let let's have a date tomorrow. So in in the

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business world, the consumer is

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expecting for you to move to the close. That's another thing. You

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know? This works into being patient. Because if you're patient, sometimes if you

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if you go through a lull in sales, If

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something just tickles and you see your your lure, you know,

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bobbing in the water, you you might get a little excited and jump on somebody.

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But, there's so much power in building

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further trust. Like, when somebody comes to me and they said, hey. I'm

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all in. I want I wanna work with you. I wanna do this and that.

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I have a tendency because, remember, I gotta work with them as well.

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That's important to understand Too. You know, like, if I do serve you and

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solve your problem, I'm gonna spend time doing that. So I have to be

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careful that you know, I don't want people starting and stopping. So when

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someone says I'm ready, I'm all in, I'll I'll say I say, great.

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I go, but before we start, Let me just

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explain what'll be expected of you. And that's an interesting thing

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to do. And that's not a tactic, by the way. That's protecting my time And

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and also securing a more committed client.

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I'm fine with them taking some time and waiting. But when somebody makes a

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decision and they make what's called a quality decision, which means

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makes a decision that's connected to the work that needs to be done,

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and the time and the investment, and then they make a decision, You have a

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lifetime client. So I would rather have 10 lifetime

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clients than a 100 flash in the pants. Right. So that's

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another thing. You know, I've I've been patient, and that's why I have

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people that don't jump ship the 1st time at sign of trouble. You know?

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Yeah. There's so much commonality there. I just

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put a post out on LinkedIn about the rabbit

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and the tortoise, or I was actually a

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beaver because I was just using the eager beaver. As soon as there's

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a sign that someone said he said people Who are with less

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experience go for the throat. They go for the kill. And

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there is so much from the time someone expresses deep

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interest to really build on that? To

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build a trust, like, there is no way they're going

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anywhere after you go Another few steps further at that

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point. And and you need to give people

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the opportunity to Drop the

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magic smoke and disappear. Right? You need to give people

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a lot of times, especially if you're a good salesperson, if you

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coerce someone into something And they even spend their money?

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They're they're they did that unwillingly and already thinking, I

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gotta get out of here. Yeah. So that's not business. Unless your

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your business is all about, like, just flash in the pan, not actually helping

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people. You know, my business is structured on Developing long term

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relationships and and people vested and actually giving them value because that's where

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I get my referrals. So, yeah, there's nothing wrong with

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doing that. You know? It's, it it it works in social media, by the

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way, as well. It's a great book, you know, an ebook. I think it's Free.

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You can just look it up called a 1000 true followers. Mhmm. Yep. Talk

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about this all the time. Like, I have this big podcast. You know? I

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think we have, like, 84,000, You know, downloads

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or some something like that. We'd care less. Because I don't know I don't know

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83,000 of those people. You know what I mean? Like, I couldn't tell you any

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of their needs. Right. But a 1,000 of them, I know.

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Right? And I built my whole business Off of that. So that's another thing

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is, you know, you could become a multi multimillionaire

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and leverage yourself in so many ways with a 100 people.

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Right. So you don't have to get caught up in this this status of of

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being cool. So it is not a numbers game in that

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sense, but You do have to meet enough people Right.

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To leverage the chance of meeting the people you're looking for. Right.

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Yeah. Exactly. This has been great. I

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had a feeling this conversation was going to fly by.

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Yeah. So where can people

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find More of your incredible insight,

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doctor JC. You can always you know, as as I always That's

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another one of my takeaways. And I say before we work together, the first thing

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I would do is Google me just to make sure that I'm not some ax

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murderer or something like that. So So you're always welcome to just Google me. You

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might find something else I do. But you can always just go to,

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www.rise up with dragon.com. Rise up

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with dragon is my podcast, and, my Instagram

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is at doctorjc Dornick. We have an

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awesome free community. Like, we have a Telegram community

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that just has just constant Stuff that helps

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people wire their heads on right for their day. I give a lot of

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stuff away for free. And if anybody wants to engage with me, do it

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there. Meet the people that I work with and, you

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know, just stay stay tuned and and close to Harry

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because I'm following him around for the rest of my life. You're

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too kind. This has been great. Thank you so much for joining me. It's been

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a blast. My pleasure, man. It's been been fun for me too.