Episodes

Publicity veteran Irwin Zucker joins host Judith Briles on this edition of AuthorU-Your Guide to Book Publishing podcast. With over 60 years in promoting authors, Irwin offers imagination and insight to what’s happening in today’s PR world. His sage advice: it’s going to be up to the author—he or she is the primary conduit to selling the book. Did you know that email is the preferred way to contact the media? It is. One of the excellent tips veteran Irwin Zucker shared was that authors should im...

Did you know that an essential ingredient for writing and publishing success is "patience"? Yep, that's what publishing expert Jane Friedman, the author of The Business of Writing reveals on this edition of AuthorU-Your Guide to Book Publishing. She joins host and The Book Shepherd Judith Briles and reveals: -the top three mistakes writers and authors make -what the two key publishing personalities are -what's going on in publishing today -what value literary agents deliver -what's happening in ...

-Most authors would love to increase their efficiency in the writing process. -Most authors want to sell lots of books. -Most authors want to know how to get through the publishing maze. Get the latest on what speedy publishing can do; what potholes to avoid; and a variety of tips and how-tos that can excel writing and publishing tasks. Dan Janal is the featured guest on AuthorU-Your Guide to Book Publishing with host Judith Briles. His book, Write Your Book in a Flash delivers a fast hour of sa...

Internet Marketing powerhouse Tom Antion joins The Book Shepherd Judith Briles for an indepth show on how to create a seven-figure internet marketing strategy. It all comes from one word: copywriting. When authors use the right words in the right context, is a homerun for creating mega sales. No author can afford to miss this how. You will get a variety of tips, tricks and strategies to create a career and soar the one that you are in. An excellent show on AuthorU-Your Guide to Book Publishing w...

Do you know what LinkedIN can do to PUSH your book sales? Mike O’Neil of Integrated Alliances joins Judith Briles The Book Shepherd for the hour, deep-diving into how to use the Sales Navigator tool can micro-target your audience and deliver results. Your take-aways include: -advancing you as a "thought leader" -pitching directly to who really wants to know about your book or products -how to position your book as a corporate give away or gift Another thought provoking and action / to do podcast...

Writing clearly calls on different sets of mental processes – those involving creative, nonlinear thought, and those involving willpower, structure, discipline, etc. They have to collaborate like players on a team – when they’re out of whack one way or another, either the creativity suffers or the productivity suffers. It’s a pain in the tush at times. Then there’s the first process of “self-editing”—which is essential. During self-editing, all of our worst attributes come out: impatience, self-...

The #1 mistake #authors make when it comes to finishing their #books and moving to print is that they don’t use a book designer-someone who does book design for living. In this AuthorU-Your Guide to Book Publishing podcast, host and The Book Shepherd Judith Briles delves into all things book printing with expert Meg Souza of Total Printing Systems (www.TPS1.com). -Did you know that you can sprinkle color throughout your book without spending much? It’s a great way to make chapter openers pop. -H...

How would you like the LONG view on SHORT talks? In this edition of AuthorU-Your Guide to Book Publishing, Sam Horn joins host Judith Briles for a lively "how to" on create a TED like talk. The result: You will rock! If you are planning a 10-20 talk, you will love this podcast. - Condense your premise into an attention-grabbing sentence and tagline. -give your big idea a sense of urgency so people are motivated to act on it. -What you should start with in every speech. -Avoid INFObesity--even on...

Do you have a book or one that is due out in the next six month? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key components of her new book: How to Create a $1,000,000 Speech. She’s done it and believes that you c...

Your website is an essential part of your author and book marketing tool box. Joining The Book Shepherd Judith Briles is Michelle Renee of StreamlineYourBiz.net. The topic: author websites. -What to do when you are creating one; -what to do if yours is losing traffic and needs help getting back up; -what essential questions you should ask before you start; -what answers you need to know; -what are the “must haves” for today’s website and much more! Listen in and LEARN what to do for your website...

Is LinkedIn a mystery to you? For many authors, it just be the ideal place to position you as an expert, resource, marketer. Book Publishing expert and host Dr. Judith Briles has answers for you to questions you didn't even know to ask about how to use LinkedIn in today's publishing market on AuthorU-Your Guide to Book Publishing. -Have you created a company page on your LinkedIn profile? -Did you know that it’s a way to push out what you are doing and carries additional clout, especially for bu...

Authors who are successful have a “core” message. They get that they need to know and embrace the who, what, where, when and why in their writing; their publishing; their marketing. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles and Mara Purl explore how to take the buzz in your ear to the words within your book. You will learn how “self-messaging” creates the foundation—the core that you will keep coming back to for your success. Listen in and discover why your "core me...

