Episodes

David Ogilvy, the founder of the advertising agency Ogilvy & Mather and the author of Ogilvy on Advertising, once published a classic car ad in a newspaper. Above the ad copy was a picture of a Rolls-Royce, with a person sitting in the back seat looking out the window. The caption below read: "At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock." Though BMW and Mercedes-Benz dominated the market, this ad campaign helped push Rolls-Royce to the forefront of ...

Michelangelo Buonarroti was a great sculptor and painter during the Italian Renaissance. Along with Leonardo da Vinci and Raphael, the three artists are collectively known as the “three great masters” of the High Renaissance. Michelangelo had many talents, including sculpture, drawing, and architecture. Among his most celebrated works, his sculpture David embodies the vigor of the male body and the humanist ideals of the Renaissance. His illustrations on the ceiling of the Sistine Chapel, based ...

Elizabeth Holmes founded a company called Theranos. This company claimed that they produced a magic box. Whenever you feel physically unwell, all you need to do is to open this magic box, use the needle on top to prick your finger, let a drop of blood fall into the box, and this magic box will provide over two hundred professional test results. Elizabeth Holmes, with this revolutionary dream, had dropped out of Stanford University, gathered a group of like-minded talents, and created a company t...

In today’s competitive market, we often see companies equipped with cutting-edge technology, more capital and better talent still falling behind their competitors in terms of revenue and customer growth. Likewise, the imaginary, Silicon Valley-based software company presented in this book, DecisionTech Inc., boasts an accomplished, prestigious executive team and an impeccable business plan. Yet two years after its founding, the company is on the verge of bankruptcy. What has led to its failure? ...

Informed by rich historical research, this book lets us look at salt from a whole new perspective. One of the most common seasoning products today, we are so familiar with salt that we often give its existence for granted, until a natural disaster or other emergencies hit and people rush to the supermarkets to hoard it up. Maybe it is only during difficult times that people realize the importance of salt in their day-to-day life. There is a French folktale centered on this idea. A princess once...

You may have heard of the Auschwitz Concentration Camps, where German Nazis performed unspeakable acts of ethnic cleansing against the Jews during the Second World War. Over the course of this calamity, about six million Jews lost their lives to the scourge of Nazism. Six million is a figure that we as bystanders are used to applying in a generalized sense to this profound tragedy, unintentionally turning the victims into a faceless, soulless and replaceable mass. Yet in reality, for those who p...

Today we will unlock the book How to Fail at Almost Everything and Still Win Big. This book gives a complete set of methods for ordinary people to turn the tables successfully. Its core philosophy is: successful people do not hope to succeed; they decide to pursue success, and in order to truly succeed, they need a system. This book provides a new set of secrets to become successful.

Hi, welcome to Bookey, which unlock big ideas from world bestsellers in audio, text, and mind map. Please download Bookey at Apple Store or Google Play with more features, Get your free mind snack now. Today we will unlock the world’s first science fiction novel, Frankenstein; or, The Modern Prometheus.

The author of this book, David Nihill, was also terrified of public speaking. When he was in college, he once gave a presentation in a human resource management class. In order to be less nervous, he drank four bottles of beer before the speech. The alcohol didn’t help, he jibber-jabbered in his opening speech and said: "My name is Mustafa, and I am an exchange student from Southern Yemen." In fact, Nihill was neither an exchange student nor from Yemen, and he did not understand why he said that...

While attending a party at Stanford University, Miller was sexually assaulted by a student there. At that time, she was still unconscious, and two students who happened to pass by discovered her and promptly called the police. Thereafter, Miller’s life was turned upside down utterly. She was unable to continue working due to a ceaseless court trial, and her mental health suffered a huge blow from the pressures of having to recount her trauma time and again in court, and having to be cross-examin...

Although Instagram has long since been acquired by Facebook, it has not become crowded with features like that platform. Its founders Kevin Systrom and Mike Krieger persevered in creating a delicate product that shapes popular trends by recommending quality users and quality content. This strategy successfully distinguished Instagram from other social media platforms. People use Instagram to upload a variety of photos such as food, selfies, scenery, even traveling to check-in at some shops just...

The author of this book is Matthew McConaughey. An American Academy-Award winning actor who has featured in multiple high grossing films like Dallas Buyers Club, Interstellar, Free State of Jones, and Wolf of Wall Street among many other critically acclaimed movies. He is the co-founder of J.K Livin Foundation, a Professor of Practice, as well as, Minister of Culture for the University of Texas and the city of Austin, and a brand ambassador for the Lincoln Motor Company. We all associate the wo...

