How to Craft a Powerful Brand Message with The Message Master, Glenn Rudin
This episode of The Creative Entrepreneur Podcast features branding expert Glenn Rudin, The Message Master, who shares powerful strategies for crafting clear, compelling, and consistent messaging that helps entrepreneurs stand out and sell. Julie Lokun and Dominick Domasky guide a dynamic conversation filled with branding insights, memorable trivia, and practical tips every business owner can apply immediately.
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Guest: Glenn Rudin, Founder of Always Been Creative
Glenn's website: www.alwaysbeencreative.com
Connect on Linkedin: Glenn Rudin | LinkedIn
IN THIS EPISODE:
In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master. With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters.
Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire. Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale.
What You Will Learn
Why most entrepreneurs struggle to explain what they do
Glenn breaks down the common mistakes business owners make when communicating their value, including overcomplication, inconsistency, and leading with irrelevant details.
How to create messaging that instantly resonates
Learn the psychology behind simple, memorable, emotion-driven taglines and how to apply the same principles to your own brand.
The formula for an effective ten-second message
Glenn demonstrates how entrepreneurs can craft a short, powerful introduction that sparks curiosity and starts meaningful conversations.
A modern perspective on elevator pitches
Discover why overly rehearsed, robotic pitches fall flat and how to deliver a natural, consistent introduction that positions you with authority.
Why consistency is the foundation of trust
Glenn explains why showing up once and disappearing for months destroys credibility and how posting regularly creates momentum.
How to avoid marketing whiplash
Understand how shifting your messaging daily confuses your audience and weakens your brand.
Episode Highlights
The Brand Trivia Challenge
Julie tests Glenn on iconic taglines from Nike, Wheaties, GE, KFC, and more. Glenn explains why these taglines have endured for generations and how they connect to customer psychology.
Origin of The Message Master
Glenn shares how decades of experience in product development, packaging, messaging, and sales laid the foundation for his work. He also discusses how Clubhouse amplified his visibility and cemented the Message Master brand.
Naming the Podcast Segment
Julie and Dom bring Glenn into their debate about what to call their recurring segment. Glenn offers creative options such as "Julie NOS" and "Jules Rules," each tied to Julie’s role as the go-to voice of clarity and insight.
AI, virality, and digital disinformation
The trio discuss the rise of AI-generated videos, misinformation, and how today’s viral content can mislead audiences. They share thoughts on media literacy, authenticity, and consumer awareness.
Real-world messaging strategy
Glenn shares actionable steps business owners can use immediately, including testing your message, focusing on clarity, and speaking intentionally about your business in every setting.
Top Takeaways for Entrepreneurs and Small Business Owners
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Clarity is more important than cleverness.
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Your introduction must be concise and curiosity-driven.
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Preparation does not mean sounding robotic.
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Consistency builds trust, visibility, and conversions.
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Stay in your lane and post content aligned to your brand.
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Relatability makes your message stronger than overly fancy language.
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Know your audience and speak directly to their needs.
Quotable Moments
“Stop counting other people’s numbers. You be you. That’s who you were meant to be.” – Glenn Rudin
“If your message doesn’t spark curiosity in ten seconds, you need to start over.” – Glenn Rudin
“Relatable beats fancy every time.” – Julie Lokun
“Marketing whiplash happens when audiences never know what version of you they’re seeing.” – Glenn Rudin
MORE ABOUT Glenn Rudin
Glenn Rudin is a branding and messaging strategist, product development expert, and founder of Always Been Creative. With more than forty years of experience working with global brands and entrepreneurial businesses, Glenn helps clients develop clear, compelling messages that stand out and sell.
Connect with Glenn:
Website: www.alwaysbeencreative.com
LinkedIn: Search for Glenn Rudin
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