The Truth About SEO: Why You’re Invisible Online with Brandon Leibowitz

WEBVTT

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All right. We are live. Okay. All right. So hi,

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everyone. I know how to say Brandon's last name,

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Brandon Lebowitz. Welcome. A couple things, Brandon,

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because I don't know who you are. I did just

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copy from your website the information and you're

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about, but like, I have no clue who you are.

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All I could know is that you're bold, you're

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brave to come on here. You have no clue who I

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am. Good luck with that, Brandon. And I wish

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you a lot of luck. And you're not bald. But your

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name is a B. So you're brave, bold, and Brandon.

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So Brandon, introduce yourself. And what do you

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do? My name is Brandon Lebowitz. And thanks for

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having me on your show. I help people get more

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traffic online to their websites, making sure

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that you pop up on Google. So whatever you search

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on Google, I could make that rank at the top

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without spending money on ads. So getting you

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free traffic to your website or whatever it is

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that you're trying to promote online. I love

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it. All right. So bear with me. I'm just going

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in and just getting my LinkedIn because I realize

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that I did and that hold on. I got to do the

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LinkedIn off of it. So crazy. Yes, it's me, LinkedIn.

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They're so nervous. Nervous Nellie. All right.

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Let me see if I get this now. Hold on so I can

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go live on LinkedIn. All right. So funny enough,

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I have been doing rooms. I don't know if you're

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familiar with chat or social or clubhouse. Yeah,

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I've heard of them. Okay, good. So, so I do,

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I do, um, for clubhouse, I have a room every

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Thursday morning, 730, 830, uh, breakfast with

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champions. And then Tuesday mornings, I do the

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social, um, in the morning chatter or chatter

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social. But I will tell you, I've been doing

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these rooms on blogging and I am the average

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Joe. So I have no clue what I'm doing. No clue

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if my SEO is working. No clue if I just say,

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chat, GPT, SEO this like it. if it's doing it

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correctly. And so many people know SEO and understand

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it, but it is like a foreign language. So when

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you're explaining all of this, make believe I'm

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a kindergartener. I try to keep it simple. Yeah,

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keep it simple for me, Adrian. So, okay. So first

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of all, how long have you been in business? Since

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2007, got started kind of early and just fell

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into it. after I graduated from college and wasn't

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planning on it but got one of my first jobs after

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school was helping a company with their SEO and

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I realized everyone's probably gonna have a website

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back in 2007 and SEO is just free traffic and

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who doesn't want free traffic? So I just kept

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with it over the years. I really thought when

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I did this, I thought when you said SEO optimizers,

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I'm like, oh, that's going to be down a long

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list. I thought I would just Google SEO optimizers.

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Brandon comes up third time up, which is amazing.

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So you came up with the name SEO optimizers.

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And then look how far you are now with just having

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a website that actually you could find just by

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putting SEO and optimizers. I don't know. I think

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that's amazing. Those are brand keywords. So

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anytime you search for your brand name, you should

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always rank Those are always people that know

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you which is good But what SEO we want to get

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you for keywords that don't have your brand name

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people that don't know who you are So anyone

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searching for SEO optimizers, they already know

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who I am It's not gonna get me new business versus

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somebody searching for SEO company SEO services

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SEO in Los Angeles those are the keywords that

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are going to get me new visibility. And with

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SEO, well, I'll rank you for your brand name,

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but that one, you should by default rank for

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that. And then we want to get you up for those

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nine brand keywords to start getting new clients,

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new business, new eyeballs on your content and

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on you. So I thought, so I thought, I think if

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I looked it up, I would probably go SEO optimize.

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So would you show up with that? If it was another

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form of optimizers, it was just optimize. Yep

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for most of them unless there's another company

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with that name Then they would show up and I'd

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maybe be number two or three because if you're

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searching for target You don't want to see Walmart

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ranking. You're like, I'm looking for target

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not Walmart. So I don't want to see another variation

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I want to see exactly what I'm looking for So

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when you when you started SEO optimizers like

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what were people you're knocking on doors and

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you know literally or whatever you were doing

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and you're like this is what I do to people back

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in 2007 even understand optimization like what

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did they get from at that point? No most people

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didn't understand so I was working full time

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and I would just pick up a freelance client here

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or there and I was happy to do that when I first

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graduated and then eventually get building it

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up and building it up and later on as I'm gonna

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quit my job so didn't just jump ship right away

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from that company because Most people had no

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idea about what SEO was it still to this day

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a lot of people still don't really understand

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or know what SEO is it Gets a little tricky Google

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doesn't want to make it easy because they don't

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want you to do SEO. They want you to spend money

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on ads And Google's changing things, too, right?

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So it's the SEO. It's a meta description. It's

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the GPTs now or the chat. Do you have your content

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be SEO for the internet or SEO for chat GPT?

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What do you do with that? Now I'm going to be

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just skipping all over because my brain is firing

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all the questions. You just want to be where

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your audience is. So wherever your audience is,

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that's where you got to optimize. If they're

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on Yelp. We all work on that. If they're on Amazon,

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we all work on that. If they're on YouTube, focus

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on that. If they're on Google, wherever they're

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at, that's where you want to focus on. But you

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don't need to be everywhere. You just need to

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be where your audience is. That's the most important

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part. OK, so help me with this one. So I, myself,

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and Joseph, we are the co -hosts of Debate the

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News True Crime podcast. That'll be coming out.

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And we already have like 30 episodes in the can.

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So if we were going to to optimize it would,

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like when you say be where the audience is, my

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mind is like, oh, let me go in and see all the

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care and read groups that are out there or, you

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know, all the different, you know, to be diddy

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groups that are out there and then go into those

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groups and put my information in. But you're

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talking about something completely different.

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I mean, where people are researching for you.

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So people are searching on Facebook. Great. But.

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If they're gonna be searching on Google for that,

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then we wanna be on Google. If they're gonna

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be searching on... How do you know? How do you

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find out where people are searching? You could

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use tools like the Google Keyword Planner to

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see how many people search for your keyword each

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month. Wait, what does that look like? Can we

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try it right now? You have to sign up and create

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an account. Oh, you have to sign up, create an

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account. And then what is that called again?

