Episodes

Growth happens when you build strong systems and invest in the right people. In this episode, Dr. Lona sits down with Dr. Danny Otis, clinic director and key leader in their practice, to discuss the power of training, delegation, and leadership development. They break down the impact of structured …

Scaling success isn’t about doing more—it’s about doing the right things in the right order. In this episode, Dr. Bobby and Dr. Lona break down the two-step rule for business growth: build a solid foundation first, then expand. They discuss the common mistakes entrepreneurs make by rushing into new…

Growth isn’t just about strategy—it’s about mindset, belief systems, and the ability to push past personal limitations. Dr. Sebastian Bonnin joins Dr. Lona Cook to discuss the hidden roadblocks that keep leaders stuck and how to break through mental barriers that limit success. They dive deep into …

How do conviction, certainty, and leadership shape patient outcomes and long-term success? Dr. Pete Camiolo joins Dr. Lona to explore the power of belief in healthcare, how to build unshakable certainty in your recommendations, and why patients commit to care when they feel seen, heard, and led wit…

Your calendar determines your success. Dr. Bobby and Dr. Lona break down the power of auditing your time and ensuring your calendar aligns with your goals. They discuss the patterns and habits that hold people back, how to identify high-value vs. low-value activities, and the importance of protecti…

Contradictions in your mindset and actions can silently hold you back from growth. In this episode, Dr. Bobby and Dr. Lona unpack how misalignment between your goals, values, and behaviors can create frustration and limit success. They explore real-life examples of contradictions—like expecting pat…

Great teams don’t just happen—they’re built with intention, leadership, and structure. Dr. Bobby and Dr. Lona break down the key principles of building world-class leaders inside your organization. They share hard-earned lessons on how to hire the right people, train them effectively, and create an…

Success doesn’t happen by accident—it’s a process of learning, adapting, and surrounding yourself with the right people. In this episode, Dr. Bobby welcomes Dr. Timay Ozkose (Coach Oz) to share his journey from struggling as a new graduate to building a thriving, multi-seven-figure, team-driven bus…

Balancing it all doesn’t mean doing it all. This episode dives into the unique challenges and opportunities women face as leaders in their profession. Dr. Lona and Dr. Rachel Hovey share how to master adaptability, delegate effectively, and build systems that create more time and energy for what ma…

Planning your marketing calendar is the key to consistent growth and new patient success. Dr. Bobby and Dr. Lona share their experiences of moving from disorganized, reactive marketing to a strategic, structured approach that builds momentum throughout the year. They provide actionable steps for cr…

Start 2025 with a focus on the mindset needed to achieve remarkable growth. Dr. Bobby and Dr. Lona share practical strategies for setting a clear vision, building belief, and using triggers to stay in a productive state. They dive into a three-step process for success, emphasizing the importance of…

Mistakes can be costly, but they’re also where the greatest lessons are found. Dr. Eric DiMartino shares his journey from solo practitioner to CEO of an associate-driven practice, offering invaluable insights on delegation, building strong systems, and creating a high-performing team. He breaks dow…

Deciding when and how to hire an associate can make or break the success of your practice, and Dr. Kevin Day brings his expertise to this crucial topic. This episode dives into the key factors chiropractors need to consider before expanding their team, from evaluating patient volume and practice ca…

Unlocking higher productivity in 2025 starts with making smarter decisions about your time, team, and leadership. Join us for practical strategies for chiropractors to supercharge their productivity and achieve sustainable growth. Discover how to effectively delegate tasks, scale your systems, and …

Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you’ll learn …

How do you define success for your practice? This week’s conversation focuses on aligning core values, vision, and behaviors to build a remarkable chiropractic business. Dr. Stephen Franson shares practical insights into navigating the "build season," emphasizing clarity, vision casting, and the im…

Ready to take your chiropractic practice to the next level? This episode is your ultimate guide to staying ahead during the holiday hustle and setting the stage for an exceptional start to the new year. We’re diving into powerful strategies like leveraging holiday sales, creating wellness care plan…

Want to sidestep common mistakes in building your chiropractic practice? Dr. Lona is joined by Dr. Travis Stewart, who shares candid insights from his experiences in establishing Move Chiropractic in Boulder, Colorado. Dr. Stewart emphasizes the necessity of mastering chiropractic skills and balanc…

Handling objections shouldn’t be a roadblock; it’s an opportunity to build trust and clarity from the start. Dr. Bobby and Dr. Lona discuss mastering the conversion process by tackling common patient objections—like time, money, and decision-making—before they even arise. They share practical strat…

Fear isn’t just an obstacle; it’s a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear p…

Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. V…

Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of e…

Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through Cha…

Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it’s time to reassess. The real key to success lies in mastering not just your service but also t…