Episodes

The CPG Guys Sri & PVSB are joined by Patrick Burke, Chief Revenue Officer at Fetch Rewards, a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch fit into the loyalty space? What is your core proposition for B2B and B2C? How does the application work for users? How is it different from other “comparable” applications like some of the well-known rebate platforms? Why would a brand choose to work with you versu...

The CPG Guys Sri & PVSB are joined by Omar Haque, VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on this...

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast. Topics covered include: What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday? What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc? Media and Search - are they the same? Should one just double down on A...

Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world. www.cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Peter is joined by guest co-host Chris Perry, co-founder of FirstMovr, as they interview David Buckingham, CEO of Ercebo, a consumer engagement platform that leverages register receipts to deliver real-time personalized offers. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in...

The CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company. Topics discuss include: Why move from sales to marketing? In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve? How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers? How do you match the investmen...

The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world. Walmart quarterly earning release and Wall Street's unexpected reaction Is Amazon still the odds-on favorite to win in eCommerce? What happens to food and bev grocery digital retail done? Is Instacart winning and why? Should all retailers have marketplaces? Supply chain woes What is the go forward plan for Club retailers? What's next for retail? How should eCommerce talent be leveraging this t...

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Sri & Peter welcome Suzanne Crettol to the podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups 1.) Incredibly rewarding 2.) Never worked harder 3.) Learned to be a practitioner all over again 4.) The quest to keep learning Peter V.S. Bond & Sri Rajagopalan discussed the future of retail, how to get started in the digital journey of a large brand and why he follows the Nike way -'just do it'! How did he jumpstrart the #ecomme...

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what does it ...

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video : Her personal car...

Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways : 1. Career paths are no longer linear 2. She’s worked with Randi Zuckerberg 3. Strong supporter of #femaleempowerment 4. #paidsocial is the future of adsvertising 5. Creating a #brandvoice consistently is not easy 6. #socialmedia is likely how your brand interacts and is found by #consumers 7. #facebookads do work 8. Website #userexperienceux is a hu...

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumby We discussed various topics : 1.) The mission of #dunnhumby 2.) What has the pandemic done to shopper behavior? 3.) Is #amazon the winner 4.) Are store visits changing? 5.) Is #ecommerce sticky and here to stay? 6.) Has #omnichannel retail arrived - this and many more topics he answered can be found on our channel : 👉 Consumer Engagement in an Omnichannel World 👈 Find the full video...

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail to #amazon : learn how these are not events but communities of solutions. What do Hilary Duff and Elvis Presley have in common with our co-founder and Anil ? Can #moneytalk focused on #fintech shape a community of #ecommerce leaders? #entrepreneuership requires operating acro...

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri. What’s done – a new set of shoppers have transacted #ecommerce for the first time. The final episode 6 in the series is here : https://tinyurl.com/omnipredictionsvideo Predictions given : 1. Has the tipping point for #eCommerce arrived? 2. eCommerce technology -...

They're back. In this episode 5 of 6, Peter, Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who owns and executes campaigns on retailers. Consumer & shopper attention has also shifted from offline to digital and retail platforms. This caused an uncomfortable conflict with CMO's on budgets, ownership and execution of campaigns. As eCommerce has taken on a new and much large...

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded? We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)🙀😡 1. Are brands delivering #SEO A + content that consumers seek? Maybe 2. Private label - continue the good fight? No, the impact is minimal 3. How will consumers engage with bran...

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part III - Shopper-Centric Retail Transformation Questions answered: Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclub Shoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a story What is the future for in-store...

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part II - Amazon's Role in Omnichannel Transformation Questions answered: Is Amazon an omnichannel retailer in reality? Is eCommerce home delivery its strength and why enter omnichannel? What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed? How has Amazon virtually forced retail tran...

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part I - The Omnichannel Shopper Questions answered: How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic? Are new habits being formed by pandemic shoppers? What omnichannel solutions do shoppers expect in physical stores? Can Amazon steal shoppers that are walking...

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform. Questions answered: Describe 3P marketplaces and why Amazon has it in the first place? What are the nuances between “Vendor Central” (1P) & 3P?What are the challenges of selling 1P versus selling 3P? Should scaled brands be on the 3P marketplace? What’s the best way to enter a 3P marketplace & why? What a...

In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsb Questions answered: What does the term omnichannel mean? What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality? What aspects of shopping may change forever? What are the var...