Oct. 7, 2021

Keith Harris | The N.I.L. Saga: The Good, Bad, & Ugly

Keith Harris | The N.I.L. Saga: The Good, Bad, & Ugly

My guest this week is Keith Harris who is the Managing Partner of Athletes Business Consultants, LLC. In this role, Keith is responsible for leading the execution of brand and marketing strategies for professional athletes, as well as, business development initiatives for clients poised to make the transition from professional sports to entrepreneurship.  

A seasoned entrepreneur in the sports business arena, Keith has over 25 years of experience in Sports Business Development and Sports Marketing as a Managing Partner of his own boutique sports business development agency. Keith’s experience includes executive positions with Leigh Steinberg Sports and Entertainment as head of Business Development and Marketing, representing professional sports' most iconic athletes, coaches, and executives. He has also held a similar executive position with BDA Sports Management leveraging the business brands for the NBA's top stars.  

During his tenure at Leigh Steinberg Sports and Entertainment, Keith led the business development initiatives and marketing for LSSE. He oversaw the Leigh Steinberg Superbowl party, which is a Leigh Steinberg pillar event for business networking at the firm. Event guests have included NFL team owners, Corporate CEO’s, current draft class, Hall of Fame clients, Tech moguls and movie stars. In addition, Keith oversaw the development of Steinberg Sports Analytics, an analytics company utilized by professional sports teams, The Obama Presidential Campaign Sports Group, and managed LSSE client's development in their entrepreneurial endeavors. Keith held a similar position with BDA Sports Management, developing the NBA’s top stars such as, Steve Nash, Yao Ming and Rajon Rondo to name a few. 

What we discussed:

  • How sports marketing has evolved over the last 25 years
  • Name, Image, & Likeness for College athletes
  • Financial literacy for College athletes
  • eCommerce and taking advantage of "lighting in a bottle" moments
  • Questions to ask potential sports marketing agencies

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