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Oct. 14, 2023

Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chris Jensen

Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chris Jensen
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The CPG Guys

The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. 

This episode is sponsored by Ibotta.

Follow  Chris Jensen on LinkedIn at : https://www.linkedin.com/in/chrisj-jensen/
Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
Follow ibotta online at: https://home.ibotta.com/

This episode was recorded live at Las Vegas during groceyshop while iBotta was giving a press conference with announcements.
 
Chris answers these topics : 

  1. Data asset created over time?
  2. Consumer insights
  3. The state of spend survey.
  4. Mobile loyalty

and, so much more.....!!!!!

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Rhea Raj’s Website: http://rhearaj.com

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Chris JensenProfile Photo

Chris Jensen

CRO at Ibotta

Chris Jensen joined Ibotta in 2016 and leads Ibotta’s Revenue and Operations functions. Prior to joining Ibotta, Chris founded a performance marketing company using payments technology in partnership with Visa, Mastercard, and AmericanExpress. Before that, he was Global Marketing Director for Whole Foods. Chris has an MBA from the University of Texas and a BA from the University of Colorado. Outside of Ibotta, Chris spends his free time mountain biking and roasting coffee, not usually at the same time.