Episodes

Episode 16: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) discuss some of the highly self-critical beliefs Alex has been reflecting on as a founder, and how he’s learned to reframe them for himself. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https:/...

Episode 15: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are talking about their predictions in the business world for 2023—from generative AI, to content creation, what will happen with Twitter (of course), and so much more. Then, Alex gets Jesse’s advice on the launch plan of his new lawn game, The Plunge. And finally, we wrap the episode with a question around recurring meetings—do they ADD value to a business’s operations, or do they do the opposite? #TheCrazyOn...

Episode 14: To kick off the new year, host Alex Lieberman (@businessbarista) is bringing you a very special episode of The Crazy Ones featuring Morning Brew Co-Founder and CEO Austin Rief (@Austin_Rief) and special guest Sahil Bloom (@SahilBloom). In this conversation moderated by Sahil, Austin and Alex recount the early days of building Morning Brew, the scrappy ways they grew their subscriber base, and the biggest mistakes and lessons learned along the way. #TheCrazyOnes #Startups #Entreprene...

Episode 13: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) are talking solo-preneurship—aka running a business of one. What are the pros and cons of being a solo-preneur? And what types of businesses is solo-preneurship best suited for? Then, the team gets radically honest about how they spend their time each week—from self-care to deep work, Jesse, Alex, and Sophia break down how many hours per week they dedicate to work and play, and...

Episode 12: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) brainstorm some brilliant ideas for making extra $$ in the new year, as well as how to come up with your own side hustle concepts. Then, the team gets deep with a discussion on year-end reflection and how they set goals and intentions for the coming year. And finally, we wrap with a fascinating Startup AMA addressing when and how to approach buying a domain. #TheCrazyOnes #Sta...

Episode 11: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) are talking about the brilliance behind airline rewards programs, and other genius ways that businesses have found to get extra cash out of their partners and customers. Then, the team talks end-of-year planning for your business and how to determine which goals and metrics to work towards in the new year. And finally, the team answers a Startup AMA question addressing the bigg...

Episode 10: The team is back together again! Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) discuss the marketing brilliance of Spotify Wrapped and all that makes it a mega success, as well as how other companies can try to replicate it. Then, the team dives into selling your business—when, how, and why to do it, what the process is ACTUALLY like, and their biggest takeaways from their own experiences. And finally, we wrap with a game ...

Episode 8: Today, host Alex Lieberman (@businessbarista) is solo again for another special episode of The Crazy Ones, this time featuring founder and CEO of 1-800-GOT-JUNK and 02E Brands, Brian Scudamore (@BrianScudamore). Brian bought a used truck and started 1-800-GOT-JUNK in 1989 as a college dropout. Today, 1-800-GOT-JUNK makes $600 million in revenue, and Brian has also created the parent company 02E Brands which brings in an addition $100 million with its other businesses. Listen to hear B...

Episode 8: Today, host Alex Lieberman (@businessbarista) is flying solo for a very special episode of The Crazy Ones featuring founder and private equity investor Codie Sanchez (@codie_sanchez). Codie has made millions from buying boring businesses (think laundromats, carwashes, and AirBnBs), and has also amassed an audience of over 3 million followers with her media company, Contrarian Thinking. Listen to hear Codie tell Alex about how to determine which boring businesses are actually worth inv...

Episode 7: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) recount the wild story of how the digital media company Red Ventures bootstrapped its way to becoming a business with an $11 billion valuation. Then, the crew dives into fundraising—when to do it, how to set your goals, and their best advice for how to raise most successfully. And finally, the crew answers a Startup AMA question around how find the most attractive benefits packa...

Episode 6: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) break down the hype behind Generative AI—what is it, how it’s being used right now, and how to think about it as a business builder. Then, the team discusses their personal experiences with using executive coaches and why it is or isn’t worth the money. And finally, we finish the episode with a game of Product Hunt Roulette, where the team picks their favorite new companies feat...

Episode 5: EMERGENCY POD – Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) had to spontaneously hop on the mic to talk about Elon’s $44 Billion takeover of the world’s most topical social app, Twitter, and the steps he’s already taken to monetize the company. Then, the crew plays “what would you do as Elon Musk” and give their own ideas into how to turn the Twitter ship around. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy...

Episode 4: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) breakdown MrBeast’s $1.5 billion valuation and exactly what factors have allowed MrBeast to be so successful. Then, the team shares their strategies for coming up with ideas for new businesses, and Alex shares his most recent startup pitches. And finally, for Startup AMA we answer a listener question about the best and worst hiring practices. #TheCrazyOnes #Startups #Entreprene...

Episode 3: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) get into the MADNESS of the Gas app - a new social networking platform that has surpassed Instagram, TikTok and Twitter for daily downloads. Then, they get into how to & how NOT to conduct a layoff, whether it’s for one person or a company-wide one. And finally, the trio gets real about the secrets of QSBS and how understanding it can save you MILLIONS. 00:01 - Cold Open: Jesse...

Episode 2: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) kick off with a discussion of Jamie Dimon’s recent economic predictions and how a possible recession will impact startup founders. Then, we jump into the aspects of Spirit Halloween’s business model that have helped it become wildly successful, the team’s own experience of going from founder to CEO, and finally, for Startup AMA we answer a listener question about how to pay your...

Episode 1: Welcome to the FIRST EPISODE of The Crazy Ones, hosted by fellow friends, founders, and builders, Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji). Today, we talk about the rise and the insane $700M evaluation of Liquid Death, then we get into how to make your pitch deck UNDENIABLE to investors, and finally the truths that you need to know as a tech entrepreneur. 1:03 - Liquid Death’s $700M Evaluation 8:15 - Sophia Amoruso on Nasty Gal, ...

A new podcast from Morning Brew

We’re taking the show in a new direction.

The different types of leverage all professionals should understand.

How to become a second order thinker.

Taking about a mental model known as Inversion.

Understanding mimetic theory and how it impacts the choices you make every single day.

Discussing the steps you should take to properly set yourself up at work before taking time off.

I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.