Life and death are the two biggest issues of life. However, few people would like to discuss them frankly. At Carnegie Mellon University, however, students are encouraged to think about death. In the university’s “Last Lecture Series,” top scholars were invited to give a hypothetical “final talk” about what matters to them the most when their life comes to an end. While listening to the lectures, we involuntarily also think about how the questions apply to our own lives: What do we cherish the m...

In our daily life, we see busy professionals everywhere, we often hear about white-collar workers putting in overtime before going home, sometimes even staying up all night. Similarly, sales staff will choose to sacrifice their weekends with their families in order to increase their sales. Nowadays, people from all walks of life are noticing the scarceness of time and energy. How do we allocate our time? How do we live happier lives? Although more and more people are trying to find the answers ...

Before we begin, let’s first consider a key question to understand this book. Do you think the world is going to get better or worse in the future? After years of research, the authors of this book have found that most people believe that our world is heading towards a negative path that will worsen in the upcoming year. If you ask them why such a negative perspective of the future, many will most likely cite the endless negative news about the destructions caused by environmental pollution, vio...

Like many people, you must have wondered why, despite a great work ethic, some people just don’t get promoted. Yet, in spite of a lousy performance, some people are just favored by their leaders. Maybe, no matter what you do, you are not taken seriously even when you handle the most important work. If these things baffles you, this book has a convincing explanation, and offers a working solution.

Of Mice and Men is one of Steinbeck’s masterpieces that reflect his ability to accurately transform social perceptions into narratives. It tells the story of how the protagonists George and Lennie attempt to pursue their “dream of land” only for it to end in failure. This widely acclaimed book is one of the ten most-read classics in American education. In the beginning of the century, British readers have nominated Of Mice and Men as one of the top 100 best-loved novels in the United Kingdom. T...

Let's start with a story. When 5-year-old Nancy first went to kindergarten with her mother, she spotted a painting on the wall and asked aloud, "Who made these ugly pictures?" Embarrassed, Nancy's mother looked at her daughter disapprovingly and told her, "It's not nice to call the pictures ugly when they are so pretty." In reality, Nancy didn’t mean to shame the creator of the painting. She just wanted to know if her own less than perfect paintings could also be displayed on the wall. A teache...

TED is an American private nonprofit that puts together speaking events focused on the topics of technology, entertainment and design. The author of TED Talks, Chris Anderson bought TED in 2001 and put all of his efforts into managing and growing TED, with a goal of creating a speaking platform of “ideas worth spreading.” As TED became more popular, the influence of the platform also grew, with TED talks becoming known as the highest standard of speeches. So how did those brilliant and unforget...

Today we will unlock the book Sprint. This book is about a trial method used by Google Venture or GV. The technique deploys repeated substitutions to drill down to determine the essential offer of new products or services in the GV company portfolio.

The book's author, Michael Pollan, details the origin of food and the problems of modern foods through years of research on the human diet. In this book, Pollan points out that our current eating habits are generally influenced by nutritionism. We are accustomed to obtaining nutrients from synthetic foods and ignore the importance of nutrients from natural food. This, coupled with the long-term consumption of chemicals, which are added in processed foods, has dramatically increased the risk of c...

Helen Keller, the author of this book, was born in 1880 in a small town in the southern United States called Tuscumbia. She was able to enjoy all her senses for only 19 months, before losing her hearing and sight. At first, Helen Keller, due to being blind and deaf, was raised like an untamed beast. Under the education and companionship of Anne Sullivan, however, she gradually learned to read and write, and even learned how to speak. At the age of 20, she was admitted to the prestigious Radcliff...

Before we begin, we should clarify that the word “game” here does not refer to games in the traditional sense like hide and seek, or modern-day mobile and online games. Instead, the word is used to refer to worldviews, values, and philosophies of life. The ways we navigate around major topics and issues in life. In this book, the author, Professor James P. Carse, distinguishes between two types of games, finite and infinite. To interpret this usage and illustrate the difference between these tw...

Once, Reynolds and his colleagues went to a large outdoor Japanese hot spring. Since everyone was naked, they were feeling very relaxed both physically and mentally. When naked, hierarchical differences between people subside, interpersonal communication and connection becomes smoother, devoid of barriers and formalities. People get closer and their thoughts connect. ‘Naked presentation’ refers to the establishment of communication and connection with the audience in a direct, sincere, and simp...