Multi-Unit Operators Episodes
614
Sept. 8, 2026
Episode #614: Building Sweathouz (SWTHZ)-Nico Varano on Scaling, Unit Economics, and Operational Excellence
In this episode of HALO Talks, host Pete Moore sits down with Nico Varano, CEO of SWTHZ who initially started as a franchisee and went on to help built the company into a fast-rising player in the contrast therapy and workout recovery space. Nico talks about his fairly unconventional path from finance into to the HALO sector, reveals why focus and simplicity drive SWTHZ's unit economics, and explains how a data-driven approach helps franchisees scale profitably. With over 100 studios and priv...
Guest: Nico Varano
613
Sept. 1, 2026
Episode #613: SoulFire's Formula-Blending Brand Identity, Community, and Profitability in Boutique Fitness
Welcome to HALO Talks! In this episode, we sit down with Kat and Brooke Wyman, the co-founders behind SoulFire Collective Yoga, a rapidly growing boutique fitness concept in the D.C. metro area. What began as a smaller, community-driven studio at Rehoboth Beach in Delaware, quickly blossomed into a thriving brand with locations in Bethesda and Arlington, thanks to a blend of deep-rooted passion for wellness and sharp operational backgrounds . . . Kat from Lululemon and Brooke from the restaurant...
Guests: Brooke Wyman , Kat Wyman
609
Aug. 4, 2026
Episode #609: Building a Fitness Empire-Tony Scrimale Talks Growth, PE Strategy, and the Crunch Brand
Welcome to HALO Talks, where we take deep dives into the minds behind the most dynamic brands in the health, active lifestyle, and outdoors space. In this episode, we're joined by Tony Scrimale, CEO of CR Fitness and a true industry operator whose path took him from upstate New York to the heart of Florida's gym scene. Starting as a young gym enthusiast, Tony's grass-roots experience paved the way for an entrepreneurial ride . . . moving from walking the floor early on, to eventually leading a p...
Guest: Tony Scrimale
607
July 21, 2026
Episode #607: Building EoS Fitness-Growth Strategies and Leadership Lessons from CEO, Rich Drengberg
Welcome to HALO Talks, where host Pete Moore sits down with Rich Drengberg, CEO of EoS Fitness and a seasoned leader in the fitness industry. In a rare podcast appearance, Rich shares his journey from Gold's Gym SoCal to transforming EoS into a powerhouse of high-value, low-price gyms across the Sunbelt. Listeners will get an inside look at EoS's disciplined growth, the importance of industry relationships, lessons from private equity partnerships, and why knowing your brand's identity is crucia...
Guest: Rich Drengberg
606
July 14, 2026
Episode #606: Building Planet Fitness-Joe Pepe Jr. on Family Legacy, Private Equity, and Scaling Fitness Clubs
In this episode, we sit down with Joe Pepe Jr., CEO of IGNITE Fitness Holdings, one of the largest Planet Fitness area developers and a second-generation leader in the health club industry. Born into a family deeply rooted in fitness entrepreneurship, with his father tracing back to the industry's early days, Joe shares his path evolving from a family-owned gym business to building one of the most successful Planet Fitness franchises in the country. Pete and Joe also touch on how early risk-t...
Guest: Joe Pepe, Jr.
605
July 7, 2026
Episode #605: How Mighty Pilates Became a Leader-Community Building, Teacher Training, and Smart Expansion
On this episode of HALO Talks, Pete Moore sits down with Cricket Wardein, founder of Mighty Pilates, and Cat Martin, the company's CEO and longtime fan, to explore the explosive growth and evolution of their premium Pilates studio brand. Starting with a single location in San Francisco in 2009, Mighty Pilates has grown to 11 studios, with a 12th on the way, successfully combining authentic, high-quality Pilates instruction with a strong sense of community and innovative business strategies. Lis...
603
June 23, 2026
Episode #603: Behind UFC Gym's Global Franchise Surge with Adam Sedlack
Welcome back to HALO Talks! In this episode, we're joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms now operating in 48 countries and growing. You'll hear firsthand how strategic decisions protecte...
Guest: Adam Sedlack
601
June 2, 2026
Episode #601: Growing Club 16 and She's Fit-Inside British Columbia's Fitness Boom with Trevor Linden and Carl Ulmer
Welcome to HALO Talks NYC! In this episode, in this episodes, host Pete Moore sits down with Vancouver-based fitness entrepreneurs Trevor Linden and Carl Ulmer to explore the fantastic growth behind Club 16 and She's Fit health clubs in British Columbia. From the early days of innovating women's-only fitness spaces to strategic brand evolution and ambitious expansion plans, Trevor and Carl share candid insights on adaptation, leadership, and building a values-driven organization. They discuss...
Guests: Carl Ulmer , Trevor Linden
594
April 28, 2026
Episode #596: Lessons Learned Scaling W.O.L.F Fitness-Tony Saxby on Franchise Growth
In this episode of HALO Talks, Pete Moore sits down with Tony Saxby, founder of W.O.L.F Fitness ("Workout Live Fierce") to explore his lifelong path in the HALO space. (Health, Active Lifestyle, Outdoors.) From humble beginnings as a teenage personal trainer at a local YMCA, through years of law enforcement, to building and scaling a unique community-centered gym franchise (that has attracted the attention of Dave Bautista), Saxby shares his philosophy for creating spaces that go far beyond four...
Guest: Tony Saxby
566
Sept. 9, 2025
Episode #566: Maximizing Pool Utilization-High-Value Adult Swim Programming with Cori Myka
On today's episode, host Pete Moore sits down with Cori Myka, founder of Calm Within Adult Swim, to dive into the world of adult swimming—and why it's never too late to learn. Cori shares her personal passion for water, the (often substantial) psychological hurdles adults face when learning to swim, and how her unique Foundations of Change program helps people overcome fear and embrace aquatic confidence. Pete and Cori explore the relatively untapped demand for adult swim instruction, discuss...
Guest: Cori Myka
May 29, 2019
Adam Sedlack, President UFC Gym
"My motivation is to change the way people look at and experience life," states UFC Gyms President Adam Sedlack. A long time industry veteran, Adam moved 20 times in his career with 24 Hour Fitness. He jokes, "Initially, I thought UFC Gyms was a terrible idea!" Only after seeing a fight camp and the incredible number of people involved in making a fighter "the best version of himself" did he realize this could be fantastic for the layperson as well. In this wide ranging discussion on everything ...
Guest: Adam Sedlack