The podcast for brands that want to target & engage more moms.

Episodes

156. Partytrick Makes Event Planning Effortless for Busy Moms & Brands - Virginia Frischkorn
Aug. 12, 2025

156. Partytrick Makes Event Planning Effortless for Busy Moms & Brands - Virginia Frischkorn

EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event planner and founder of Partyt...
155. Red vs. Blue Customers: Drive Growth with this Non-Political Approach
Aug. 5, 2025

155. Red vs. Blue Customers: Drive Growth with this Non-Political Approach

EP 155. In today’s increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether? On the lates...
154. The Emotional Side of Value-Based Marketing - Emily Lyman
July 16, 2025

154. The Emotional Side of Value-Based Marketing - Emily Lyman

Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messaging to connect and convert with more moms and other custom…
153. Fix Your Messaging Fast – workshop options
May 27, 2025

153. Fix Your Messaging Fast – workshop options

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in abo...
152. Stop Guessing. Start Benchmarking Your Marketing with AI.
May 13, 2025

152. Stop Guessing. Start Benchmarking Your Marketing with AI.

EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI uses real-time data to fl...
151. Reach Women Going Through Menopause – ByWinona.com
April 30, 2025

151. Reach Women Going Through Menopause – ByWinona.com

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect wi…
150. Understand Mompreneurs to Win Her Business - Jacqueline Green
April 1, 2025

150. Understand Mompreneurs to Win Her Business - Jacqueline Green

EP 150. Want to sell to mom entrepreneurs? First, you need to understand their juggle. In this episode, host Sarah Panus is joined by business owner and mom Jacqueline Green, of Behind the Design, to dive deep into the daily struggles, desires, and decision-making process of mompreneurs. Learn what…
149. 8 Unexpected Industries Moms Have Big Buying Power
March 18, 2025

149. 8 Unexpected Industries Moms Have Big Buying Power

Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions.
148. Inside Nickelodeon's Approach to Engaging Moms and Kids
March 11, 2025

148. Inside Nickelodeon's Approach to Engaging Moms and Kids

EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsible for overseeing Broadway shows, the Nickelodeon C…
147. Psychology Behind Marketing to Women - Rob Garay (part 1)
March 4, 2025

147. Psychology Behind Marketing to Women - Rob Garay (part 1)

EP 147. What's the psychology behind marketing and what questions should we be asking ourselves when we're trying to reach more moms/women versus men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Ma...
146. Secrets to Repeatedly Selling Out Children's Events in North Carolina
Feb. 18, 2025

146. Secrets to Repeatedly Selling Out Children's Events in North Carolina

Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google reviews; Facebook groups to local mommy blogs; referrals to rep…
145. Mobile Marketing to Moms - Jennie Lewis, Airship
Feb. 4, 2025

145. Mobile Marketing to Moms - Jennie Lewis, Airship

EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to ...
144. My 3 Storytelling Pillars and How to Pick Yours
Jan. 28, 2025

144. My 3 Storytelling Pillars and How to Pick Yours

EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why ...
143. Engage Moms With Enriching Video Content – Matt Cornelison, FUNGI Media
Jan. 21, 2025

143. Engage Moms With Enriching Video Content – Matt Cornelison, FUNGI Media

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees as...
142. Bumpin Blends Smoothies Simplify Life for Busy Moms – Lisa Mastela
Jan. 14, 2025

142. Bumpin Blends Smoothies Simplify Life for Busy Moms – Lisa Mastela

EP 142. Moms decide what she and others around her eat. Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage &...
141. Storytelling Tips for Home Industry Success – Ericka Saurit
Nov. 26, 2024

141. Storytelling Tips for Home Industry Success – Ericka Saurit

EP 141. Women make a majority of decisions in the home industry. There’s a lot of products and services sold in the home industry from interior designers to manufacturers and retailers. So what marketing and storytelling wor...
140. SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SEO Expert
Oct. 29, 2024

140. SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SEO Expert

SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand’s SEO practices to better capture the attention of moms. Moms control a…
139. Reach Moms Locally: MoCo Mom Community - Kiley Stromberg
Sept. 17, 2024

139. Reach Moms Locally: MoCo Mom Community - Kiley Stromberg

How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and addressing challenges local mothers face. Ideas and opportunit…
138. ANNOUNCEMENT: Marketing to Moms Pivot
Aug. 13, 2024

138. ANNOUNCEMENT: Marketing to Moms Pivot

Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want to target and engage moms. Listen to Sarah's quick announcement and wh…
137. Inside Forum for Naturals Community - Ted Ning
Aug. 6, 2024

137. Inside Forum for Naturals Community - Ted Ning

Forum for Naturals community founder, Ted Ning shares advice to help brands build and nurture engaged communities. Approaching it like a science experiment, Ted shares learnings, mistakes, listening, and high-level thinking he's learned to build and grow successful communities for marketers and sus…
136. REI’s Premium Content Arm: Co-op Studios
June 11, 2024

136. REI’s Premium Content Arm: Co-op Studios

EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content a...
135. REI's new #OptOutside Summer Campaign - Paolo Mottola
June 4, 2024

135. REI's new #OptOutside Summer Campaign - Paolo Mottola

EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands naviga...
134. Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3)
May 15, 2024

134. Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3)

Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as part of your content marketing strategy. Get Helen’s free video training below. + Don’t forget…
133. Interact's AI Quiz Maker - Josh Haynam
May 1, 2024

133. Interact's AI Quiz Maker - Josh Haynam

EP 133 - [Part 2 of 3 quiz mini-series] Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + Interact’s ...