Lisa Morales-Hellebo
Founder & GP, Latina, Mom
Lisa has 30 years in tech, design and systems thinking, entrepreneurship, and community building, and has recently added VC to her list of titles as Founder & Co-Managing GP at REFASHIOND Ventures: the Industrial Transformation Fund — a NY-based venture fund that invests as the first institutional check in early-stage startups refashioning industrial value chains across Data & AI, Advanced Materials, Advanced Manufacturing, and Next Generation Logistics; defensible through economic moats.
She has always been obsessed with how things are made and pioneered mass-customization, personalization, and on-demand micromanufacturing for P&G in Silicon Valley in 1999 at a company called Reflect.com. Lisa is catalyzing the paradigm shift to localized demand chains as CEO and Founder of REFASHIOND OS (rOS), which is deploying a unified Data Layer & Control Tower across manufacturing value chains. She is also a founder of The Worldwide Supply Chain Federation, an organization that is changing how supply chain professionals learn about, collaborate, and adopt early-stage supply chain innovation around the world. Lisa is a Carnegie Mellon University alum with University Honors, Techstars alum, founded & built the New York Fashion Tech Lab, serves on the board of 3 other accelerators, has been featured in numerous publications along with 2 books, and has been the recipient of several awards; including Supply & Demand Chain Executive Magazine’s Top Woman in Supply Chain 2022, Top 100 Women in Supply Chain 2020, 2021, 2022, & 2023; and WWD’s Most Influential ESG Leaders 2023.