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It's the Google Keyword Planner. Okay, the Google

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Keyword Planner is one. Okay, very cool. That's

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a free tool. Then what do you do once you have

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it? Then you can put your keywords and it will

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show you how many people search for it. So I

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do SEO. I could put it in their search engine

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optimization or SEO company and I could see how

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many people search for that. And I can figure

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out, is this a good keyword? Like one of my clients,

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they're a lawyer, so they want to rank for personal

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injury lawyer, which is a good keyword. It gets

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20 ,000 searches each month. Personal injury

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lawyers, plural, gets 200 ,000 searches each

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month. So by changing that one letter, you can

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get 10 times more traffic. And you wouldn't know

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unless you use a Google Cure Planner. I mean,

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you could guess and you might get it right, but

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you might get it wrong. So I could go to a dentist

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and have them. clean my teeth and pull a tooth

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that made my wisdom tooth or I can just kind

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of go on and figure out how to get rid of my

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wisdom tooth if I wanted to myself. So I'd rather

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go to the dentist. So go to the expert is what

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you're saying. Yep. Go to the expert and get

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the value. I think that makes sense. Let's look

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at your website because I want to take a look

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at it. First of all, love the photo. Can you

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see it? Let's see. Make sure. Yes. Yes. Yes.

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Okay. Love the photo. So get more sales. So really

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does work getting more sales and leads. I'm sorry.

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What was that? It really does work getting more

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sales and leads just by using SEO. Usually it

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results in SEO gets you more traffic. So I will

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make sure that you rank on Google for your target

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keywords, and that's going to get you more targeted

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traffic. And then from there, We have to work

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on the website to make sure the website is optimized

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to get those conversions because getting traffic

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is really just step one. Once you get traffic,

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how do you get them to convert? And that's the

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tough part is getting somebody to call you or

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email you or fill out your form or buy from you.

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So I try to help holistically with everything

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because SEO just gets you traffic, but you don't

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want traffic. You want those sales and leads

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and conversions. So that's why. I'm going for

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that versus just back in 2007. I was like, I'll

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just get you traffic. But I realized over the

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years, traffic doesn't really mean much. It's

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funny because I remember so clearly my parents,

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they were both in a nursing home. My mom had

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fallen and my dad got himself in. But they were

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still running their business and this guy had

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come in and he was talking about spiders and

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all the people talking about animation artwork

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and the spiders. And he could send it out and

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he could get those spiders and then he could

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target them so that we can then go and get the

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sale from them because if they're searching for

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animation artwork, they want to know where the

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galleries are. And I remember thinking, this

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guy. is full of baloney. Oh, yeah, there's spiders

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in the end. Like, it was crazy. And now I look

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back and I'm like, ooh, I was the one that was

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filled in baloney. Hey, Ken, sorry about that.

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You could have had a big sale from my dad, but

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probably not the best to try to sell to him while

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he's in the hospital. But that's just me, right?

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Like, I just don't think you should sell to someone

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while they're in the hospital. But not a bad

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idea back in the day. So now we need it. We need

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people to optimize. All right, so you offer classes.

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And where are you doing the classes? I do them

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only daily. I do them online. So we used to do

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them in person, but they're done online and they

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could go to my website SEO optimizers .com forward

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slash classes and see the classes and see my

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schedule of in person sometimes, but most of

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them are just online. But if you're in Los As

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in person every once in a awesome here. Let me

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just p you can see on the scre this. So okay,

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so easy t is pacific time one to f Oh, no, it's

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only 40 minutes. My mind just went on me. 1 PM,

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so that is 1, 2, 3, 4 PM to 4 .40 PM on the East

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Coast. You could register for free. And tell

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them what they'll learn from attending your free

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SEO training. They'll learn how to get more traffic

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to the website, break it down, and show them

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what needs to be done step by step to do SEO,

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to get that traffic, to get Google to trust you,

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how to do keyword research, how to use those

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tools. how to rank you on the maps, and other

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things like that. I love this. How to ethically

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hijack your competitors' Google SEO traffic.

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I want to learn that. Ethically hijack? Brandon,

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tell us more. We can look at the way SEO works

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is I can see what you're doing, and you can see

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what I'm doing. So we have to look at your competition

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with SEO and see. What are they doing? What keywords

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are they using? Where are they getting backlinks?

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How are they ranking? And we can look at their

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strategy and replicate that for your website

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and incorporate what's working into your website.

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That way you could get Google to trust you and

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start ranking you for the keywords that your

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competition is ranking for. So you're doing my

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strategy. You're teaching everything, but you're

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really for those that just don't know how to

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do it and they need help doing it. Mainly focused

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on the SEO side of. how to do everything pretty

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much, whether you're e -commerce, a local business,

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you want to learn Google Analytics, Google Search

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Console, Google Business Profile, how to rank

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higher on Yelp, all those and more. I love that.

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How to rape your website at Google and stop spending

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money on ads. I heard that Google doesn't like

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you saying that they want the money on ads. Are

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you disrupting Google's plans? Everyone wants

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some money, unfortunately. Who doesn't want money?

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If you're taking money away from a company, they're

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not gonna be happy. I like your pictures though

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and your videos. Okay, July 17th at 12 p .m.

00:13:34.169 --> 00:13:37.190
You're gonna be at the Kin 150 Horizon Avenue.

00:13:37.269 --> 00:13:40.299
Where is that? Where's that located? in Los Angeles.

00:13:40.419 --> 00:13:46.700
Oh, in L is that? Look at this aug booked and

00:13:46.700 --> 00:13:51.580
branded how to a great one. How to get I love

00:13:51.580 --> 00:13:57.759
that. I'm going to your website sales and lea

00:14:02.029 --> 00:14:05.909
Wow, this is really awesome. You've got all your,

00:14:05.990 --> 00:14:09.570
you really should come on Chatter Social and

00:14:09.570 --> 00:14:13.049
be part of the group because I will tell you

00:14:13.049 --> 00:14:15.950
it's a great platform and you can be teaching.

00:14:16.240 --> 00:14:18.500
also on stage. And there are thousands of people

00:14:18.500 --> 00:14:20.720
are coming because it's integrated with Blue

00:14:20.720 --> 00:14:23.879
Sky right now. So it's really cool. Or on Clubhouse,

00:14:23.919 --> 00:14:26.700
which is still a wonderful program to be on.

00:14:27.019 --> 00:14:30.179
I love it. All right. So what are the top three

00:14:30.179 --> 00:14:32.659
challenges that you help to like, when you talk

00:14:32.659 --> 00:14:34.700
to people and they're like, here's my challenge.

