Episodes

Empowering Women Entrepreneurs in Egypt: Stories of Impact and Legacy Jess Sato continues her journey from Egypt, shifting her focus from the ancient legacies of women leaders to the modern women building Egypt's future. Highlighting inspiring stories of women like Asmaa, Laila, Iman, Soha, and Nirvana, Jess underscores how these women are transforming their communities through bold ideas and impactful actions. Jess emphasizes the importance of voicing and acting on imperfect ideas to ...

The Power of Big Ideas and Ancient Legacy from Cairo, Egypt In this episode of the Purpose and Profit Podcast, Jess Sato broadcasts live from Cairo, Egypt, revisiting a country that shaped her early years and global perspective. Jess shares her transformative experiences as a female business owner and teacher at the American University in Cairo, conducting workshops for female entrepreneurs and leaders. She discusses important topics such as visibility, leadership, and the legacy of po...

BONUS Episode of The Purpose and Profit Podcast with Lisa Katona Smith In this special episode of the Purpose and Profit Podcast, Lisa Katona Smith, TEDx speaker, educator, and author of Parallel Recovery shares her journey from teaching to pioneering an approach that supports families facing mental health and substance use challenges. Jess and Lisa discuss the importance of person-focused language, the role of families in the recovery process, and the personal experiences that led her...

Navigating the Precipice: Unleashing Your Big Idea In this episode of the Purpose and Profit Podcast, Jess Sato concludes a three-part series on women navigating the messy middle in business. Highlights include insights into the frustration and disconnect business owners often feel, with emphasis on the pivotal moment before transformative change, aka the precipice. Jess shares the compelling journey of Lisa Katona Smith, detailing her evolving leadership, from community support f...

In this episode of the Purpose and Profit Podcast, Jess Sato continues the series on real-life women who have overcome misalignments in their businesses to achieve rapid growth. Highlighting the importance of clarity and effective messaging, Jess shares the story of Jennifer Nelson, a successful realtor who struggled to communicate her value concisely. Through targeted messaging strategies, Jennifer was able to stand out in a saturated market. Business challenges often stem from messaging iss...

In this episode of the Purpose and Profit Podcast, Jess Sato discusses what happens when you realize you're building the wrong business. This is the first episode in a three-part series, featuring high-achieving, purpose-driven women who sought Jess’s guidance to realign their ventures. Jess shares the story of Jen Morris, who transitioned from a successful health and wellness business to founding "Renegade Motherhood," a progressive community for mothers who are also running businesses. Jess ...

In this episode of the Purpose and Profit Podcast, Jess Sato explores the concept of the "upper limit problem," a term coined by Gay Hendricks in his book The Big Leap. Jess explains how this subconscious ceiling can affect your messaging and overall success. She shares her personal experience with overcoming her big idea threshold and emphasizes the importance of speaking unvarnished truths. She provides practical exercises to help listeners identify and articulate their core bel...

In this episode of the Purpose and Profit Podcast, Jess Sato delves into the concept of the "big idea", addressing common fears and misconceptions surrounding it. She shares her personal journey of wrestling with her own big idea and offers insights into the hurdles of clarity and permission. Jess encourages entrepreneurs to recognize the truths they've been holding back and provides three introspective questions to help uncover their big ideas. Tune in to learn how to navigate th...

BONUS #3: Creating Clarity in Chaotic Times In the final episode of a special three-part series, business growth and visibility strategist Jess Sato emphasizes the importance of clarity in navigating business uncertainties. Jess delves into why internal clarity is crucial in volatile environments, offering actionable questions to help business owners gain focus and alignment. She shares personal insights, tools, and invites listeners to distill their ideas into coherent strategies and v...

BONUS #2: Strategic Investing in Uncertain Times In the second bonus episode in this Navigating Uncertainty series, Jess Sato discusses how to strategically invest in your business during uncertain economic and social times. Jess underscores the importance of not retreating but rather doubling down on alignment and strategy to create clarity and momentum. She shares her own experience of auditing business expenses, making strategic cuts, and investing in long-term growth opportunities, ...

Navigating Business Challenges: A Bonus Series In the first of 3 bonus episodes of the Purpose and Profit podcast, Jess Sato addresses the widespread struggles faced by female business owners amid economic uncertainty, political chaos, and a trust deficit in the industry. Jess outlines a step-by-step strategy to stabilize business operations, reconnect with strengths, assess and realign business goals, seek support, and rebuild with intention. This episode aims to provide actionable insights f...

Amplifying Women's Voices: The Smart Investment Society Needs In this episode of the Purpose and Profit Podcast, host Jess Sato discusses the crucial importance of investing in women's ideas from both societal and business perspectives. Inspired by International Women's Day, Jess delves into data highlighting the success and profitability driven by women-led businesses. She challenges listeners to acknowledge the systemic barriers that women face, especially under an administration th...

