Episodes
418
Sept. 14, 2024
Consumer Marketing Excellence with RR Donnelley's Courtney McCants
The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team ...
Guest: Courtney McCants
417
Sept. 12, 2024
Global Media Connect with Uber’s Paul Wright
The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about international ...
416
Sept. 10, 2024
Engaging and Personalized Shopper Journey Content with Yann from VML and Nicole from Contentful
The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. A whole maturity with the digital shopper, habits and how to build a path to purchase is emerging in the CPG industry. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of si...
Guests: Nicole France , Yann Gautier
415
Sept. 7, 2024
Inflation and Private Label with NielsenIQ's Steve Zurek
The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes. Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/ Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/ Find NielsenIQ onl...
414
Sept. 5, 2024
AI and Digital Creative with CreativeX CEO - Anastasia Leng
THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova. Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/...
Guest: Anastasia Leng
413
Sept. 3, 2024
Retail Media Today and Raising the Bar with IAB's Jeff Bustos
The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin at: https://www.linkedin.com/company/iab/ Find IAB online at: https://www.iab.com/ Here's what we asked him : 1. Your career spa...
Guest: Jeffrey Bustos
411
Aug. 27, 2024
Daily Wellness with Mend Nutrition's Eziah Syed
The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'. Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/ Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=all Follow Mend online at : https://mend.me/. Here's what we discussed : 1. Your...
410
Aug. 24, 2024
Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang
The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/ Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/ Download the new “Connected Com...
409
Aug. 22, 2024
Building an eCommerce Center of Excellence with Nestlé's Neel Arora
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/nee...
Guest: Neel Arora
408
Aug. 20, 2024
Live From Cannes Lions with Mondelez's Meghan Johnson & 84.51's Cara Pratt
The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France. We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international. Find Cara Pratt on Linkedin : https://www.linkedin.com/in/cara-pratt-2429614/ Find Meghan Johnson on Linkedin : https://www.linkedin.com/in/megataps/ Find 84.51 on Linkedin : https://www.linkedi...
Guest: Cara Pratt
407
Aug. 17, 2024
The Power of Independent Grocery Retailers with IGA’s Michael La Kier
The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally. Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/ Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./ Follow IGA online at: https://corporate.iga.com/ Michael answers these questions: ...
Guest: Michael La Kier
406
Aug. 15, 2024
Brand Growth in the Digital Era With Kellanova’s Nicole Vinson
The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode. Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinson Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Follow Kellanova online at: http://kellanova.com Follow Aj...
405
Aug. 13, 2024
Leader’s Leap with Remarkable Retail’s Steve Dennis
The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap - Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast. Follow Steve Dennis on LinkedIn at: https://www.linkedin.com/in/stevenpdennis/ Purchase Leaders Leap on Amazon: https://a.co/d/j8kHQ6M Listene to the Remarkable Retail podcast on Spotify: https://open.spotify.com/show/5br8q17fDMJx6mmpuTw9SX?si=5MT-PFjGRS270lve23N4_A Steve answers these questions: Shift happens. W...
404
Aug. 10, 2024
Affordable Grocery Delivery With Buncha’s Bharat Pulgam
The CPGGUYS are joined in this episode by Bharat Pulgam, co-founder & CEO of affordable last mile delivery service - Buncha. Buncha is a 'milk-man' type delivery service now operating in Colorado & Minnesota and fast expanding. For $3.45 per delivery, this is about the lowest cost we are experiencing in the marketplace. Find Bharat Pulgam on Linkedin at : https://www.linkedin.com/in/bpulgam/ Find Buncha on Linkedin at : https://www.linkedin.com/company/gobuncha/ Find Buncha online at : https://...
Guest: Bharat Pulgam
403
Aug. 8, 2024
Growth Oriented Brand Marketing with Kimberly-Clark's Luke Kigel
The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark. Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/ Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/ Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-us This discussion is all about modern marketing and catering to today's digitally influenced consumer and what skillsets are required to ...
402
Aug. 6, 2024
Live at Cannes Lions with Amazon's Jeff Cohen
THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France. Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/ Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/ Find Amazon ads online at : https://advertising.amazon.com/ This discussion is about career leadership and how it is to work at Amazon day to day. H...
Guest: Jeffrey Cohen
401
Aug. 3, 2024
NielsenIQ Services for Emerging Brands with Kenny Juskowiak
The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands. This episode is sponsored by NielsenIQ. Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/ Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/ Find NielsenIQ online : https://nielseniq.com/global/en/ H...
Guest: Kenny Juskowiak
400
July 30, 2024
Live at Cannes Lions with Walmart's Seth Dallaire
In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s...
Guest: Seth Dallaire
399
July 27, 2024
The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen
The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network. Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/ Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/ eMail Molly at: molly.obryen@flywheeldigital.com Read Flywheel's new White Paper "The Big Shift" at: https://www.flywheeldigital.com/guides/the-big-shift-...
Guests: Molly O’Bryen , Deren Baker
398
July 24, 2024
LIVE at Cannes Lions - AI & User Experiences with Amazon's Jay Richman
The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity. Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jrichman/...
397
July 20, 2024
Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy
The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. ...
Guest: Evan Hovorka
396
July 17, 2024
Building Brand Loyalty Through Retail Media with Walmart Connect's Ryan Mayward & Omnicom Commerce Group's Jacquelyn Baker
This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-...
Guests: Ryan Mayward , Jacquelyn Baker
395
July 13, 2024
Coalition Retail Media with Giant Eagle's Joell Robinson & Bridg's Neil Murphy
The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics. This episode is sponsored by Bridg. Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/ Follow Leap Retail Media Network online at: https://www.leapmediagroup.com Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940? Follow Rippl Media Netwo...
Guest: Neil Murphy
394
July 10, 2024
Enabling Full Funnel Beauty Care Media with Sephora's Marco Steinsieck
The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/ Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/ Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora Marco answers these questions: Can you share some highlights of your journey to becoming ...