00:14:34.960 --> 00:14:38.220
How does SEO help them? Can you like name three

00:14:38.220 --> 00:14:41.419
challenges that I may not think of to ask you

00:14:41.419 --> 00:14:44.600
where SEO can help a business besides sales?

00:14:44.820 --> 00:14:47.830
No, no saying sales. Oh, it helps for awareness,

00:14:48.009 --> 00:14:49.909
getting your name out there, getting your company

00:14:49.909 --> 00:14:52.690
out there. So if you're a new company and nobody's

00:14:52.690 --> 00:14:56.230
finding you on line, then SEO will help get you

00:14:56.230 --> 00:14:59.370
more discoverability, more visibility. One of

00:14:59.370 --> 00:15:03.289
my clients, they're brand new startup and they

00:15:03.289 --> 00:15:06.789
had a new invention or they made lights. Well,

00:15:06.830 --> 00:15:09.250
it's not new, but shows if the bathroom is occupied

00:15:09.250 --> 00:15:11.309
or not occupied and don't have any competition.

00:15:11.649 --> 00:15:17.000
So for it, it's a light that does it. very unique,

00:15:17.840 --> 00:15:19.700
but nobody searches for it. So we have to build

00:15:19.700 --> 00:15:22.500
that awareness and put that CEO, we've been working

00:15:22.500 --> 00:15:25.000
on their branding and just trying to drive that

00:15:25.000 --> 00:15:27.299
awareness and visibility. So people start searching

00:15:27.299 --> 00:15:29.919
and we're basically just using other keywords

00:15:29.919 --> 00:15:31.899
that are related to what they do, but not exactly

00:15:31.899 --> 00:15:34.759
what they do to start getting people aware of

00:15:34.759 --> 00:15:37.700
their product. Okay. Okay. Okay. I could go to

00:15:37.700 --> 00:15:39.179
the bathroom and turn on the light. So I think

00:15:39.179 --> 00:15:41.700
I could do SEO. I love that analogy. I needed

00:15:41.700 --> 00:15:45.259
that because I'm six. Okay. Now what about blogging?

00:15:45.279 --> 00:15:47.399
So I've been doing these workshops on blogging.

00:15:47.480 --> 00:15:49.679
I don't know anything about blogging. And I tell

00:15:49.679 --> 00:15:52.159
them, I don't know anything about blogging. So

00:15:52.159 --> 00:15:55.360
does SEO matter? Does the meta description matter?

00:15:55.539 --> 00:15:58.360
Does the slur matter? What, or the slug, I mean

00:15:58.360 --> 00:16:01.740
matter. Like does any of that matter? All those

00:16:01.740 --> 00:16:04.820
things matter. you have to work on keyword research

00:16:04.820 --> 00:16:06.639
and then figure out where to put those keywords

00:16:06.639 --> 00:16:10.700
on the website and your code and the title, tag,

00:16:10.899 --> 00:16:15.940
the meta description, headers, the URL, the schema,

00:16:16.759 --> 00:16:19.059
site map, interlinking those pages together.

00:16:19.299 --> 00:16:21.960
You should blog on your website to add more content

00:16:21.960 --> 00:16:25.899
and all that helps just with Google to better

00:16:25.899 --> 00:16:28.080
read and understand and know what that page is

00:16:28.080 --> 00:16:30.500
about to then rank you for that. keyword that

00:16:30.500 --> 00:16:33.480
you targeted on that page because each page only

00:16:33.480 --> 00:16:36.679
really targets a set of keywords. And you make

00:16:36.679 --> 00:16:39.220
that page hyper relevant to that set of keywords

00:16:39.220 --> 00:16:41.440
any way possible in all the different coding

00:16:41.440 --> 00:16:44.360
areas that Google lets you put in there. But

00:16:44.360 --> 00:16:46.559
one place that doesn't require coding is just

00:16:46.559 --> 00:16:49.799
add more text to your website. Each page just

00:16:49.799 --> 00:16:53.840
adding more text is very helpful. So how can

00:16:53.840 --> 00:16:55.559
I double check? Like, so I'll do the blog. I

00:16:55.559 --> 00:16:58.559
have like over 150 articles written and they're,

00:16:58.559 --> 00:17:01.620
they're not sure. So I have 150 articles. I'm

00:17:01.620 --> 00:17:03.519
like, Ooh, that's really like making me look

00:17:03.519 --> 00:17:06.259
cool. And, but then how do I know if people actually

00:17:06.259 --> 00:17:09.119
are seeing it? Do I go in and like take my title

00:17:09.119 --> 00:17:11.539
and type it in and see if that's, if it popped

00:17:11.539 --> 00:17:15.079
up, how do I know it pops up? And the analytics,

00:17:15.079 --> 00:17:17.039
maybe I don't have the best, I'm not paying cause

00:17:17.039 --> 00:17:20.549
I'm on WordPress. Oh, wait, let's go back. WordPress

00:17:20.549 --> 00:17:26.289
or GoDaddy for blogs and SEO? I would always

00:17:26.289 --> 00:17:29.890
use WordPress because it's free. You have to

00:17:29.890 --> 00:17:34.329
pay for GoDaddy. And it limits a lot of stuff.

00:17:35.369 --> 00:17:37.490
And what's better for SEO? What's that better

00:17:37.490 --> 00:17:42.890
for SEO? For SEO, WordPress is the best. OK,

00:17:42.930 --> 00:17:45.690
good. So I'm on WordPress. Oh, good, good, good.

00:17:45.930 --> 00:17:50.410
All right, and then Does it matter? Is it a longer

00:17:50.410 --> 00:17:53.289
meta -description or a shorter meta -description?

