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Mark

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Rampolla

Mark Rampolla is a visionary entrepreneur, investor, speaker, and writer known for inspiring mission-driven leaders to build businesses that matter—and lives of real freedom.
As Co-Founder and Co-Managing Partner of GroundForce Capital, he helps bold founders scale purpose-driven companies that generate massive impact including Liquid Death, Bobbie Baby Formula, Beyond Meat, Thrive Market, Vive Organics, and OWYN. Previously, Mark founded ZICO Coconut Water, pioneering the multibillion-dollar coconut water category before selling to The Coca-Cola Company—and later, buying it back.
Over his career, Mark has invested in more than 100 companies, served on over 20 boards, raised over $1 billion in capital, and helped generate more than $5 billion in enterprise value and tens of thousands of jobs. A former Peace Corps volunteer and corporate executive, Mark blends Wall Street savvy with street-level soul.
He is the author of two books: High-Hanging Fruit, a memoir and manifesto on building mission-aligned businesses and An Entrepreneur’s Guide to Freedom, a radical call to wake up from the myth of entrepreneurial freedom and discover what it truly means to be free—mentally, emotionally, financially, and spiritually.
Since losing his home in the 2025 Pacific Palisades fires, Mark has been wandering—but not every wanderer is lost.

Oct. 3, 2025

E312: Mark Rampolla - Success starts and ends with Freedom

What does freedom really mean for an entrepreneur? In this episode of Back to Basics, Mark Rampolla—founder of ZICO Coconut Water and Co-Managing Partner at GroundForce Capital—shares hard-earned insights from building mission-driven companies and investing in brands like Beyond Meat, Liquid Death,…
Guests: Mark , mark rampolla