084: Pricing Secrets

Mark is a pricing expert. Here's some proof:

Ph.D. in pricing from UC Berkeley

Wrote a book on pricing in 2011

Blogs on pricing ongoing since 2008

Taught pricing since 1997 for Universities and companies

Worked as a pricing executive

Coached hundreds of companies on pricing

Mark sits with David to discuss the topic of pricing yourself out as a speaker! They cover many different practices and situations involved in pricing, including profit vs non-profit clients, the state of the economy, considering logistics, and much more!