00:17:54.190 --> 00:17:57.609
You only get 160 characters. Oh, I'm using all

00:17:57.609 --> 00:18:00.750
of them then. You want to squeeze it in as much

00:18:00.750 --> 00:18:03.970
as possible without going over. But shorter would

00:18:03.970 --> 00:18:06.829
not be good if you only use five characters because

00:18:06.829 --> 00:18:09.289
you're just missing out on more space to put

00:18:09.289 --> 00:18:12.470
more keywords. Yeah, that is crazy. Because I'm

00:18:12.470 --> 00:18:15.990
like, is Google now still a search engine, or

00:18:15.990 --> 00:18:22.150
is Google an ask engine? Google is evolving all

00:18:22.150 --> 00:18:24.950
the time to whatever makes them money. So whatever

00:18:24.950 --> 00:18:26.769
is going to make Google money, that's what they're

00:18:26.769 --> 00:18:31.849
going to do. If that means AI, that means it's

00:18:31.849 --> 00:18:34.250
whatever they're doing with the AI, or however

00:18:34.250 --> 00:18:36.450
they're going to shift over. But if you can still

00:18:36.450 --> 00:18:41.430
be searching for websites or AI, we'll see. But

00:18:41.430 --> 00:18:43.230
that could be a full -time job what you're doing

00:18:43.230 --> 00:18:45.150
because I know my son when he went to sell his

00:18:45.150 --> 00:18:48.369
website SEO can change so it's it's constant

00:18:48.369 --> 00:18:50.769
right it's constant like oiling the machine?

00:18:50.789 --> 00:18:52.569
Do you wake up and double -check your clients?

00:18:52.690 --> 00:18:55.170
Is their SEO still strong? Are they placing where

00:18:55.170 --> 00:18:57.170
they are? Does someone else place above them?

00:18:57.369 --> 00:19:00.109
Do you need to go in and get the soldiers out

00:19:00.109 --> 00:19:03.470
there to put the SEO above another SEO? What

00:19:03.470 --> 00:19:07.289
is a day in the life of you looks like? Not selling,

00:19:07.630 --> 00:19:09.990
but just maintaining and keeping your clients

00:19:09.990 --> 00:19:14.230
happy with their SEO. Do you have to touch it

00:19:14.230 --> 00:19:17.269
daily? What does that look like? SEO changes

00:19:17.269 --> 00:19:21.599
on a daily. minute, second basis, millisecond.

00:19:21.779 --> 00:19:23.599
It's always changing. Google's always changing

00:19:23.599 --> 00:19:26.160
their algorithm. And you just have to stay up

00:19:26.160 --> 00:19:27.839
to date with all the latest changes, but make

00:19:27.839 --> 00:19:30.220
sure that you're sending the right signals to

00:19:30.220 --> 00:19:32.119
Google, which means you're constantly sending

00:19:32.119 --> 00:19:34.960
backlinks, working on your content, changing

00:19:34.960 --> 00:19:37.640
the website, and just trying to make it easy

00:19:37.640 --> 00:19:40.180
for Google to read, understand, and trust you.

00:19:40.700 --> 00:19:42.619
But it varies depending on the business. Every

00:19:42.619 --> 00:19:44.940
website is a little different, but. you gotta

00:19:44.940 --> 00:19:46.599
make sure you're maintaining them. Otherwise,

00:19:46.920 --> 00:19:48.980
you're gonna start dropping down and your competition's

00:19:48.980 --> 00:19:51.500
gonna overtake you because they're gonna look

00:19:51.500 --> 00:19:53.819
at your keywords, your backlinks, and do everything

00:19:53.819 --> 00:19:57.359
that I'm teaching you in those classes. Okay,

00:19:57.500 --> 00:19:59.859
so have you ever had a client call you and be

00:19:59.859 --> 00:20:01.799
like, what's going on? I'm on the third page

00:20:01.799 --> 00:20:04.240
and I've always been on the first page. Get to

00:20:04.240 --> 00:20:07.460
it, Brandon. No, the rankings change all the

00:20:07.460 --> 00:20:11.220
time. So you might search and when you're searching,

00:20:11.279 --> 00:20:14.259
you might see that You're ranked number one,

00:20:14.259 --> 00:20:15.819
but when I search you might be ranked number

00:20:15.819 --> 00:20:18.359
ten because Google personalizes it depending

00:20:18.359 --> 00:20:21.160
on your geolocation and that happens all the

00:20:21.160 --> 00:20:24.220
time when my clients are a staffing agency in

00:20:24.220 --> 00:20:27.160
Los Angeles and they rank number one for healthcare

00:20:27.160 --> 00:20:30.900
staffing in Los Angeles, but they just got sold

00:20:30.900 --> 00:20:34.539
and The new owner lives in Miami and they searched

00:20:34.539 --> 00:20:37.660
and they were on page three on my in Miami So

00:20:37.660 --> 00:20:39.539
now we realize we got to work on that because

00:20:39.539 --> 00:20:41.440
now they're trying to be national but before

00:20:41.440 --> 00:20:44.720
that they were just happy to be in California,

00:20:44.759 --> 00:20:47.140
number one. Okay, so I have another question

00:20:47.140 --> 00:20:51.259
for you now. So, okay, so how does this work

00:20:51.259 --> 00:20:54.200
when, is there like a website I can look at that

00:20:54.200 --> 00:20:56.140
tells me where I'm ranking? How do I know where

00:20:56.140 --> 00:20:59.000
I'm ranking? Or do I just Google my name, my

00:20:59.000 --> 00:21:02.900
business name and count how many pages? Yeah,

00:21:03.119 --> 00:21:05.980
you either use a tool or you search manually.

00:21:06.079 --> 00:21:08.559
What's a tool? Give me a tool. Similar web, I

00:21:08.559 --> 00:21:11.720
tried, but you don't get much from them. Yeah,

00:21:11.720 --> 00:21:14.539
I like Google Analytics and Google Search Console

00:21:14.539 --> 00:21:17.559
are great free tools that will show you a wealth

00:21:17.559 --> 00:21:21.680
of information. Okay, Google Analytics and Google,

00:21:21.940 --> 00:21:24.660
what was it called? Search Console. Oh, Google.

00:21:24.740 --> 00:21:26.240
Oh wait, I've got to put this in because I won't

00:21:26.240 --> 00:21:29.160
remember. Interesting. So you got to sign up

00:21:29.160 --> 00:21:32.000
for these and see where they go. Okay, so we

00:21:32.000 --> 00:21:35.359
want our insights and then we want to have you

00:21:35.359 --> 00:21:37.779
because you're going to be able to... get us

00:21:37.779 --> 00:21:39.779
the leads. And so is this what people say when

00:21:39.779 --> 00:21:42.039
they're like, I could get you leads and get you

00:21:42.039 --> 00:21:44.019
more business because they're just optimizing

00:21:44.019 --> 00:21:48.640
my SEO? I'm not sure. I'd have to hear what they're

00:21:48.640 --> 00:21:51.640
saying. There's a lot of people say, I'll get

00:21:51.640 --> 00:21:54.779
you leads from, and then they'll tell you LinkedIn

00:21:54.779 --> 00:21:58.700
through SEO, social media, email marketing is

00:21:58.700 --> 00:22:01.039
I get spam all the time from people like, Hey,

00:22:01.039 --> 00:22:03.140
I'll get you more leads from LinkedIn. Give us

00:22:03.140 --> 00:22:05.099
your account. And we're going to message all

00:22:05.099 --> 00:22:07.150
these people. So You got to see what they're

00:22:07.150 --> 00:22:10.710
doing and make sure it's ethical because you

00:22:10.710 --> 00:22:13.329
don't want to get yourself in trouble. All right.

