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The CPG Guys

Episodes

Oct. 5, 2022

Building Omnichannel Brands with Haleon's Rachel Marler

The CPG Guys , PVSB and Sri are joined in this episode by Rachel Marler, Chief Customer Officer of Haleon, the newly rebranded spinoff from GSK Consumer Healthcare. Haleon plc is a British multinational consumer healthcare c...

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Sept. 28, 2022

The State of Private Label in CPG Retail with Cornell's Dan Hooker

The CPG Guys , PVSB and Sri are joined in this episode by Dan Hooker, Senior Lecturer at Cornell University's Johnson College of Business Follow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/ Follow The ...

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Sept. 24, 2022

Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's …

The CPG Guys , PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence...

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Sept. 17, 2022

Scaling Brand Content Creation with It's Rapid's Dave Feinleib

The CPG Guys,, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A …

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Sept. 10, 2022

Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez

The CPG Guys , PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers ...

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Sept. 7, 2022

Operating in a Disruptive Omnichannel Environment with Bayer's Chris …

The CPG Guys , PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science field...

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Sept. 3, 2022

End of Summer Rank Punditry with Bryan Gildenberg

Bryan Gildenberg, host of the Gildenberg Omnicomment LinkedIn Video Series, joins Sri & PVSB for a conversation on rank punditry.

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Aug. 31, 2022

A Northern Perspective on Omnichannel Transformation with Mars Canada…

The CPG Guys , PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY...

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Aug. 27, 2022

Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan

The CPG Guys , Sri & PVSB , are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operation...

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Aug. 24, 2022

Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alanna…

The CPG Guys , Sri & PVSB , are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights …

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Aug. 10, 2022

Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward

The CPG Guys , PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to brin...

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Aug. 3, 2022

Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carol…

The CPG Guys , PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brand...

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July 30, 2022

More More More Content with The Retail Media Minute, The Gildenberg O…

This episode explores 3 new content additions to the CPG Guys community. Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growt...

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July 27, 2022

Digital Commerce in Snacking with Mondelēz International's Francesca …

The CPG Guys , PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods. Follow Francesca Hahn on LinkedIn at:...

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July 20, 2022

Building An Authentic Feminine Care Brand with Lola's Monica Belsito

The CPG Guys , PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding port...

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July 16, 2022

Personified Digital Advertising with Ogury's Drew Childers

The CPG Guys , PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audien...

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July 13, 2022

Late Mover Advantage in Retail Media with Albertsons Media Collective…

The CPG Guys , PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the e...

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July 9, 2022

Amazon/eCommerce Data Strategy with Intentwise's Sreenath Reddy

The CPG Guys , PVSB and Sri are joined in this episode by Sreenath Reddy, founder of Intentwise, a technology platform that empowers professional advertisers, large-scale aggregators, and high-volume agencies with recommendat...

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July 6, 2022

Omnichannel Growth in Uncertain Times with Nestlé USA's Veeral Shah

The CPG Guys , PVSB and Sri are joined in this episode by Veeral Shah, VP of Commercial Strategy & Development at Nestlé USA, the world’s largest CPG manufacturer. Follow Veeral Shah on LinkedIn at: https://www.linkedin.com/i...

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July 2, 2022

2022 Mid-Year Retrospective with Sri & PVSB

In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022. Topics they cover: State of omnichannel - ecommerce or store - who is winning? Implosion of …

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June 25, 2022

The ABCs of Retail Media with Mindshare's Jeff Malmad

In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring ...

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June 22, 2022

Omnichannel Acceleration with Mondelēz International's Cristina Marin…

In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company. Follow Cristina M...

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June 18, 2022

Marketing Attribution with Catalina's Stacey Hawes

The CPG Guys , PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes ...

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June 15, 2022

Brand Management in the Digital Era with Colgate-Palmolive's Dana Med…

The CPG Guys , Sri & PVSB , are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company. Follow Dana Medema on LinkedIn at: https://www.linkedin.com/in/dana-d-medema-she-her-hers...

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