Episodes

David Ogilvy, the founder of the advertising agency Ogilvy & Mather and the author of Ogilvy on Advertising, once published a classic car ad in a newspaper. Above the ad copy was a picture of a Rolls-Royce, with a person sitt...

Michelangelo Buonarroti was a great sculptor and painter during the Italian Renaissance. Along with Leonardo da Vinci and Raphael, the three artists are collectively known as the “three great masters” of the High Renaissance....

Elizabeth Holmes founded a company called Theranos. This company claimed that they produced a magic box. Whenever you feel physically unwell, all you need to do is to open this magic box, use the needle on top to prick your f...

In today’s competitive market, we often see companies equipped with cutting-edge technology, more capital and better talent still falling behind their competitors in terms of revenue and customer growth. Likewise, the imagina...

Informed by rich historical research, this book lets us look at salt from a whole new perspective. One of the most common seasoning products today, we are so familiar with salt that we often give its existence for granted, un...

You may have heard of the Auschwitz Concentration Camps, where German Nazis performed unspeakable acts of ethnic cleansing against the Jews during the Second World War. Over the course of this calamity, about six million Jews...

Today we will unlock the book How to Fail at Almost Everything and Still Win Big. This book gives a complete set of methods for ordinary people to turn the tables successfully. Its core philosophy is: successful people do not...

Hi, welcome to Bookey, which unlock big ideas from world bestsellers in audio, text, and mind map. Please download Bookey at Apple Store or Google Play with more features, Get your free mind snack now. Today we will unlock th...

The author of this book, David Nihill, was also terrified of public speaking. When he was in college, he once gave a presentation in a human resource management class. In order to be less nervous, he drank four bottles of bee...

While attending a party at Stanford University, Miller was sexually assaulted by a student there. At that time, she was still unconscious, and two students who happened to pass by discovered her and promptly called the police...

Although Instagram has long since been acquired by Facebook, it has not become crowded with features like that platform. Its founders Kevin Systrom and Mike Krieger persevered in creating a delicate product that shapes popula...

The author of this book is Matthew McConaughey. An American Academy-Award winning actor who has featured in multiple high grossing films like Dallas Buyers Club, Interstellar, Free State of Jones, and Wolf of Wall Street amon...

Life and death are the two biggest issues of life. However, few people would like to discuss them frankly. At Carnegie Mellon University, however, students are encouraged to think about death. In the university’s “Last Lectur...

In our daily life, we see busy professionals everywhere, we often hear about white-collar workers putting in overtime before going home, sometimes even staying up all night. Similarly, sales staff will choose to sacrifice the...

Before we begin, let’s first consider a key question to understand this book. Do you think the world is going to get better or worse in the future? After years of research, the authors of this book have found that most people...

Like many people, you must have wondered why, despite a great work ethic, some people just don’t get promoted. Yet, in spite of a lousy performance, some people are just favored by their leaders. Maybe, no matter what you do,...

Of Mice and Men is one of Steinbeck’s masterpieces that reflect his ability to accurately transform social perceptions into narratives. It tells the story of how the protagonists George and Lennie attempt to pursue their “dre...

Let's start with a story. When 5-year-old Nancy first went to kindergarten with her mother, she spotted a painting on the wall and asked aloud, "Who made these ugly pictures?" Embarrassed, Nancy's mother looked at her daughte...

TED is an American private nonprofit that puts together speaking events focused on the topics of technology, entertainment and design. The author of TED Talks, Chris Anderson bought TED in 2001 and put all of his efforts into...

Today we will unlock the book Sprint. This book is about a trial method used by Google Venture or GV. The technique deploys repeated substitutions to drill down to determine the essential offer of new products or services in ...

The book's author, Michael Pollan, details the origin of food and the problems of modern foods through years of research on the human diet. In this book, Pollan points out that our current eating habits are generally influenc...

Helen Keller, the author of this book, was born in 1880 in a small town in the southern United States called Tuscumbia. She was able to enjoy all her senses for only 19 months, before losing her hearing and sight. At first, H...

Before we begin, we should clarify that the word “game” here does not refer to games in the traditional sense like hide and seek, or modern-day mobile and online games. Instead, the word is used to refer to worldviews, values...

Once, Reynolds and his colleagues went to a large outdoor Japanese hot spring. Since everyone was naked, they were feeling very relaxed both physically and mentally. When naked, hierarchical differences between people subside...