00:22:13.349 --> 00:22:15.329
And I see when I went on to Google, it picked

00:22:15.329 --> 00:22:18.109
up one of my websites, but not all of them. So

00:22:18.109 --> 00:22:20.150
I have to add my property. Very interesting.

00:22:20.250 --> 00:22:23.190
I love tools to know. All right. Let me go see

00:22:23.190 --> 00:22:25.190
it. Make sure that I'm not missing anything.

00:22:25.490 --> 00:22:29.470
Oh, you have a free website SEO analysis. Oh,

00:22:29.549 --> 00:22:31.369
good thing I'm looking on your web. Wait, what

00:22:31.369 --> 00:22:34.069
is this? So schedule. Oh, we can meet with you

00:22:34.069 --> 00:22:37.869
and then you'll analyze it for us. Yeah, I do

00:22:37.869 --> 00:22:41.369
a SEO strategy session. So if you want to go

00:22:41.369 --> 00:22:44.210
over your website and how to get you more traffic,

00:22:44.450 --> 00:22:46.309
they could book some time on my calendar for

00:22:46.309 --> 00:22:50.730
free on my website. I love that. I love your

00:22:50.730 --> 00:22:53.849
success stories. Go in and read seooptimizers

00:22:53.849 --> 00:22:58.160
.com. It'll pick up. I love your I like this.

00:22:58.400 --> 00:23:00.400
I like that you have all of this. Your clients

00:23:00.400 --> 00:23:04.500
all look happy. The SO, man, 54. So you can,

00:23:04.599 --> 00:23:07.740
okay, so we're talking about blogging today.

00:23:08.119 --> 00:23:11.099
Are people really making money on blogs? And

00:23:11.099 --> 00:23:13.700
what do you need? Can you give us a little lesson

00:23:13.700 --> 00:23:16.660
on how to make money on blogs and what you need

00:23:16.660 --> 00:23:18.819
and how important SEO probably would be to make

00:23:18.819 --> 00:23:22.819
money on blogs? Yeah, you could definitely make

00:23:22.819 --> 00:23:26.700
money by putting out the right blogs. Clients,

00:23:27.740 --> 00:23:31.299
they sell music festival clothing. So they wrote

00:23:31.299 --> 00:23:34.119
a blog about new product line that they were

00:23:34.119 --> 00:23:37.960
releasing and by posting that up, that started

00:23:37.960 --> 00:23:39.960
to rank on Google. That got them traffic for

00:23:39.960 --> 00:23:43.700
people searching for those new products and they

00:23:43.700 --> 00:23:46.779
were able to pre -sell all their products before

00:23:46.779 --> 00:23:50.279
even launching. So there's lots of ways to get

00:23:50.279 --> 00:23:52.759
creative with blogging about promoting your products

00:23:52.759 --> 00:23:55.529
or your services. But more subtle is better.

00:23:55.630 --> 00:23:57.609
You don't want to just say, check out my clothing

00:23:57.609 --> 00:24:00.150
line. You've got to give them useful information,

00:24:00.430 --> 00:24:03.029
give them helpful content, and then subtly promote

00:24:03.029 --> 00:24:06.529
yourself. And that works the best. So add value.

00:24:06.710 --> 00:24:08.769
I always say add value, add value, add value.

00:24:08.849 --> 00:24:10.230
Then once in a while, if you're adding a lot

00:24:10.230 --> 00:24:13.109
of value, you can put in your blog that sounds

00:24:13.109 --> 00:24:16.289
like an ad, but also make it valuable, correct?

00:24:17.130 --> 00:24:19.410
Try not to make it sound like an ad. Try to make

00:24:19.410 --> 00:24:21.569
it just sound organic. If you just went to someone's

00:24:21.569 --> 00:24:23.309
website and they're just promoting themselves,

00:24:23.519 --> 00:24:25.519
You're gonna be like, I don't care. But if they're

00:24:25.519 --> 00:24:27.480
giving you information that's useful, then you're

00:24:27.480 --> 00:24:31.700
like, okay, this is helpful to me. Don't do that

00:24:31.700 --> 00:24:36.319
subtly, very, very, very subtly. Try not to really

00:24:36.319 --> 00:24:39.099
promote yourself, but subtly just offer value.

00:24:39.680 --> 00:24:42.480
And in that value, subtly promote yourself by

00:24:42.480 --> 00:24:44.980
letting them know, hey, I offered you these really

00:24:44.980 --> 00:24:49.380
great tips and fashion tips and techniques. By

00:24:49.380 --> 00:24:52.279
the way, here's a product line that fits exactly

00:24:52.279 --> 00:24:55.460
this style. I think that's really cool. All right,

00:24:55.539 --> 00:25:02.559
so one last question. So the question is, what

00:25:02.559 --> 00:25:06.220
will get you in trouble with Google? Do you mind

00:25:06.220 --> 00:25:10.380
sharing some of the things that will penalize

00:25:10.380 --> 00:25:12.799
you, like whatever Google does, slap your hand,

00:25:12.920 --> 00:25:14.660
yell at you? I'm not even sure what they do.

00:25:14.900 --> 00:25:16.720
But what are some of the things that you could

00:25:16.720 --> 00:25:20.309
do that will get in trouble? There are lots of

00:25:20.309 --> 00:25:21.789
things that you could do to get you in trouble.

00:25:22.390 --> 00:25:25.369
So be careful. Over half of the websites are

00:25:25.369 --> 00:25:27.869
kicked off of Google for doing weird or sketchy

00:25:27.869 --> 00:25:30.769
things. So you just have to be really careful.

00:25:31.109 --> 00:25:33.890
And just try not to do anything that seems a

00:25:33.890 --> 00:25:37.130
little too good to be true. So a lot of people

00:25:37.130 --> 00:25:40.190
will put content on the bottom of their website.