Videos are important for promo, visibility and connecting with an author’s tribe. -Are you making them? -Are you placing them in all the right places? -Are you stuck in figuring out which tools to use? Get the answers with Video expert Susie Scott of SusieScottMedia.com in the latest podcast from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Dr.Judith Briles.

The latest buzz phrase in the author world is “hybrid publishing”. There are plenty of red flags to look out for and questions to ask, starting with: -What is it? -Is it another lure for naïve wannabe authors? -Can an author make money? -What do authors need to know? -What do authors need to ask? -Tips on how not to get duped. All good questions and podcaster and host Judith Briles digs in and does the “reveal” in this week’s edition of AuthorU-Your Guide to Book Publishing.

It’s OMG time with Amazon selling for authors and publishers. This is one “reveal” of the Amazon Beware podcast with Judith Briles, The Book Shepherd and Amy Collins. -Did you know that If you are pushing your #book out via Amazon—it’s “one-click” may bypass free Prime shipping? -Did you know that If you are selling #books on Amazon … heads up on the new “default method” it has tossed into the ring—really bad news for authors and publishing? -Did you know that Amazon is raising hell and throwing...

What are AT&T, #authors and #publishing companies discovering to create rapid and global discovery for products (meaning #books)? It's an excellent question ... and we've got answers. That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining The Book Shepherd, Judith Briles is Daniel Langston, COO of BookGrabbr, a new way to do viral book marketing. -Do you want to sell more #books? -Do you want to get the word out about your book globally? If yes—this is the podcas...

It’s always fun when Publicity Hound Joan Stewart joins the AuthorU-Your Guide to Book Publishing podcast. This week, we drilled down into 16 hot tips for creating hooks and angles to lure in producers and reporters for you and your book. -tips for Fiction authors. -tips for nonfiction authors. -discover why being a contrarian rocks in hooking media. -discover Squirl.co, a tool that fiction authors can use to draw readers to locations in their books. --and as always, so much more. Join in as Dr....

If you want to have your books available to any buyer, you have to be on Amazon. The question is: Are "eyeballs" finding YOUR book? The will be after this podcast on AuthorU-Your Guide to Book Publishing. Face it: Amazon has opportunities … and plenty of challenges and its Marketing Services (AMS) became the game changer for serious authors/publishers and marketing their books. With multiple areas to place your marketing budget toward, the end result will move more eyeballs to a book. The more t...

Ace book marketer John Kremer joins AuthorU-Your Guide to Book Publishing host and The Book Shepherd Judith Briles on all things Pinterest. -Do you know about Tip-O-Graphics? -Have you thought about gutting ALL your Boards and doing a total redo … using only key words, phrases that Pinterest visitors would be searching for? -Have you thought about dumping, merging, renaming your Boards to be totally "SEO" and "Search Friendly" to users? -Did you know that when you change the name of any Board, t...

More times then not, book signings and trade shows can turn into "dreaded" events. Who wants to JUST sell 4 books at an event? Nobody, that's who. Host and The Book Shepherd Judith Briles reveals 11 tips and strategies to rock and score. Sell your books out. Connect with your book visitors. Another excellent podcast on AuthorU-Yuor Guide to Book Publishing.

Every author needs juicy Socialmedia tricks from the cyberworld for any book. On the Author U Your Guide to Book Publishing podcast this week, host and The Book Shepherd Judith Briles has Melody Jones, aka Social Media Melody. They explore how to: - get much needed breathing space in your bookmarketing-podcast; -why you don’t want to look like a “content mill” on social media; -why to create a Live Video Show on Facebook and how long; -their #1 fave: SocialMediaExaminer for the best step-by-step...

Legal stuff and “this n that” is often a challenge for authors. From when to file the copyright on your book to determining if you should file for a federal trademark or just stake out your territory with a declaration, you’ll come away with the answers plus much more. IP attorney Julie Bernard joins Judith Briles on the AuthorU-Your Guide to Book Publishing podcast to delve into those areas plus much more. -Get the nitty gritty on creating a pre-nup with publishing providers as will as future b...

Rounding out the fourth show on advanced book marketing for self-published authors, Kathy Meis, founder of Bublish joins host Judith Briles. You will learn: -How to identify what a book marketing channel is. -How to create a virtual book store. -Why story telling is essential for nonfiction books. -Why authors need to start small with ads. -How to get to a solid sales vs. being surrounded by lookie-loos. Another excellent, in-depth publishing podcast with Dr. Judith Briles, The Book Shepherd.

Book marketing expert John Kremer joins Judith Briles for this week’s podcast. It's all about discovering whats old, what's new, what's hot and what's so blue in book marketing for 2018. Get ready to discover what’s hot for authors in 2018 for book marketing, facebook ads, building lists, building tribes and tracking what they do, creatings videos, and #bookmarketing for those who don’t want to. It's another fast-paced show that is loaded with ahas and insights.