Asking for What You Deserve: The Transformative Power of Owning Your Value In the fourth and final episode of the 'Why Isn't It Working?' series on the Purpose and Profit Podcast, host Jess Sato explores the critical importance of asking for what you truly deserve in your business. Through a personal story involving a canceled trip and a $27,000 contract, Jess highlights the systemic challenges women face in asserting their value. Jess discusses how reclaiming your voice and setting clea...

Finding Clarity: Cleaning Your Business Lenses In this episode of the Purpose and Profit Podcast, host Jess Sato discusses the common challenges business owners face when they feel stuck or disconnected from their core idea. Jess uses the analogy of dirty glasses to explain how old identities, mixed messages, and vague offers can obscure our vision. She emphasizes the importance of gaining clarity on one's big idea to align business efforts and strategies effectively. Jess shares her per...

Strategic Restructuring: Avoiding the Trap of Burning Your Business To The Ground In this episode of the Purpose and Profit Podcast, host Jess Sat continues the four-part series 'Why Isn't This Working?' by discussing the frustration business owners feel when they are "rootbound" and the urge to burn everything down is at an all time high She emphasizes that starting over isn't necessary; instead, a strategic rebuild is key. Jess draws parallels to her own experience of creating the perf...

Breaking Free from Business Stagnation: Identifying When It's Time to Repot In this episode of the Purpose and Profit Podcast, host Jess Sato introduces a four-part series titled, "Why Isn't This Working Now?" Jess shares personal experiences and discusses the common struggles of successful entrepreneurs who feel stagnant despite their accomplishments. She uses the metaphor of a "rootbound" plant to illustrate how business owners often outgrow their current business models, leading to bur...

Stepping into the Ring: Embracing Visibility for Business Success In this episode of the Purpose and Profit Podcast, Jess Sato shares a story inspired by a podcast episode from The Art of Manliness featuring boxing trainer Teddy Atlas. Jess discusses the parallels between boxing and business, emphasizing the importance of stepping into the ring, choosing visibility over excuses, and leaning into discomfort to achieve success. She highlights the necessity of being seen and heard to make ...

In this episode of the Purpose and Profit Podcast, Jess Sato challenges the common misconception that you need to be everywhere to make an impact. Reflecting on her own experiences and industry trends, Jess explains why being scattered across multiple platforms can lead to burnout rather than results. Instead, she advocates for a strategic approach to visibility—focusing on your strengths, understanding your entrepreneurial type, and creating a system to captivate, cultivate, and convert your au...

How do we master client attraction when everything feels like a dumpster fire? In this episode of the Purpose and Profit Podcast, Jess Sato explores the pressing issue of finding clients consistently during times of economic and political uncertainty. After working with hundreds of business owners, having a strong client attraction system and taking consistent action are essential to business growth and creating impact. Jess highlights the need to captivate attention, connect meaningfull...

Building a Future Through Her Voice: The Power of Investing in Women's Ideas In this special International Women's Day episode of the Purpose and Profit Podcast, Jess Sato shares her keynote address highlighting the challenges and opportunities for women in leadership and innovation. She discusses the pervasive obstacles women face, including bias, lack of funding, and underrepresentation, and offers a powerful call to action to invest in women. Using personal anecdotes and compelling stati...

Overcoming Fear and Embracing Visibility: Empowering Women Entrepreneurs In the final episode of this four-part series on invisibility, Jess Sato addresses the importance of overcoming fear and embracing visibility in business and the broader cultural and political landscape. She acknowledges the current volatile environment and discusses how fear can paralyze, especially for marginalized groups. Jess shares her personal journey with fear and provides actionable steps to confront and man...

In this episode of the Purpose Profit Podcast, Jess Sato discusses the importance of visibility and why silence is not an option. She references Sharon McMahon's book The Small and Mighty and highlights notable women like Malala Yousafzai, Ruth Bader Ginsburg, Angela Grimké, Shirley Chisholm, and Rosalind Franklin, emphasizing their pivotal roles in history. Jess stresses the importance of women's voices in various fields and encourages listeners to challenge the status quo and not let fear sil...

In this episode of the Purpose and Profit Podcast, Jess Sato discusses the challenges female entrepreneurs face regarding visibility, citing the "double bind" - a societal expectation for women to be visible but not too visible. Drawing from the Barbie movie and personal experiences, Jess explores the cost of staying silent, the importance of embracing one's voice and story, and offers strategies to break free from the double bind. These include reframing visibility as a service, getting clear ...

In this episode of the Purpose and Profit Podcast, Jess Sato introduces a four-part series focused on confronting the invisibility many female entrepreneurs face. Drawing inspiration from Harry Potter's invisibility cloak, Jess explores the high cost of staying hidden, both personally and professionally. She discusses the importance of visibility, how it impacts confidence, and the necessity to stand out to create meaningful change. The episode also introduces an upcoming Visibility Breakthrou...