Episodes

This month on AuthorU-Your Guide to Book Publishing with host and The Book Shepherd Judith Briles, it’s been a deep dive into book marketing. From concepts, to roll up your sleeves and jump in strategies. This week, Susan Gilbert is feature. You will love her: - Mindful Marketing … Mm Mm Good positioning; - how to stay away from slime marketing; -non-nonsense updates to SEO; -projected top tips for book marketing and author positioning in 2018. Tune in to the podcast:it's another author success ...

Let's face it--we authors want to hit the bestseller's list--as often as possible. Joining Judith Briles The Book Shepherd, eBook strategist Ellen Violette reveals a variety of strategies to soar eBook sales and position. -What the 3 levels of bestseller launches are. -2 distinct types of promotions. -How to get found and sell more books in Kindle. -How to create an ongoing eBook selling strategy. -Why authors should use the Amazon pricing recommendations. -What an urgency bonus is and why autho...

Imagine this: all of a sudden, you don’t have access to website. Or your webmaster or tech support has flaked on you. -What happens if your VA, webmaster, tech support disappears or gulp, dies? -What are you going to do? Authors—make sure you avoid website disaster. Do you know everything you should know? Bet not—Get 9 essential items that are musts for the new year-this is a must listen to podcast with host Judith Briles and AuthorU-Your Guide to Book Publishing

Have you ever wondered what’s the correct order of pages in the Front of a book? How about the Middle or the Body? And then, of course, the Back of the book. This edition of AuthorU-Your Guide to Book Publishing reveals: - The Anatomy of the Book—all the essentials; -what they are; -what order each should be placed in. Join host Judith Briles, The Book Shepherd in this edition of AuthorU-Your Guide to Book Publishing—it’s an hour podcast:

Nonfiction authors have plenty of questions. About websites; about book marketing; about building a following; and being successful. Joining Host Judith Briles is Stephanie Chandler, founder of the NonFiction Authors Association. Your take-aways include: -essentials for book and author website -tips for blogging about expertise and book -marketing strategies -identifying the ideal target market -#1 thing to do to create a year-round blog calendar and, as always, so much more. Another great show ...

Get ready for a lively and informative how-to Podcast around pitching to Podcasters and Radio in today’s media landscape. What we know: it’s changing. Joining Judith Briles is Jackie Lapin of ConsciousMediaRelations.com. -Learn ways to deal with odd-ball questions; -How to handle follow-ups and call backs; -How to do your pitch and who to; and of course, much more. Another great show with AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.

In less than 55 minutes, The Book Shepherd® Judith Briles nails down 26 ways to market your books—take the time to listen in, there are nuggets everywhere. Take-aways include: -Turn your website into a marketing magnet. -How to use give-aways to goose sales. -When to create a website makeover. -How to add an opt-in offer to gather names. and so much more ... The savvy author will have note taking ready to go. Another excellent show from AuthorU-Your Guide to Book Publishing.

I love the idea of having instant access to speaking leads for my clients—both on the stage on cyber summits. Add the mix of radio and TV and woot—it’s a home run. In this edition, I intro you to SpeakerTunity for authors and speakers. With me on this podcast is Jackie Lapin, CEO of SpeakerTunity.com and ConsciousMediaRelations.com. Get ready for plenty of WOWSA tips to become a hot, sizzling magnet to bookers and meeting planners. Yes, I do love it! Another great show with AuthorU-Your Guide to...

Critical questions for all authors: -Is your website the Walking Dead? -Are you dated in what you are currently doing for position power with your marketing? -Are you still acting like a dinosaur in using social media? Judith Briles and Joan Stewart deliver hope and how-tos to catapult authors into the reality of what needs to be in every Author’s Tool Kit. Sometimes the simplist things deliver the biggest “bang” for recognition and publishing power for authors—many start with the website and el...

Get ready to dump a boatload of items that are holding you back from author success. Nancy Juetten joins Judith Briles to destroy the reality of most author’s boring bios—just say, “bye-bye”. -Get the 3 elements that can destroy the first “hello” and learn how to build the buzz you and your book should command. - How to create a "hot" introduction when you speak - How to avoid the 3 "duh" scenes that will bomb book sales and so much more. It's Author YOU, your guide to book publishing.

The Holidays are popping and it’s just not in December! Holidays bubble up throughout the year—are you pitching your book marketing to tie in with them? When should you pitch bookstores for December? Ideally, you do it in August—otherwise inventory moneys have already been spent … that’s when. -Today’s show is about the alternative: how about Valentine’s Day or Mother or Father’s Day. -What about Easter Shopping or setting up for the “beach read”? -What about all the “breaks” kids have in school...

Authors hear it every day-"You need book reviews." Yes you do... but there are legit ones ... and ones to avoid. Dr. Judith Briles, The Book Shepherd, has Patti Thorn, managing partner for Blue Ink Reviews as her guest today. You will learn: -When it makes sense to get a paid review and who to get it with. -What to do with a review when you get it. -What to do when you get sucky or negative review. -and much more. Yup, it's another informative and excellent show on Author YOU-Your Guide to Book ...

