The CPG Guys

Episodes

4
Sept. 23, 2025

Commerce Riff with Sri & Peter - September 25, 2025 Amazon Accelerate Recap

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this epi...
526
Sept. 20, 2025

Building Iconic Brands in the Age of Influencers with Georgia-Pacific's Laura Knebusch

The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products. Follow Laura on LinkedIn at: https://www.linkedin.com/in/laura-knebusch-8887033/ Follow Georgia-Pacific on LinkedIn at: https://www.linkedin.com/company/georgia-pacific-llc/ Follow Georgia-Pacific online at: https://www...
525
Sept. 17, 2025

Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conway

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division. Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/ Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/ Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/ Here's what we asked Lesley: Please provide us with an overview of Walmart Connect in terms o...
3
Sept. 16, 2025

Commerce Riff with Sri & Peter - September 16, 2025

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC o...
524
Sept. 13, 2025

Better Cooked Food On-The-Go with Red's All Natural's Ben Johnson

The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red’s All Natural. Red’s is on a mission to cook food better for people with big things to do. They know they are a good small part of consumers’ great big lives, and they take that seriously. Follow Ben Johnson on LinkedIn at: https://www.linkedin.com/in/benjamin-w-johnson-/ Follow Red’s on LinkedIn at: https://www.linkedin.com/company/red's-all-natural-llc/ Follow Red’s online at: https://www.redsallnatural.com/ Her...
523
Sept. 10, 2025

H1 ‘25 Earning Insights with RBC Capital Markets’ Nik Modi

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. We actually cover 12 publicly traded company stocks and get Nik's opinion on what's working / not. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/ Here's who we cover : General ...
2
Sept. 9, 2025

Commerce Riff wth Sri & Peter - September 9, 2025

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be ...
Sept. 6, 2025

Scaling a Beverage Startup with HOPWTR's Jordan Bass

The CPGGUYS are joined in this episode by Jordan Bass, CEO & co-founder of HOP WTR - a new beverage startup that is scaling quickly. HOP WTR is the hop-infused, non-alcoholic sparkling beverage that’s making serious waves in the functional beverage space. Jordan’s background spans finance, brand-building, and strategic ops — and with HOP WTR, he’s tapped into a white-hot consumer insight: people want to cut back, not miss out. Follow Jordan Bass on LinkedIn at: https://www.linkedin.com/in/jor...
520
Sept. 3, 2025

Commerce Acceleration with Flywheel’s Claudia Johnson

The CPG Guys are joined in this episode by Claudia Johnson, Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom. Follow Claudia on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/ Follow Flywheel on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/ Follow Flywheel Next online at: https://www.flywheeldigital.com/ Claudia answers the following questions : How has your role at Flywheel evolved, especially s...
1
Sept. 2, 2025

Commerce Riff - September 2, 2025

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be ...
519
Aug. 30, 2025

CPG Brand Strategy & Growth with NielsenIQ's Ron Bielski

The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth. This episode is sponsored by NielsenIQ Follow Ron on LinkedIn at:https://www.linkedin.com/in/ronbielski/ Follow NielsenIQ on LinkedIn at: ...
518
Aug. 27, 2025

Incremental Growth for CPG Brands with DoorDash Ads' Toby Espinosa

The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is d...
517
Aug. 23, 2025

Enabling Immersive Brand Experiences with Instacart's Ali Miller & Tim Castelli

The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Follow Ali on Linke...
516
Aug. 20, 2025

Paranoia Breeds Innovation with Mercado Libre's Sean Summers

The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online. Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-summers-870363/ Follow Mer...
515
Aug. 16, 2025

DIY Retail Media with Ace Hardware's Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and operated hardware stores in 71 countries. Follow Molly on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Ace Hardware on LinkedIn at: http://acehardware.com Follow RedVest Media online at: http://redvestmedia.com Molly answers these questions: Ace has a ...
514
Aug. 13, 2025

Live from Cannes Lions with Barilla Group’s Mariama Kamanda & Kroger/84.51’s Jenny Holleran

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity. Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.com Follow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-933...
513
Aug. 9, 2025

Affordable & Accessible Groceries with Dollar General’s Heather Land

The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states. Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow Dollar General online at: https://www.dollargeneral.com/ Heather answers these ...
Guest: Heather Land
Aug. 6, 2025

LIVE from Cannes Lions 2025 with Ebay's Emily O'Hara & Joan's Lisa Clunie

The CPGGUYS are joined LIVE from Cannes Lions international festival at Cannes, France by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity. Find Emily O'Hara on Linkedin at : Find Ebay on Linkedin at : Find Lisa Clunie on Linkedin at : Find JOAN on Linkedin at : Here's what we a...
Aug. 2, 2025

Brand Advertising Through Measurable Social Media with Snap Inc.’s Alanna Handelman

The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/ Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguys Follow Snap Business Blog at: https://forbusiness.snapcha...
510
July 30, 2025

The CPGGUYS Summer '25 Industry Rank Punditry

The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics. Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/ Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/cpgpodcast/ The CPG Guys cover these topic: Trader Joes post by Peter BondAI in action on LinkedInRetail media pie for everyone smaller other than AMZ and WMT Doing store walks...
509
July 26, 2025

LIVE from Cannes Lions with Perdue's Jody Hallman & Colle McVoy's Kate Frank

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference** The CPGGUYS are joined by @Jody Hallman, VP of integrated marketing at Perdue farms & SVP of account management at Colle McVoy - Kate Frank. This episode is another masterclass given by a brand marketer and a partner agency. Find Jody Hallman on Linkedin :https://www.linkedin.com/in/jodyhal...
July 23, 2025

Live from Cannes Lions 2025 with E.L.F. Beauty's Laurie Lam & Day One Agency's Josh Rosenberg

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity. Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/ Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Follow Josh on LinkedIn at: https://www.linkedin.com/in/jzrosenberg/ Follow Day One Agency on LinkedIn a...
508
July 19, 2025

Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s David DeMuth

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity. Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/ Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/ Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110...
507
July 16, 2025

Live from Cannes Lions with U.S. Bank’s Michael Lacorazza & Supergood’s Mike Barrett

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity. Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/ Follow U.S. Bank on ...