The Power Of Your Voice And How To Podcast Like A Pro With Julie Lokun

Are you a podcast addict? Do you love new podcasts? Podtease is the place for you. Start podcasting yourself.

Podcasting is making a resurgence in popularity. The genre of podcasting has been experiencing a sort of renaissance. According to the Intelligencer, the reason podcasts may be growing is that the economics are compelling. Producing an average podcast costs far less than producing a TV show or a radio show (all you really need is a microphone or two, a copy of Audacity or some other editing software, and a cheap hosting service for the audio files themselves).

The magic of podcasting can produce income! Podcast advertising rates on a successful podcast are big enough to pay for the costs many times over. Several top podcasters told me that their CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) was between $20 and $45. Compare that to a typical radio CPM (roughly $1 to $18) or network TV ($5 to $20) or even a regular old web ad ($1 to $20), and the podcast wins.

If you are interested in starting a podcast of your own join The Mediacasters Community!

Do you want your show to be featured on our next Podtease? Send us a note via Instagram @podtease -- or join The Mediacasters Community and connect with us live during weekly office hours (details below).

Step 1: Join The Mediacasters Community! It’s a free, vibrant space for podcasters, authors, public speakers, media darlings, and producers to connect and grow! https://themediacasters.mn.co

Step 2: Send Corinna & Jules a message from the community page (or via Instagram @podtease or @themediacasters) and ask for the form to be featured on Podtease. Upon completion, they will assess your podcast for fit. Approved podcasts will be featured in the next 12 weeks. 

Step 3: Engage in The Mediacasters Community and make new friends in podcasting – because none of us should go it alone! We can grow (and have fun) together!