The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.
The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through region, weather, buying preferences, and other historical and present factors.
Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/
Follow Risa on LinkedIn at: https://www.linkedin.com/in/risa-crandall/
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SVP CPG Strategy at Aki Technologies
Risa Crandall is a leader in technology, paving the way in mobile, AI, connected home, CTV to bring clients solutions that will move their brands forward and drive sales. As a sales leader Risa has motivated, energized and educated the industry on personalization and performance marketing. Prior to Aki Risa has lead the CPG team nationally at Eyeview and Meredith. At Crisp mobile Risa was one of the “founding five” … building the company from a client centric idea to a strong, robust business driving the national team forward. Risa is a Co-Chair of the ANA Commerce Committee and speaks frequently to inspire and educate on the power of mobile and technology.