"Learning how to write is universal. It's never going anywhere," states John Romaniello. John has been named "Top 100 Most Influential People In Fitness." He wrote his first article in 2002 and now, with several e-books, courses, sites, a best seller, and a few thousand clients to his credit, John…
"How we're accessing fitness has evolved. In the past, 2% of gym members were buying other fitness experiences. Now it's over 25%," says Founder and 20+ year fitness veteran and marketing & media executive Joanna Stahl. "I'm going to be in Houston tomorrow, what cycling class should I go to?"…
First Credit is a leading company in the Accounts Receivable space with an impressive, 25 year history. They work with over 4,000 clubs and have integrations with all the main point of sale providers. "This is usually only a $100-$200 bill. It just needs a talk. We're a non-threatening, consultative,…
Workout Anytime began in Douglasville, Georgia in 1999 with a converted, 3,200 square foot facility. After 10 months, they had $800,000 in receivables and "knew we were on to something," said Co-Founder John Quattrochhi. "We had no idea we'd be franchising one day either!" he states. They sold their first…
"Why wouldn't you give free sessions? It doesn't cost you anything!" is an incorrect and unfortunately, all-too-common refrain that 22+ year industry veteran Zach Lucas hears often. "We've seen studies that show people prefer incentives 3 to 1 over discounts!" The results that Promotion Vault customers are seeing clearly bear…
86% of athletes recruited into their first jobs are promoted within 18 months. However, 64% are graduating without a job in hand. 97% are not receiving a job through relationships with the Athletic Department either. The Athlete Book is going to change all of this & will connect athletes to…
Dr. Jaime Schehr is one of a small number of people who is both a Registered Dietitian and Naturopathic Physician. After serving as a clinician in Mount Sinai for 12 years, she began her own practice in addition to starting Xfit Lab which has worked with companies like Soul Cycle…
"You have to have sat on the operating side of the table if you want to be really effective in this space," states Leigh Randall, Managing Partner of Topspin Partners, a leading private equity firm in the HALO sector & consumer products and services space since 2000. "We hear over…
"I'm naturally scrappy, I love a good challenge. . . I don't need to be a hero and do it alone!" says Jackie Stauffer, CEO & Founder of the innovative company, RECESS. A former college athlete, Estee' Lauder & Equinox Fitness marketing executive, RECESS was born (like many companies) from…
Ron is currently the CEO of Daxko but spent 26 years with Reynolds & Reynolds--the leading tech company in the retail automotive space. Jeff founded Club Automation which Daxko acquired in January, 2018. This chat with these two highly seasoned executives runs the gamut from the benefits of partnering, why…
Hari Singh was the Dairy Barn President for 15 years and learned about this "CrossFit thing" when it started making waves in NYC. He became a convert and started CrossFit NYC (the 16th CrossFit affiliate in the world.) With 26 instructors on staff and 2 locations, "We never thought we'd…
One day, Elana Frankel, Co-Founder of Indigo & Haze--a highly curated CBD marketplace specializing in plant-based wellness, beauty, and living--was in Miami and the next? She was in the hospital having a CAT scan. The doctors still don't know what happened but they do know she suffered a TBI. (Traumatic…
"Save your money before you open your studio. You should have a minimum 3 months, preferably 6, of your operating budget in the bank before you open," states Julian Barnes, Co-Founder of the Boutique Fitness Summit ("BFS") which organizes 1-day summits in DC, NYC, and Chicago. Julian has been around…
Focused on the place where "entertainment meets fitness," Crunch Fitness was a huge game changer when they first started. Cyrus, an 18+ year industry veteran & the Senior Vice President of Group Fitness Programming, discusses complex issues such as which type of programming to use in your facility. Top things…
Wayne Strobel's ambitious goal is to have Beachbox become, "The Disney of health and wellness, creating cohesive brand experiences in our studios, at home, on our mobile devices, and online." Beachbox is "more than just a gym" and Wayne's extensive in the retail sector helped shape their mantra, "Build, Burn,…
30 Minute HIT initially started in 2004 as a small idea that took hold in a "traditional" MMA gym. Now with 71 brick & mortar locations in Canada and the USA, it was, "Initially an experiment to see if people would get results and become attracted to the program. It…
With two successful exits behind her, Founder Gail Levy wanted to aid a friend who was searching for something to minimize effects of chemotherapy. With 150 research papers backing it up (there are many more now, 5 years later) molecular hydrogen came on her radar. The first few years were…
Using a device called the Cryoskin (and in only 28 minutes per session) how does $38K in revenue the first month with no advertising sound? "It's already happened and the top distributor in the USA is doing approximately $65K per month," says Co-Founder Simon Mansell. "It's hardware as a service,"…
Brian Gallagher and his partner started Throwback Fitness in April 2014 in NYC. They raised less than 100K from friends and family and crafted "the world's funnest workout." Both former investment bankers, neither had experience in fitness which was, "A big plus," says Gallagher. "We went lower risk initially because…
Tom Hatten, Mountainside Fitness Founder, signed his first lease in 1990 and went on to build 17 clubs, making the company the largest independent operator in Arizona. Each club has at least 80 group classes with 3 very large studios. With child care and many other amenities, "We live at…
Indoor cycling without the mirrors?! YES! And there's a specific reason why Nick Staples, Founder of Zenergy, does it that way. Zenergy started in Charleston, VA in July 2015 and focuses strictly on secondary markets. They've quickly grown to 3 studios with plans for an additional 10 in the next…
"The worst thing you can do as a gym owner is think because you work out, you know how to run a business," says Jim Czupil, Gold's Gym 2015 Franchisee of the Year. Jim was looking for his next step after retiring from the corporate world. He and his family…
Mark is a former finance executive who initially turned to fitness because it was a passion. "I thought I'd seed it, but I ended up running it going on 3+ years now!" he laughs. Zyn22 is a hybrid studio model based in the heartland of Texas combining Spinning and HIIT.…