00:25:40.829 --> 00:25:43.589
Or like, Google loves content. And you have to

00:25:43.589 --> 00:25:45.910
add text to your website. The more text, the

00:25:45.910 --> 00:25:49.240
better. People would be hiding text or putting

00:25:49.240 --> 00:25:51.819
text at the very bottom of the website and font

00:25:51.819 --> 00:25:56.859
size 0 .001 and using white background with white

00:25:56.859 --> 00:26:00.660
font and Google is happy to penalize you for

00:26:00.660 --> 00:26:02.160
stuff like that. So you gotta be really careful.

00:26:02.160 --> 00:26:05.759
Like even JCPenney, a big corporation back in

00:26:05.759 --> 00:26:09.039
I think 2010 or 11, they got in trouble for doing

00:26:09.039 --> 00:26:11.779
some stuff that wasn't the best practices by

00:26:11.779 --> 00:26:14.410
Google. They were buying backlinks and Google

00:26:14.410 --> 00:26:16.630
penalized them and they pretty much just disappeared.

00:26:16.710 --> 00:26:19.650
Google doesn't care who you are. If you're a

00:26:19.650 --> 00:26:22.690
small mom and pop shop or fortune 100 company,

00:26:23.109 --> 00:26:25.650
if you're doing things that are sketchy or shady

00:26:25.650 --> 00:26:29.250
or unethical or it's called black hat SEO to

00:26:29.250 --> 00:26:31.990
Google, then instead of ranking you higher, they're

00:26:31.990 --> 00:26:34.309
going to drop you down. But if you just do things

00:26:34.309 --> 00:26:37.150
normally and you're not hiding stuff or thinking

00:26:37.150 --> 00:26:39.569
like my trick in Google, then you don't really

00:26:39.569 --> 00:26:41.380
have to worry about that stuff. But if you are

00:26:41.380 --> 00:26:44.660
trying to slide around or sneak around, then

00:26:44.660 --> 00:26:48.160
be careful, because Google is happy to penalize,

00:26:48.460 --> 00:26:49.960
because then you're going to spend money on paid

00:26:49.960 --> 00:26:51.599
ads, because you're not going to be getting that

00:26:51.599 --> 00:26:58.920
free traffic anymore. Google's watching all of

00:26:58.920 --> 00:27:03.109
our moves. OK, so what is I have two websites,

00:27:03.329 --> 00:27:05.710
adrianbarker .com and professionalglobaledicate

00:27:05.710 --> 00:27:08.230
.com. I do not do this because I think I'm smart

00:27:08.230 --> 00:27:10.329
enough to know that I shouldn't do it. But what

00:27:10.329 --> 00:27:14.390
would happen if I published the same blog article

00:27:14.390 --> 00:27:18.390
on both of my sites? Whoever publishes it first

00:27:18.390 --> 00:27:21.130
gets all the credit. So Google doesn't want duplicate

00:27:21.130 --> 00:27:23.950
content. So whoever publishes it first, they'll

00:27:23.950 --> 00:27:27.089
rank. Everyone else is not going to be able to

00:27:27.089 --> 00:27:28.789
rank for it. Because there's lots of websites

00:27:28.789 --> 00:27:32.440
that syndicate content. republish other people's

00:27:32.440 --> 00:27:35.099
content and Google knows that and They don't

00:27:35.099 --> 00:27:37.359
want you just searching on Google and then the

00:27:37.359 --> 00:27:40.180
first page all ten websites are the same exact

00:27:40.180 --> 00:27:43.500
article Not a good user experience now. I'm gonna

00:27:43.500 --> 00:27:45.680
help you out. So Google doesn't want the same

00:27:45.680 --> 00:27:48.819
content repurpose Good, because I'm not doing

00:27:48.819 --> 00:27:51.140
that anyways. I really am not. I'm careful with

00:27:51.140 --> 00:27:53.920
that. But I did hear that it's OK for me to publish

00:27:53.920 --> 00:27:56.480
it and then publish it on LinkedIn, because Google

00:27:56.480 --> 00:27:59.579
doesn't care what LinkedIn newsletter and LinkedIn

00:27:59.579 --> 00:28:01.359
newsletter doesn't care what's on Google. Am

00:28:01.359 --> 00:28:04.500
I correct? Well, yeah, you don't. I'll publish

00:28:04.500 --> 00:28:06.200
it on your website, because you're going to get

00:28:06.200 --> 00:28:08.200
all the credit. And then give it to everyone

00:28:08.200 --> 00:28:11.319
else. Who cares? OK. Because who cares if LinkedIn

00:28:11.319 --> 00:28:13.519
gets the credit or not? Because that's not your

00:28:13.519 --> 00:28:16.099
website. You wanted to get all the credits. I'd

00:28:16.099 --> 00:28:19.119
post it on your website. and then syndicate it

00:28:19.119 --> 00:28:22.000
out anywhere that you want to on Medium or other

00:28:22.000 --> 00:28:24.640
places like that. But it's not really going to

00:28:24.640 --> 00:28:26.420
help those websites because it's all duplicate

00:28:26.420 --> 00:28:30.400
content, but it's not bad. But Google is blocked

00:28:30.400 --> 00:28:32.359
from most social media as well because they're

00:28:32.359 --> 00:28:35.039
all somewhat competitors. So Google can't really

00:28:35.039 --> 00:28:37.059
read social media. So that's why it doesn't matter

00:28:37.059 --> 00:28:40.160
if you post it on social. Interesting. Are you

00:28:40.160 --> 00:28:43.119
going to be doing a class on blogging in SEO?

00:28:44.220 --> 00:28:47.140
I have discussed it in my classes. Yeah, because

00:28:47.140 --> 00:28:49.180
I would be interested in that and promoting it.