OH YES—The Book Shepherd® Judith Briles and Author Virtual Assistant Kelly Johnson dished up plenty of tips and essentials that will generate author and book publishing success. Such as: change the “About” tab on your website to “About and add your name”—it will add more juice for SEO positioning. Lots more on today’s AuthorYOU-Your Guide to Book Publishing edition-podcast:

Authors want to sell books--lots of them. One of the best ways to move them is through the power of "the mouth"--speaking. Today's AuthorU-Your Guide to Book Publishing show features Judith Briles drilling down into how to create/craft a speech around your book and getting meeting planners and groups to hire authors--pay them--and sell books. Tune in--it will make a difference for any author who wants to sell truckloads of books. Another authorcentric show with Dr. Judith Briles, The Book Shephe...

One of the new stars at this year’s Extravaganza was Dan Kaufman. We’ve never had an expert on marketing funnels on our platform before. He laid out the four components; what works with Facebook ads (and what doesn’t and why we should avoid boosts) and so much more. In this edition of AuthorU-Your Guide to Book Publishing, he revealed why we all need to download the Instant Articles plugin for website; the four essential steps every successful marketing funnel has; how to create a drip campaign ...

Ghostwriting is a special collaboration between an author and an individual who takes the authors “work”—notes, previous work, interviews (you name it)—and brings “life” to a book. It can be for a novel of all genres or a nonfiction book. It can be a conversion from a nonfiction book into a novel. Anything can go. Finding a ghostwriter who has the right talent; the right twist; gets the author’s concept and voice plus knowing what it costs and time involved are all covered in this edition of Aut...

Imagine a place where you can pitch your book for publication and distribution. Imagine visiting a book printer where you can see HOW a book is made. Imagine having access to publishing pros for guidance on what to do next. In this edition of AuthorU-Your Guide to Book Publishing, Dr. Judith Briles has the team of Thomson Shore revealing the Booktoberfest event that includes a Pitchfest where 20 authors have the opportunity to "pick me" for full editing, design, printing and distribution. How co...

Setting up a publishing Business can be confusing and frustrating. Knowing what's deductible; what taxes need to be paid; and what's deductible are essential from the beginning. Host Judith Briles opens the door so authors don't get caught up in tax mania. -How to set up a publishing business and knowing what deductions an author or writer can take; -how to maximize them; -what percentage of the house is allowable and how to take a flat deduction on home offices without calculating percentages f...

How would like to be able to work with a high end book printer that also can deliver full distribution (think Baker & Taylor and libraries) and warehousing for your books for peanuts in warehousing and fulfillment costs? That’s what Thomson Shore has put together in its special packaging for small presses and self-published authors. With Judith Briles, The Book Shepherd® is Jerry Friends, Director of Publishing at Thomson Shore. -how to save money on book distribution -how to get warehousing for...

Does Facebook make you nutsy with all its changes? Can authors really sell books using it? Would you like some insider tips on what to do and what not to do in marketing books and using Facebook? That's what you will get in this edition of AuthorU-Your Guide to Book Publishing, host and The Book Shepherd Judith Briles has Andrea Vahl, social media consultant and expert in all things Facebook deliver a boatload of how-to ideas including: -How to use Facebook Live -How to use ads and when to boost...

Got book? If you do, are you talking about it? Have you thought about creating a "live" event around its theme or your expertise? Did you know it could be a cash cow for you? In this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd your will learn why, what and how to create a variety of "live" events that will promote you and increase book sales. -knowing where to start and what formats to use -using teleseminars, webinars, workshops, multi-day events -...

Hey Fiction authors--YES, it's harder to sell books to NY per Donald Maass, legendary book agent. But it doesn't mean you can't. And for all writers, no matter if your goal is be picked up by a publisher or if you are publishing yourself, you need your book--your writing--to be the best it can be. This edition of AuthorU-Your Guide to Book Publishing is all about being a rock star writer and selling books. You will take away: -which format to publish within; -creating speedy reads vs. beachy rea...

Get ready for a WOWSA podcast--it is a “two-fer” … Lots of goodies about using the public domain to expand an author’s book line or to incorporate material that you don’t have to worry about the dreaded plagiarism word … plus great tips to write really, really, really fast. Daniel Hall is be guest. Your take-aways include: -sizzling tips for #authors and #writers to write a #book really fast; -99.9% of all written things US Gov produces is game to use in your # book / writing; -2 awesome Resourc...

Readers often think a book should be a movie. Authors often think that their book should be a movie. If you are one ... then this show is for you. It's all about screenwriting, script consultants and adapting a book. With host Judith Briles, The Book Shepherd, is Danny Manus, the author of NO BS for Screenwriters: advice from the Executive Perspective. Known for his "no bullscript" consulting, you will learn: -how to pitch your story; -whether your book is adaptable; -how to break into Hollywood...