Episodes

This week we're continuing our conversation about the importance of environmental scanning and how that work can powerfully shape how we set ourselves up for success in 2024. We also dig into trends that we are likely to continue to see in 3 major areas: AI and Technology... and Human TouchEconomic UncertaintyThe Demand For Social Impact in BusinessWe also discuss the implications in each of these areas and how we can proactively think about what they mean for each of us. Resources Mentio...

The last six weeks of the year are upon us, and often that puts us in one of two modes: Panic because we’re not sure we’re going to be able to hit our goals and the ensuing frenzy of crazy energy takes over. OR Resignation. We look at our goals and decide it’s too late and push them off to the next year. I’m not a fan of that crazy frenetic energy, and operating in crisis mode never feels good. The second option - closing up shop for the busy holiday months - doesn’t work either! ...

In this week's episode, Jess digs into two of the four challenges she shared on last week's blog, challenges with your marketing and sales and how to deal with burnout in your business. She shares how these problems show up and offers practical ways you can address them. And, in the spirit of Thanksgiving, she dives into how challenges in your business open the door to gratitude... and bonus, you get a look into what she's celebrating and grateful for this season. Resources Mentioned: Cli...

Period poverty is an issue that affects 500 million menstruators globally. That's 1/4 of the global menstruating population. In today's episode, we dive into what: 1. What period poverty is and how many people are being affected by this in the U.S. and globally 2. The implications on an individual's physical, mental, and socioeconomic health when they are experiencing period poverty 3. 3 ways you, as a business owner, can help close gaps on menstrual equity and on issues that are impo...

What do you when the world is on fire and you feel like you have to respond? Or better yet, that you SHOULD respond? In today's episode, we're reflecting on how to determine when you should respond, the four characteristics that make a difference in challenging times, and how that may be different than your personal response. Resources mentioned in the episode: The Balance of Business Activism, Brand Identity, and Social Media - Jade Shebelski I Don’t Have to Post About My Outrage. Neit...

In this episode, Jess explains why having a multi-layered messaging strategy is the key to attracting right-fit clients. She breaks down the 3 layers of messaging, provides a practical example of what it looks like for a service-based business, and what to do when one of your layers of messaging is missing. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support an...

In this episode, Jess digs into how you can boost your business growth with a well thought-out messaging strategy that is rooted in your big idea. She breaks down: 1. Why your big idea is so important and how it connects to all the pieces of your business 2. How that big idea is connected to your ideal client... and why truly knowing WHO they are matters 3. What your big idea has to do with your brand identity 4. How to use it as part of your content creation efforts Your big idea is one o...

In this week's episode, Jess explains how you can use your theory of change to create your business strategy and then move right into 90 Day planning. She explains: 1. What a theory of change is and why it's important 2. How your theory of change translates into how you do business (aka your business strategy) 3. How to break down your business strategy into a 90 day plan and why it's beneficial from a business growth perspective 4. Tips to make the most of your 90 day plan Connect with ...

In this week's episode, Jess is diving into the power and importance of having a Theory of Change for your business. If this concept is unfamiliar, have no fear! We'll dig into what a ToC is, what it looks like practically for purpose-driven businesses, and why it's so important from a business growth perspective. Resources: Theory of Change: The Best Blueprint For Purpose-Driven Businesses Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jess...

In today's episode, Jess digs into the S.T.R.A.T.E.G.Y. Method, her framework for building, growing, and scaling an intentional business. She will walk through each piece of this framework and give practical examples of what it looks like to build a business that works FOR you. Additional Resources: The S.T.R.A.T.E.G.Y. Method The S.T.R.A.T.E.G.Y. Method - A simple approach to business planning Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/...

In today's episode, we're diving into the power of white space and how we can use it to grow our businesses. We'll talk about: 1. What white space is and where that term came from 2. Why it's so important to growing your business 3. 3 Strategies for creating more of it! Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potentia...

In this week's episode, we dive into a concept called VUCA. This term was coined by the U.S. Military in the 90s and was their attempt to showcase the changing nature of warfare. That concept has since been adopted by the business world and provides the perfect backdrop and explanation for the craziness we're all feeling. Today, we'll talk about: 1. What is VUCA? 2. How it shows up practically in our business 3. How we can counteract VUCA with VUCA', giving it a new narrative. Connect with...

In today's episode, Jess gets real about what's not serving us in business right now. It's clear that as entrepreneurs and business owners, we are all at max capacity... and not in good way. She digs into why this is a problem, the impact it's having on us, and offers up some ideas for how you can move from surviving to thriving in your business. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/je...

In today's episode, Jess offers up four ways you can make your sales conversations easier. She breaks down how to create a compelling offer and how to price with purpose. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk...

In this week's episode, we dive into why sales can be challenging for purpose-driven entrepreneurs, 4 symptoms that may indicate you're overprioritizing your mission (gasp! yes it's possible), and strategies for creating the right balance for your business. To schedule a call to dive into your sales strategy, click here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need ad...

In today's episode, Jess shares her story, from growing up in Egypt, a life-changing experience in Ethiopia, critical realizations along the way, and why purpose and impact matter to her! Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you busin...

In today's episode, Jess dives into: Why she started this podcastWhat is a purpose-driven businessWhy impact is important right nowHow to start incorporating impact today Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. S...