00:28:49.279 --> 00:28:52.559
Okay now another question backlink So at one

00:28:52.559 --> 00:28:56.059
point I think someone had said oh we have a animation

00:28:56.059 --> 00:28:59.039
art gallery and we have a museum a toy museum

00:28:59.039 --> 00:29:02.240
my parents left and 80 ,000 toys in Connecticut,

00:29:02.559 --> 00:29:04.680
but there were backlinks and I'm like Why are

00:29:04.680 --> 00:29:08.259
there but I put a backlink on your website and

00:29:08.259 --> 00:29:10.700
you may not know it So can you explain about

00:29:10.700 --> 00:29:13.740
that and and why it's important or not because

00:29:13.740 --> 00:29:16.200
I have no clue what I'm talking about Backlinks

00:29:16.200 --> 00:29:18.500
are clickable links from another website that

00:29:18.500 --> 00:29:20.619
points to yours. So let's say you're reading

00:29:20.619 --> 00:29:25.940
an article on the newyorktimes .com. In there

00:29:25.940 --> 00:29:29.240
it says Brandon Liebowitz and you click on that

00:29:29.240 --> 00:29:32.700
and it goes to my website. I'd be getting a backlink

00:29:32.700 --> 00:29:36.920
from newyorktimes .com. So the more websites

00:29:36.920 --> 00:29:39.319
that have clickable links that point to your

00:29:39.319 --> 00:29:42.799
website, the more popular Google thinks you are.

00:29:43.150 --> 00:29:45.269
and the more trust Google's going to give to

00:29:45.269 --> 00:29:48.009
you. And then they look at those keywords on

00:29:48.009 --> 00:29:50.289
your website to figure out what keywords to rank

00:29:50.289 --> 00:29:53.009
you for. But it doesn't work the other way around.

00:29:53.450 --> 00:29:56.470
If you don't build backlinks, Google's not going

00:29:56.470 --> 00:29:58.710
to trust you, and they don't want to rank a website

00:29:58.710 --> 00:30:01.369
that they don't trust. How do you know that someone

00:30:01.369 --> 00:30:03.569
hasn't put a link on that's not a good link or

00:30:03.569 --> 00:30:06.410
that's a bad link? Is there anything nefarious

00:30:06.410 --> 00:30:09.230
that could be going on when someone uses a backlink

00:30:09.230 --> 00:30:12.740
and hasn't asked you for approval? Now you want

00:30:12.740 --> 00:30:15.000
to be on site setter and niche related to you

00:30:15.000 --> 00:30:17.460
the more related the better so if you're getting

00:30:17.460 --> 00:30:22.460
a dog food company linking out to Your auto body

00:30:22.460 --> 00:30:25.740
shop looks a little weird, but if you have another

00:30:25.740 --> 00:30:27.900
auto body shop looking out to your auto body

00:30:27.900 --> 00:30:31.940
shop That's great. So relevancy is really important

00:30:31.940 --> 00:30:34.940
Interesting. So, okay, so that's a little collaboration

00:30:34.940 --> 00:30:38.579
right there. So so how do you know? Where do

00:30:38.579 --> 00:30:41.579
you find out where your backlinks are? you have

00:30:41.579 --> 00:30:45.299
to pay for tools like Ahrefs or Moz or Sumrush

00:30:45.299 --> 00:30:48.720
to check backlinks. There's no free tools, unfortunately.

00:30:50.039 --> 00:30:52.420
And when I have a guest writer, so I just had

00:30:52.420 --> 00:30:54.839
a guest writer and I published her article last

00:30:54.839 --> 00:30:57.319
night, should I be concerned? Is there anything

00:30:57.319 --> 00:30:59.599
going on with guest writers or can they do anything

00:30:59.599 --> 00:31:03.240
nefarious with the backlinks? What should I do

00:31:03.240 --> 00:31:06.920
to keep aware? Anybody could link to anybody.

00:31:06.940 --> 00:31:10.430
You can't control that, so. You just have to

00:31:10.430 --> 00:31:12.829
keep building new good quality backlinks to offset

00:31:12.829 --> 00:31:15.150
any weird ones because every website is going

00:31:15.150 --> 00:31:17.950
to have some weird ones. Can't control it. And

00:31:17.950 --> 00:31:22.289
what about the years of like how many years your

00:31:22.289 --> 00:31:25.490
website, your URL has been around? Does that

00:31:25.490 --> 00:31:28.930
amount to anything? Yeah, the older, the more

00:31:28.930 --> 00:31:31.230
trust Google is going to give to you. What's

00:31:31.230 --> 00:31:35.289
older? Older like 63 years or older like 10 years?

00:31:35.710 --> 00:31:37.869
No, like the older the website, the older the

00:31:37.869 --> 00:31:42.180
URL. So what if it's like 2017 or like 10 years

00:31:42.180 --> 00:31:47.839
old? Where is that in ranking of older websites?

00:31:48.500 --> 00:31:50.680
Oh, no, just meaning anything older. If I have

00:31:50.680 --> 00:31:52.259
a five -year -old website and you have a seven

00:31:52.259 --> 00:31:53.519
-year -old one, you're probably going to have

00:31:53.519 --> 00:31:56.720
a little bit more trust in me. Oh, so they'll

00:31:56.720 --> 00:31:59.420
show a website that maybe has a little bit more

00:31:59.420 --> 00:32:03.799
older authority. So everything has to match up,

00:32:03.960 --> 00:32:07.299
the authority, the web, all of that in order

00:32:07.299 --> 00:32:11.799
to kind of be put up? No, no, it's just one little

00:32:11.799 --> 00:32:14.920
piece. But that authority, the age does help

00:32:14.920 --> 00:32:16.920
out a little bit. Like if you have an older website,

00:32:17.460 --> 00:32:20.380
not a specific year, but just older than your

00:32:20.380 --> 00:32:22.920
competitors, Google looks at that as you being

00:32:22.920 --> 00:32:25.619
a little bit more trustworthy. So if I have a

00:32:25.619 --> 00:32:28.759
jewelry line and I've been using my website is

00:32:28.759 --> 00:32:32.599
14 years old, I've got everything going on and

00:32:32.599 --> 00:32:36.569
I want to sell my jewelry line. Am I going to

00:32:36.569 --> 00:32:38.869
be looking and getting some value from my website?

00:32:39.170 --> 00:32:42.289
Am I Google ranking any of that matter if I'm

00:32:42.289 --> 00:32:45.470
going to sell my business and my website? If

00:32:45.470 --> 00:32:47.670
you have Google rankings, then that definitely

00:32:47.670 --> 00:32:49.769
helps out. So you have to look at Google Analytics

00:32:49.769 --> 00:32:53.049
and Search Console and see how much trust that

00:32:53.049 --> 00:32:55.049
website has built up over the past 14 years.

00:32:55.069 --> 00:32:57.750
How many backlinks? How much content? How many

00:32:57.750 --> 00:33:00.690
keywords are you ranking for? Because now is

00:33:00.690 --> 00:33:02.509
a good time to start adding more content to that

00:33:02.509 --> 00:33:05.069
old website. That should help it. That should

00:33:05.069 --> 00:33:07.390
rank pretty quickly since it's an older website.

00:33:08.130 --> 00:33:11.710
I love it. So I've been giving partly good information

00:33:11.710 --> 00:33:14.130
in my rooms, but I make sure they know I'm just

00:33:14.130 --> 00:33:16.990
the average Joe, no expert when it comes to anything

00:33:16.990 --> 00:33:19.710
URL related or Google related. I kind of forget

00:33:19.710 --> 00:33:21.650
Google actually, because it feels like I've been

00:33:21.650 --> 00:33:24.829
using chat GPT and it's so funny on my phone.

00:33:24.950 --> 00:33:27.269
It'll say, do you want me to search Google or

00:33:27.269 --> 00:33:33.660
chat GPT? So. That's Surrey. I don't have anything

00:33:33.660 --> 00:33:36.160
to do with that. But is that interesting that

00:33:36.160 --> 00:33:40.319
it's giving me an option? That is nice of it.

00:33:41.799 --> 00:33:44.880
Voice search knows what you want. It does. I

00:33:44.880 --> 00:33:47.680
do use ChatGBT a lot. This has been really interesting.

00:33:47.819 --> 00:33:49.400
Is there anything that I didn't ask you that

00:33:49.400 --> 00:33:51.400
I should have asked you that my listeners need

00:33:51.400 --> 00:33:55.900
to know? I think we covered a lot. Brandon, thanks

00:33:55.900 --> 00:34:00.799
for taking a boring conversation about SEO. Kind

00:34:00.799 --> 00:34:03.220
of making it more boring. I'm just kidding around

00:34:03.220 --> 00:34:05.259
with you, but it really is something that's like

00:34:05.259 --> 00:34:08.179
over our heads, so it's hard to grasp. So I definitely

00:34:08.179 --> 00:34:11.519
would say call Brandon. Get your get the overview

00:34:11.519 --> 00:34:13.260
done right so that you can kind of see where

00:34:13.260 --> 00:34:15.920
you are. And then how expensive is it? Is there

00:34:15.920 --> 00:34:18.059
like? Is it something that you know spending

00:34:18.059 --> 00:34:20.780
$100 a month? You have to spend $500 a month.

00:34:20.800 --> 00:34:23.099
What does that look like with with? And I know

00:34:23.099 --> 00:34:25.000
it's all different and personalized for what

00:34:25.000 --> 00:34:29.039
their needs are, but average. Yeah, it really

00:34:29.039 --> 00:34:32.420
varies. It really does. It depends on the competitiveness,

00:34:32.639 --> 00:34:35.800
the keywords, how much SEO has been done to your

00:34:35.800 --> 00:34:37.980
website versus the competition. That's why I

00:34:37.980 --> 00:34:40.659
always offer that free website analysis. That

00:34:40.659 --> 00:34:43.960
way I can see what needs to be done in that strategy

00:34:43.960 --> 00:34:46.800
session together. Otherwise, I'd just be guessing

00:34:46.800 --> 00:34:48.719
and it could be a lot more or it could be a lot

00:34:48.719 --> 00:34:52.559
less, too, just depending. But on average, maybe

00:34:52.559 --> 00:34:56.719
1 ,000 -ish a month. So start with Brandon and,

00:34:56.719 --> 00:34:58.659
and which wouldn't be bad if that's, if you're

00:34:58.659 --> 00:35:01.099
selling, I mean, like one order could cover that.

00:35:01.260 --> 00:35:03.159
So that makes sense. The more I think about it,

00:35:03.159 --> 00:35:06.559
the more I it's like, it's like our every day

00:35:06.559 --> 00:35:09.039
of using Google. Cause that's the one I use all

00:35:09.039 --> 00:35:12.320
the time compared to. So what if you had a client

00:35:12.320 --> 00:35:16.699
that said, Oh no, all of us are Bing users. Is

00:35:16.699 --> 00:35:20.840
it similar with Bing or any of the other like

00:35:20.840 --> 00:35:23.889
not Google? sites that you're using a different

00:35:23.889 --> 00:35:27.110
search engine. Yeah, but it doesn't matter where

00:35:27.110 --> 00:35:28.989
the business owner searches. It matters where

00:35:28.989 --> 00:35:32.090
their clients are searching. Most people are

00:35:32.090 --> 00:35:35.309
doing Google. All right. I appreciate that. Thank

00:35:35.309 --> 00:35:37.610
you, Brandon, for your time, for being bold.

00:35:38.130 --> 00:35:41.690
Brilliant, obviously. And a B for Brandon. I

00:35:41.690 --> 00:35:44.409
love it. I rate this an A plus episode because

00:35:44.409 --> 00:35:46.050
you taught me something. You taught me a couple

00:35:46.050 --> 00:35:48.369
of things. I really, really am going to enjoy

00:35:48.369 --> 00:35:53.309
the Google Search Console. So I definitely, I

00:35:53.309 --> 00:35:55.409
love it, I love it, I love it. All right, so

00:35:55.409 --> 00:35:57.429
Brandon, thank you so much. Have a great rest

00:35:57.429 --> 00:36:01.250
of the day. Enjoy LA. There's a lot going on

00:36:01.250 --> 00:36:04.849
in your neck of the woods. So, oh yeah, wait,

00:36:04.969 --> 00:36:10.030
was it a tunnel collapse? Is that near you? Did

00:36:10.030 --> 00:36:14.590
you see that news? I'm not sure. Oh, don't worry

00:36:14.590 --> 00:36:16.530
about it. I deliver the news on Dateline, so

00:36:16.530 --> 00:36:20.050
I kind of know my news every night. I'm not too

00:36:20.050 --> 00:36:21.510
sure. Yeah, there is something though. So if

00:36:21.510 --> 00:36:23.250
you turn on the news, you'll see that there was

00:36:23.250 --> 00:36:26.429
a tunnel collapse, but they were able to rescue

00:36:26.429 --> 00:36:29.969
like, I think, 33 construction workers. I know,

00:36:30.070 --> 00:36:31.989
a lot going on. All right, I'm going to end the

00:36:31.989 --> 00:36:34.690
stream. Thank you so much. This is interesting.

00:36:36.230 --> 00:36:38.710
I loved it. I loved it. So thank you.